Peri Rahady

As the Strategic Business Manager, I have been responsible for leading the commercial, operational, and strategic direction of A&E’s business in Indonesia, with a core focus on the footwear, accessories, and industrial threads sectors. My role centers on driving sustainable revenue growth, strengthening key customer relationships, and aligning market needs with global business objectives. Key Achievements:  Increased annual revenue by 120% within four years through strategic channel development, customer segmentation, and focused territory expansion.  Led the launch of specialized high-performance thread solutions, achieving a 35% market share in targeted footwear OEM accounts within the first year.  Secured multi-million-dollar long-term contracts with leading global and regional footwear brands by delivering consistent value, product innovation, and supply chain reliability.  Expanded market presence into 3 new territories, enhancing brand visibility and accelerating business partnerships in previously untapped regions.  Collaborated cross-functionally with supply chain, technical service, and global product teams to customize solutions and improve time-to-market for key clients.  Developed and coached a high-performing sales and technical support team, improving team capability and client engagement across B2B channels.

Develop new businesses on footwear industry segmentation in Indonesia for threads division of American & Efird LLC as a part of the group.

• Manage all sales team activity, client relationships and service responsibilities • Develop marketing initiatives and budget, create annual marketing plan, increase sales revenue and achieve sales goals by training and developing sales and marketing staff, monitoring and coaching sales/marketing activities, and providing marketing materials • Recruit and hire sales and marketing staff, evaluate sales and marketing staff performance, supervise marketing administrative tasks • Responsible for overall management of sales pipeline, ensuring sales processes are followed and benchmarked conversion rates are achieved. • Coordinate the design, development and rollout of product enhancements and related projects as requested by clients • Complete scheduled site visits, conference calls and vendor delegation meetings with all accounts • Support sales and business development opportunities and assist in the development of RFP's and expansion of new business • Translate ideas and client requests into actionable items for the operations • Provide support and strategic business insight about products and services to management, peers and clients • Track of all account related complaints/concerns and ensure timely follow-up, including resolution with all appropriate operations and/or corporate staff • Complete annual marketing needs assessment, planning the number of lunch-and-learns and topics, scheduling the budget, and developing action plans for centers of influence (COIs) • Identify revenue, collection, and activity goals, compare past and projected revenues to marketing goals, establish goals for revenue and activities • Responsible for the planning, creating, and distributing content for use on the website and other social media platforms. • CRM systems activity report and maintain by Microsoft Dynamic 365

• In line with global business strategy to develop strategic plans with key accounts and assigned sales territory for company’s overall business • Develop, implement and oversee top line sales growth through effective sales and marketing strategies and execute proactively maximum results • Coordinate, analyze and to identify market growth potential for key account, set the goal and sales objectives • Promotional sales and collect customer information feedback, enhance the relationship and remain vigilant in sales • Track of all key account related complaints/concerns and ensure timely follow-up, including resolution with all appropriate operations • Account receivables maintain follow up and report base on DSO monthly target • CRM global report through salesforce.com, collaborate to other people globally

• Data maintaining & Transaction control on raw material warehousing & logistic activity under procurement division • Maintain all the raw material SOP flow were implemented by all of the stake holders • Lead the team to support daily & evaluation performance report periodically • Oracle system daily work activity usage

• Marketing communication, enhance sales order revenue • Complaint handling, solving, & prepare the preventive action • Gain more shares, profitable sales growth • Sales performance evaluation report • Account receivables maintain and follow up