Perfecto Sanchez

Co-Founder, Chief Growth Officer @ Equity Quotient

About

Perfecto is a proven executive dedicated to building business solutions that drive measurable impact. An Iraq War Veteran turned entrepreneur, Perfecto believes in making “doing good” more accessible. He is currently on a mission to shape the future of inclusive AI as the cofounder and Chief Growth Officer for Equity Quotient. Equity Quotient is a population health data and analytics platform that improves outcomes, elevates quality, and helps lower the cost of care. They do this by aggregating diverse datasets, running proprietary analytics, and automating reporting to transform complex information into clear, actionable insights. Previously, he founded and led Keep The Change Consulting, a for-purpose strategy shop, for over 8 years. Some of his accomplishments include helping the Florida Rights Restoration Coalition raise $27 million- leading to +50,000 Returning Citizens gaining the right to vote; Budweiser to rebrand and raise +2M for veterans; and Build in Tulsa to raise +$10M to invest in Black tech companies to help close the racial wealth gap. Perfecto is a decorated Iraq War Veteran, previously earning the Bronze Star and Army Commendation Medal for Valor before becoming an award-winning marketer and being inducted into the Advertising Hall of Achievement in 2023. He also serves on the Board of Tech Target (TTGT) and Lifeway Foods (LWAY), both publicly traded companies, as well as The Bob Woodruff Foundation, Georgetown School of Nursing, and the Community Builders Fund NYC. Ask him how he became the first American to row across the North Sea to raise awareness for Ocean Sustainability.

Country

United States

City

Brooklyn

Industry

Computer Software

Skill

Data Analysis, Workforce Development, Artificial Intelligence (AI), Crisis Communications, Leadership Development, Marketing Operations, Market Planning, Strategic Partnerships, Community Impact, Growth Marketing, Executive Management, Corporate Governance, ESG, General Management, Shareholder Value, Stakeholder Management, Brand Management, Consumer Insight, Nielsen, Brand Equity

Experience

Co-Founder, Chief Growth Officer

Equity Quotient

2022-6 - Present · 4 yrs 4 mos

New York City Metropolitan Area

Equity Quotient is the first AI-powered data and analytics platform focused on helping companies measure and manage their stakeholder portfolios to drive new growth, proactively manage risk, and automate compliance reporting. Equity Quotient's Stakeholder Intelligence framework intersects rich socioeconomic and demographic data from multiple public and private sources with company information to objectively calculate the relationship between employees, suppliers, customers, and the surrounding community. This proprietary standard is designed to help firms more effectively balance a myriad of competing regulatory mandates and performance objectives to achieve sustainable growth and positive impact.

Founder

Keep The Change

2014-6 - Present · 12 yrs 4 mos

Greater New York City Area

- Elevate purpose as a platform to challenge the status quo of marketing - Develop and implement brand strategy in order to find and fuel growth - Ideate and activate incremental sales opportunities and new paths to sustainable revenue - Make doing good more accessible

Veteran Advocate

Keep The Change

2015-6 - Present · 11 yrs 4 mos

Greater New York City Area

Board Member

Informa TechTarget

2022-1 - Present · 4 yrs 9 mos

Boston, Massachusetts, United States

Leadership Council

Bob Woodruff Foundation

2024-7 - Present · 2 yrs 3 mos

Bob Woodruff Foundation is on a mission to ensure that our nation’s veterans, service members, and their families — those who stood for us — have stable and successful futures. To date, the Foundation has invested over $159 million to ensure that our nation’s veterans, service members and their families.

Venture Partner

NextGen Venture Partners

2022-2 - Present · 4 yrs 8 mos

New York City Metropolitan Area

NextGen Venture Partners is an early-stage venture capital firm that is powered by a network of proven entrepreneurs and accomplished executives.

Advisor

Build in Tulsa

2021-4 - Present · 5 yrs 6 mos

Tulsa, Oklahoma, United States

A movement to build the infrastructure for Black multi-generational wealth creation.

Owner / Advisor

Sunday Beer Co.

2017-9 - Present · 9 yrs 1 mo

Brooklyn, New York, United States

Board Member

Lifeway Foods, Inc.

2022-9 - 2025-11 · 3 yrs 3 mos

Chicago, Illinois, United States

Chief Marketing Officer

Chloe's Fruit

2016-3 - 2018-3 · 2 yrs 1 mo

Greater New York City Area

- Helped grow distribution from 4,500 Retail stores to +11,000 Retail Stores - Hired and trained an in-house marketing team in order to efficiently drive brand awareness - One of six companies chosen to participate in the 2nd cohort of the Chobani Incubator

Trade Marketing, North America

Danone

2014-8 - 2015-8 · 1 yr 1 mo

Greater New York City Area

- Developed and activated Evian and Badoit brand strategy across all channels; US & Canada - Led Trade Marketing strategy in order to drive customer growth and consumer engagement - Responsible for Strategic Partnerships both on & off premise

Manager, Portfolio Strategy - Oikos, Danimals, Brand Dannon

Danone

2013-11 - 2014-8 · 10 mos

White Plains, New York

- Led planning of Assortment, Merchandising, Pricing, and Shelving for 1/2 of Dannon portfolio - Managed Trade Finance budget for over $1B of Gross Revenue - Interfaced directly with President of the Company and Vice Presidents of Marketing

Manager, Customer Strategy & Planning- East Division

Danone

2013-3 - 2013-11 · 9 mos

Greater New York City Area

- Led trade strategy and planning driving top line and bottom line growth for East Division - Executed Assortment, Merchandising, Pricing and Shelving execution for +$750M P+L - Led +20 personnel between direct reports and Field Sales Managers