Peter Davidsen

My focus was to transform the sales and marketing approach through - among others - digital strategy – it succeeded, resulting in a 500% increase in online sales and overall sales increase of 20%. I'm a person who is able to get people involved, and who himself leads the way and sets a good example. • Accountable for all sales and (online)marketing initiatives. • Part of the executive board and management team • Personnel management of employees divided into the sales and marketing departments 𝗦𝗮𝗹𝗲𝘀 • Preparation and development of sales and marketing strategy . • Market analysis and trends, building markets, customers, including ongoing evaluation of performance, development and potential • Observe local and national trends in the market • Analysis of market opportunities and preparation of go-to-market strategies with concrete action plans for each market • Channel strategy - customer groups / types • Action plans on existing and potential customers. • Development of processes and tools in the department • Preparation of tactical / operational plan for sales activities and campaigns • Develop long term sales goals • Sales planning and goal setting • Implementing new sales plans and advertising.Maintaining relationships with important clients by making regular visits, understanding their needs, and anticipating new marketing opportunities • Maintain a pipeline full of sales • Work planning and sparring with internal and external salespeople and advisors • Independent KAM role, develop key relationships with both existing and new clients • Further development and negotiation with own customers and participate in sales-relevant activities 𝗠𝗮𝗿𝗸𝗲𝘁𝗶𝗻𝗴 • Implementation of HubSpot’s sales, CRM and marketing hubs • Strategic planning and use of inbound-marketing in HubSpot • Driving the success of the digital journey related to e-Business, inbound-marketing • Researching and developing marketing opportunities and plans, identifying market trends

I was tasked with building the sales function from the ground up – we succeeded in creating a scalable omnichannel strategy and a solid foundation for growth through e-commerce and customer-centric operations and won several some of the world largest clients whom are still clients to this day! - Built the company’s sales and marketing operations from scratch with a strong focus on e-commerce and online sales. - Developed and launched a custom webshop platform tailored for direct-to-consumer (DTC) markets. - Led omnichannel and cross-border sales initiatives, including pricing strategy and customer journey development. - Drove outbound lead generation and engaged with mid-to-large sized clients in retail and tech. - Played a hands-on role in customer acquisition, sales presentations, and closing of deals with both national and international clients.

My goal was to strengthen key account relationships and drive performance – this led to improved client retention and satisfaction through consistent dialogue, service, and structured follow-up. • Managed key accounts by processing sales leads, negotiating prices, and ensuring compliance with agreements. • Conducted daily customer contact for orders, complaints, and price updates. • Collaborated with the Q department to follow up on complaints and improve customer satisfaction.

- Effort management/personnel management - Management of Danish and German service technicians, as well as customer service teams. - Prepare joint settlement of internal and external complaint procedures - Performing error and root cause analysis - Reporting of KPIs to management - Development of new and optimization of existing processes in the After Sales department - Preparation of educational material for customers, etc. - Development of a new RMA complaint system - Prioritization of Service Level Agreement efforts - Customer contact - Project Management

I am the Project Managers right hand in the process of start-up, planning, execution and finalization of worldwide wind turbine projects. I coordinate turbine configuration in cooperation with the Construction Department and coordinate turbine deliveries according to time schedules and production plans. Furthermore,I work with orders including follow-up in SAP, prepare correspondence, meeting planning, meeting notes and various administrative tasks. Also filing, gathering, maintenance and distribution of documentation is part of the job.

Graduate Diploma in Business Administration (Marketing), HD(A)