Tiago Pereira

At Radancy, I combine the role of Director of Customer Success, focused on strategies and relationships for the retention and growth of local and global accounts, and Employer Branding Leader, where I develop employer branding strategies for major clients across various sectors. Type of projects I have experience in: • Strategy – EVP, persona, candidate journey; • Activation – talent attraction campaigns focused on brand recognition; • Technology – candidate experience (career site). Main responsibilities: • Leading EVP projects, talent attraction campaigns, and candidate experience technology for large national and global clients, including guiding multidisciplinary teams and collaborating on creative development aligned with each client's brand strategy; • Managing multiple EVP projects, talent attraction campaigns, and candidate experience technology, focusing on attention to detail, alignment, and creative direction with creative, media, and technology teams to ensure each project is connected to the brand strategy and business purpose; • Connecting creative ideas with clients' business objectives, using data and learnings to develop employer brand narratives across various touchpoints; • Analyzing and refining creative ideas – visual identity and tone of voice – using AI tools (Microsoft Copilot, ChatGPT, Gemini, and Perplexity); • Developing and implementing long-term strategies for account retention and growth; • Managing important company accounts, including large international clients; • Create strong relationships with our clients and build partnerships internally with peer departments. Main clients: Banco Mercantil, Bradesco Seguros, CPFL, Grupo Smart Fit, Itaú, PepsiCo e Unilever.

As a dedicated Customer Success Manager at Radancy, my core mission revolves around crafting and implementing top-notch strategies for our clients while ensuring that we consistently deliver exceptional results. My primary responsibilities are: - Employer branding consultancy and strategy development (such as EVP, personas, recruitment marketing, and technology) - Strategic planning and copy for awareness and recruitment campaigns (online and offline) - KPIs analysis and reporting - Account management, including problem-solving, building and nurturing client relationship - Business development with current clients focused on selling Radancy solutions and expertise Main clients, projects, and results: - PepsiCo: I led the construction of a media strategy to attract candidates for Frontline positions, which are comprised of packers, drivers, machine operators, and salespeople. The campaign received more than 7 million impressions nationwide. We had high conversion rates, exceeding our goal for applications with a low cost per application. - Itaú: I am responsible for managing the performance of the bank's career website, organizing and presenting QBRs with success indicators and recommendations for the client. Since Radancy was hired to develop Itaú's careers website, we have achieved significant results, with increased views and job applications. - Travelex: I led the development of the client's employer brand strategy, including brand attributes and core promise. I was also responsible for creative planning for brand activation on social media, focusing on brand awareness. The main results were reduced costs per hiring and SLAs and increased visitors, followers, and engagement on the brand's pages on LinkedIn and Instagram. I also have a strong background in global projects, such as Baxter, Capital One and UHG, alongside top Brazilian brands, such as Anbima, Bradesco Seguros, Vale, Granado, CPFL, C&A, AB Mauri, FGC, Leroy Merlin.

Our mission is to feed people's and businesses' curiosity, professional development, and innovation through content and experiences. We develop an immersive experience for HR professionals who want to attend South by Southwest, the major tech, innovation, and cultural event. We offer individual mentorship and experience curation to help participants make the most of SXSW, exclusive experiences, such as company visits in Austin, and content with an extensive report full of insights.

Prosper Tech Talents is an impactful edtech company that offers technology skills training solutions for businesses, aiming to accelerate talent and promote greater diversity, equity, and inclusion. Its upskilling and reskilling solution, Prosper Sprints, delivers impactful results in timeliness, engagement, and skills development through individualized learning journeys tailored to each individual's technology development needs. By combining Artificial Intelligence with this process, Prosper delivers scalable, humanized, and inclusive training for technology professionals, positioning Prosper Sprints as part of the entire employee journey.

In partnership with Share RH, I work as a senior consultant in employer branding projects for a multinational tech company. Projects scope: - Employer brand diagnosis; - Persona creation; - Employee Value Proposition (EVP) creation; - Employer branding campaign planning and content creation; - Brand ambassadors program development. Responsibilities: - Project management; - Technical execution of the entire scope; - Account manager.

Share RH is an HR solutions hub skilled in recruitment, advisory, diversity, corporate training, and employer branding services. Responsabilities: • PESO strategy (paid, earned, shared, and owned media), focusing on brand authority and conversion. • Planning, creating, and executing marketing and comms strategies, such as branded content, events, institutional partnerships, sponsorships, PR, ABM, CRM, SEO, SEM, and social media. • Social media management. • Brand identity redesign (visual and tone of voice). • Planning, creating, and executing internal comms campaigns. • Structure and manage KPIs. • Multidisciplinary and remote team leader. • Budget control; premises definition; cash flow analysis.

Share's Employer Branding Studio offers services that help build strong employer brands and connect people and companies. Services: employer branding strategy and reputation, inbound recruiting, internal engagement strategy, social media and career page management. Responsibilities: • As Business Development Executive, I was responsible for market and competition analysis, sales and marketing strategies, service modeling. • Employer branding project leader with vast experience. Managed and executed different projects, such as attraction and engagement campaigns, inbound recruiting, brand ambassadors, EVP, and employee experience design. • Extensive experience with tech companies. Main clients: CESAR, Instituto Eldorado, Localiza Labs, Matera, SiDi and Venturus. • Manage a multidisciplinary and remote team; plan and monitor team development; work in squad format and using agile tools, such as Kanban. • Responsible for structuring project KPIs. • Budget control; premises definition; cash flow analysis.

Branding | Marketing | Content Clients: hospitality and entertainment sectors. Responsabilities: • Branding strategy, including visual and verbal guidelines. • Marketing and digital communication strategy, focusing on branded content production. • Produce content for social media, emails, and websites (writing). • KPIs analysis (paid media). • Market trends and results reports.

Experience in Petrobras' IT area. Responsibilities: • Branded content strategy and production – emails, Workplace, video script, training, and events – for digital products and services, IT projects, digital transformation, and innovation. • Internal events focused on engagement. • Suppliers' management (advertising, events, and design agencies). • Product Owner within agile squads (UX, process digitalization, and employee experience initiatives). • Organize and facilitate Design Thinking and Design Sprint sessions.

• Responsible for the Petrobras brand portfolio management, both strategic and design levels (Brazil and abroad). • Manage the brand system (positioning, narrative, and design elements), both development and execution phases. • Strategic brand communication planning. • Branded content planner and creative (internal and external blogs; social media). • B2B and B2C brand strategy project management. • Brand licensing project management (Brazil and Latin America). • Plan and execute educational workshops for employees and suppliers. • Experience working together with advertising and live marketing agencies and design studios. • Manage a multidisciplinary and remote team. • Budget management.

• Branding project manager (brand strategy and design), including Petrobras' Visual, Verbal, and Sound Identity System in 2013 and brand repositioning in 2017. • Responsible for implementing complex projects throughout the Petrobras System in Brazil and abroad; KPIs and progress follow-ups. • Lead brand creative for Petrobras' B2B and B2C brands, including brand narrative and content creation. • Branded content planning and copywriting for blogs and social media. • Execute educational workshops for employees and suppliers. • Experience working together with advertising and live marketing agencies and design studios. • Branding and reputation report production to support decision-making.

- Communication planning. - Copywriting. - Campaign performance analysis.

- Responsible for managing the electronics portfolio at Shoptime.com.

- Business consulting for entrepreneurs and small companies. - Manage and execute business, marketing, and communication plans. - Team management.

Programa Executivo - Gestão Estratégica de Negócios

Final paper: "Identity, liquidity and emotion - brand management theories and Zygmunt Bauman´s liquid reality."

Specialized in Advertising.

Professor Nader Tavassoli of London Business School contrasts traditional approaches to branding - where brands are a visual identity and a promise to customers - to brands as a customer experience delivered by the entire organization. The course offers a brand workout for your own brands, as well as guest videos from leading branding professionals. The course aims to change the conception of brands as being an organization's visual identity (e.g., logo) and image (customers' brand associations) to an experience along "moments-that-matter" along the customer journey and, therefore, delivered by people across the entire organization. Brands are thus not only an external promise to customers but a means of executing business strategy via internal brand-led behavior and culture change.

The Digital Marketing Nanodegree equipped me with the experience and skills necessary for building content marketing strategies and helping me become a performance-focused digital marketing professional. The companies that collaborated with the content represent the leading companies in this segment: Google, Facebook, Hootsuite, HubSpot, MailChimp, and Moz.