Peter Davidson

Since starting working for Burnsco I have been part of the companies growth from 5 to 16 brick and mortar stores, a new Head Office, the new NZ Retail and Trade Web Stores, the addition of an Australian Web Store, a new large Distribution Centre, the building, introduction and growth of home product brands (Burnsco, Edge Fishing and Wipeout Watersports), the extensive Retail and Trade Customer Databases and the comprehensive Marketing and Customer Loyalty Program. This growth has made Burnsco a dominant retail company and a satisfying place to work. Managing a large number of product departments and building strong relationships with suppliers in New Zealand and overseas. Responsible for ranging and purchasing products to achieve store on store annual growth. Travel to trade shows and suppliers in China (including the Canton Fair), USA, Europe and Australia. Working directly with international brands such as Crewsaver, Gill Marine, Magma Products, Ronstan and WOW World of Watersports. Building and maintaining the Burnsco and Wipeout Watersports home brands. Planning and launching the new home brand - Edge Fishing. Negotiating trade contracts with preferred suppliers. Price management. Supplying advertising material and briefs for Print, Digital and In Store Marketing. Populating and maintaining the digital asset management system. Compiling training modules for retail sales staff. Designing retail packaging. Trade sales to businesses and organisations. Assisting with logistics of overseas order shipments. Supporting stores with sales, merchandising and stock management. Planning, setup, merchandising, sales and stock management at industry trade shows. Supporting and helping out in the warehouse distribution centre at peak times.

Managing a large number of product departments and building strong relationships with suppliers in New Zealand and overseas. Travel to trade shows and suppliers in China (including the Canton Fair) and Australia. Working directly with international brands. Planning and launching home brands - Burnsco and Wipeout Watersports. Negotiating trade contracts. Price management. Negotiating advertising contracts. Putting together and implementing marketing plans. Supplying advertising material and briefs for Print, Digital and In Store Marketing. Populating and maintaining the digital asset management system. Organise and manage photoshoots and talent. Market research. Sponsorship. Compiling training modules. Designing retail packaging. Supporting stores with sales, merchandising and stock management.

Planning and introducing the Burnsco Customer Loyalty Club and Direct Marketing Program. Negotiating advertising contracts. Advertising and marketing responsibilities. Providing material for Print, Digital and In Store Marketing. Organise and manage photoshoots and talent. Sponsorship. Managing supplier accounts to assist the Buying Team. Travel to the Canton Fair in Guangzhou, China to identify oportunities for growth and build new relationships with overseas suppliers. Supporting stores with sales, merchandising and stock management.

Retail sales, stock management, merchandising and relief retail store managing. Coordinating the advertising and marketing for the company. Assisting in the finance team when staff were away.