Peter Donovan

FIGR Brands – Your Partner in Cannabinoids FIGR Brands combines the experience, resources and credibility of a major global organisation with a personal, partnership approach to doing business. We have a proud agricultural heritage stretching back more than 145 years, operations around the world and oversight of every step of our supply chain -- from cultivation, extraction, formulation and packaging. Within our organisation, we have some of the world’s foremost agronomists and experts in cannabinoids encompassing; technical, regulatory, product development and marketing. We demonstrate the consistently high quality of our product through our unique ‘track-and-trace’ platform, SENTRI℠. This enables us to monitor every step of our supply chain journey – from field to formulation. However, we don’t stop there! Using the depth and breadth of knowledge, experience and assets only available to a company such as ours, we work closely with our clients to ensure they optimise their own brand’s performance; providing input as required on key aspects of product format/delivery, regulation and markets. We define our role as helping our clients succeed both now and in the future, and we have the resources and commitment to deliver

Key Achievements • Responsibilities for developing business plans and sales strategies to support the overarching corporate strategy • Successfully expanded the customer base in both UK and Europe • Managed departmental sales teams • Budget control of £2.8m • Developing the businesses position with the Association of Independent Multiple Pharmacies and develop relationships with key wholesale distributors • Project managed the successful acquisition and integration of a new business consisting of 400+ employees with a turnover of £20m • Placed customer into the Vape Store Retail and online channels • Developed, set up and implemented a new Route to Market within the UK business ensuring UK were the first end market to enter vape stores on mass Globally. The Trade team, which was managed directly by myself, delivered £7.1m net profit in achieving over 5% more than the targeted budget. This profit amounted to over 10% of total UK net profit • Awarded leadership recognition award for UK business in a FTSE 50

Responsibilities for developing business plans and strategies to expand the customer base and maximise income for the company as well as the management of departmental sales teams and budget controls and administration. Developing the businesses position with the Association of Independent Multiple Pharmacies and develop relationships with key wholesale distributors.

• Develop and look after portfolio. Top 25 customers • Develop accounts with top customers. • Mobilisation of new Stonegate contract over 560 sites • To develop, manage and maintain business relationships between existing client base • Targeted new business of £720,000 currently on £1.1m • Looking at sustainability for companies in energy and water • Cost/Margins. Proactively looking to save companies money and present findings • Successfully introduced new products to UK markets achieving distribution and financial targets • Experience with new Olympic Stadium/Village.

Accountabilities: Develop account strategies in accordance with overall channel strategy Develop account goals and business plan with customer Conduct regular reviews of business performance, promotion strategies, planograms Partnering with the Customer Marketing Manager in promotional development Forecast, budget and track account revenues and cost Participate in the development and implementation of account's financial support program, business building program and support Customer Logistics Manager on supply chain programs

Build new sales and marketing teams within the UK & Eire Responsible for 10 Key Accounts in Ireland accounting for 50% of total revenue Work with internal stakeholders - Movianto, AAH, Lloyds Pharmacy Understanding of both P&L's Develop PR and Marketing campaigns to deliver business targets Ensure that sales, distribution and display objectives are met with all our clients responsibility to ensure that sales targets are achieved through the full utilisation of the resources provided Motivate two teams to generate results above expectation Ensure efficient and effective journey planning minimising time wasting Sales results provided to the team on a weekly basis together with motivational commentary Represent Pharmexx at all major industry and trade events Achievements: Profitable business growth in both Eire & UK in difficult trading conditions Worked closely with Boehringer Ingelheim to develop the total business in Eire Overall business increased in Eire by 10% Key Account business increased by 40% vv 2008 Established successful businesses in two markets in less than one year Successfully introduced brands to both teams UK & Eire markets achieving distribution and financial targets

Accountabilities: To develop, manage and maintain business relationships between Chefaro and a number of independent retail pharmacy/health food outlets Deliver and build an agreed sales and marketing strategy that aligns itself with the objectives and goals of the total business Responsible for the delivery of both sales and profit targets for the independent field sales force and 30 key accounts Train and motivate Territory Managers Ensure well-merchandised distribution for selected existing and new brands within their customer base Accompany the Territory Managers on a regular basis to motivate, assist, train and stimulate their overall performance Review Territory Managers' performance weekly and report to the Sales Director and other relevant Chefaro personnel, analysing performance against target and action taken if necessary in order to meet brand target Produce monthly updated forecasts for the brands on a unit by SKU basis relative to the accounts to assist the Sales Director in the total Chefaro forecasting procedure Train Territory Managers to minimise POR in the total deal with an independent retailer. Communicate efficiently, effectively and timely with all other departments within Chefaro when required Achievements: Achieved target sales for the independent sector in 2007 Contributed towards company target which was achieved in 2007 Reduce costs in the field by 10% to achieve financial targets Introduced business planning meetings to achieve accurate sales and forecasts for 2008/09 Successfully launch new product in the field to gain and build brand distribution Gained distribution and achieved required sales results of new products in 30 top key accounts Increases productivity in the field by implementing new processes and procedures

Accountabilities: Ensure clients and customers understood the various sales and marketing strategies for all brands listed Dealt with over fifty separate accounts whilst targeting new business in the area Sourcing, interviewing and skill testing to assess abilities in order for candidates to fully meet clients needs and requirements Contact potential and existing clients, to include site visits in order to service and expand business Dealt with administration in relation to desk management