Peter C. Gayle

Responsible for: - RIA Operations and Service - Wealth Relationship Associates - FInancial Advisors - Chief Compliance Officer (CCO) - Administration - Trading - Member of Senior Team

Led Prudential Advisors' Advisor Services business in supporting 2,900 financial advisors and 300,000 investor accounts including product development, help desk, trading operations, and account administration with $31B AUM. Ensure compliance with FINRA, SEC, MSRB, state, and other requirements. Liaise with critical vendors and senior relationship managers for Fidelity, Envestnet, eMoney, Morningstar, and asset managers, including BlackRock and Vanguard. Achieved explosive growth against previously stagnant and shrinking business, increasing AUM from $7B to $31B during tenure after building better leadership team, improving product shelf and processes, and rolling out communications campaign to promote investments and services.

Led a critical enterprise-level effort to integrate two million Hartford Life Insurance policies as part of two-year Transition Services Agreement (TSA) after acquisition. Led 20 cross-discipline professionals with support from hundreds of other staff in executing this enterprise-level business priority initiative in collaboration with external partner. Navigated numerous technology builds and changes to operations/service protocols on time and within budget; also achieved minimal service disruption to policyholders after adding new third-party administrator.

Managed and launched a new product line, “Pru Inside,” that previously had been unsuccessfully attempted. Internally recruited 35 senior experts to join new stand-alone business unit to roll out and support a new contingent deferred annuity (CDA) with major budget allocation. Staff represented actuarial, finance, service, operations, risk, legal, compliance, and program management areas. Quickly gained support across the Prudential Annuities entity, despite strong initial internal resistance due to misunderstanding the product as threat to traditional annuities business. Successfully completed an extremely challenging build on time and within budget and earned buy-in from vast majority of State DOI offices for this new offering.

Held C-suite sponsored positions in navigating crucial transitions and restructuring efforts to stabilize and prepare organizations for new market growth. Skillfully managed the joint venture with Wachovia Securities that culminated in exercising the “look back put” option and contractually sending entire business to Wachovia’s buyer, Wells Fargo Advisors, and yielding $a premium sale price, far beyond value of the 38% minority ownership stake. Efficiently balanced all financial operations and restored stable operations as President of the Cayman Island Trust Company, positioning it for profitable sale to Bank of Butterfield.

Established and staffed this new business unit to coordinate outsourced corporate employee and stock purchase plans. Headed product development for Prudential Securities, enhancing investments, investment advisory, funds, and programs for distribution by field force. Successfully set up and grew this important unit on time and within budget, and rolled it out across 38 different countries for Prudential’s initial offering where options were issued. Personally negotiated unique partnership with E*TRADE to acquire and integrate their industry-leading stock plan administrative software for Prudential Securities, avoiding potential multiyear, multimillion-dollar internal build project. EARLIER EXPERIENCE: Shearson Lehman Brothers/Smith Barney, New York, NY SENIOR VICE PRESIDENT – SMITH BARNEY STOCK PLAN BUSINESS PRESIDENT | COO – SMITH BARNEY CORPORATE ERISA TRUST COMPANY HEAD OF MANAGED ACCOUNT OPERATIONS AND SERVICE HEAD – BOND INTEREST DEPARTMENT MANAGEMENT TRAINEE MARGIN ANALYST Turned around stagnant Corporate Trust Company to sustained profitable growth in three years. Greatly expanded capacity of Stock Plan Business to handle explosive growth and control costs, resulting in profitable status where losses had been normal previously. Introduced Memo Segregation process on time and within budget to mitigate all regulatory issues; also implemented fluid segregation to pay for initial work and provide significant economic benefit.