Pessi Harfenes

-Responsible for photographing high-quality images for various print and digital projects Experienced in product, portrait and film photography -Digitally edits photos to enhance appearance -Plans and prepares for on-location and studio shoots -Edits, tones, captions and uploads photographs for publication Photo-shoot stylist Completed complex photo shoots at indoor and outdoor venues.

Achieved a 40% audience growth in 60 days on Instagram and Facebook. Led a company rebrand, elevating visual identity with styled photoshoots and luxury content. Delivered an +882% increase in page impressions (49,937) through strategic KPI tracking and capitalizing on social media trends. Established impactful collaborations, achieving a targeted 55.3% reach in the U.S. market.

Creates high-quality fashion content for digital marketing, managing photoshoot styling. Implements a comprehensive social media strategy for brand presence. Designed the brand's website for a seamless online presence. Crafts engaging copy aligned with the brand's identity for the luxury fashion audience.

Crafted captivating fashion content, and managed photoshoot styling. Achieved 16k to 17.4k follower growth through effective social media strategy, KPI tracking, and a feature on Mini Style Kids. Accomplished a 113% increase in online engagement within one month through active brand presence monitoring.

Photo editing is the often unseen yet crucial side of a photographer’s work. It's an incredibly powerful tool that can transform a photo dramatically to evoke a specific emotion or make subtle adjustments, such as removing blemishes or enhancing the sharpness of jewelry, making it more appealing to potential buyers. Over the past six years, I have honed my expertise in retouching programs like Lightroom CC, Photoshop, and more. In fact, I spend about 90% of my time perfecting my edits. Here are some before and after examples that showcase my skills.

Earned publication recognition in Mini Style Magazine, reaching 325k, by strategically engaging the target audience with exceptional editing and photography skills. Amplified brand awareness and grew social media followers through the implementation of targeted strategies.

Produced commercial product photography with advanced post-processing. Expanded Instagram audience from 25k to 42k through targeted ads, original reels, and strategic campaigns across Instagram, TikTok, Pinterest, and Facebook.

Drove a 10% increase in luxury women's clothing sales by expertly styling over 50 clients daily. Led the design and creation of new fashion products, showcasing a passion for the brand. Coordinated production, matched fabrics, and played a pivotal role in designing a high-fashion clothing line while consistently exceeding sales goals.