Laura Pereira

President @ GeekHunter

About

With over 20 years of experience across marketing, product, and growth roles, expertise spans customer-centric strategies, team leadership, and data-driven decision-making. Fluent in English, Spanish, and Portuguese, the focus includes fostering diversity and belonging while leveraging insights into LATAM markets to build cohesive, high-performing teams aligned with organizational goals. As President at GeekHunter, a Howdy company, benefits from leadership in business growth, innovation, and cross-functional coordination across Brazil. The team develops and executes strategies in marketing, product, finance, HR, and customer experience, driving operational efficiency and revenue growth. Collaborative efforts prioritize enhancing customer satisfaction and reducing churn rates through streamlined processes and impactful initiatives.

Country

City

Argentina

Industry

Human Resources

Skill

Portuguese, Product Development, Growth Strategies, Customer Experience Management, Direct Sales, Business-to-Business (B2B), Customer Service Management, Customer Relationship Management (CRM), Customer Experience, Customer Support, Customer Retention, Sales Operations, Sales Management, Sales, Content Marketing, Media Strategy, Sales and Marketing, Leadership Development, People Management, Team Management

Experience

President

GeekHunter

2025-4 - Present · 1 yr 6 mos

A Howdy company • Hold full P&L ownership across sales, marketing, customer success, recruitment, product, and finance • Deliver sustained 40%+ YoY revenue growth with only 6% increase in operating costs — improving unit economics consistently • Lead a 35-person cross-functional organization; define strategy, OKRs, and quarterly operating plans • Launched GeekHunter ATS, creating a new SaaS-based revenue stream for the business

Head of Marketing and Operations

GeekHunter

2024-5 - 2025-4 · 1 yr

• Inherited a fragmented organization with no scalable processes or growth infrastructure; built the operating model from scratch • Aligned cross-functional teams around shared KPIs and revenue objectives • Delivered 40%+ YoY revenue growth — leading directly to promotion to President • Led end-to-end launch of GeekHunter ATS

Head of Marketing Communications and community LatAm

Howdy.com

2022-8 - 2025-4 · 2 yrs 9 mos

Greater Buenos Aires

• Dual leadership role reporting directly to the CEO, supporting strategic initiatives across Howdy and GeekHunter • Built and led brand, content, and community strategy across Latin America

VP Growth LATAM

Warner Bros. Discovery

2021-7 - 2022-8 · 1 yr 2 mos

Buenos Aires

• Led regional growth strategy across LATAM • Directed the full launch of Discovery+ Brazil — managed ~$14M in investment in the first two months and ~$2.5M monthly run-rate • Executed the entire launch remotely during the COVID pandemic

Growth Executive Director Digital Marketing & OTT

DIRECTV Latin America

2019-4 - 2021-6 · 2 yrs 3 mos

• Reporting to the CMO and president of OTT and leading a team of 35 people total and 5 Sr. Managers directly. • Led DIRECTV GO Business or Spanish Speaking LATAM, including Go to market, acquisition, engagement, churn, BI and positioning, P&L track, and business development, for Argentina, Chile, Colombia, Peru, Uruguay, Ecuador and Mexico. • Digital transformation leader for acquisition, engagement and e-commerce squads. Engagement strategy, including Social media and CRM for all brands.

Head of Performance Solutions SpLATAM

Google

2018-10 - 2019-4 · 7 mos

Argentina

• Responsible for product adoption, new products launch, localize potential products, work closely with US product team to include SpLa as the main region for new products. • Moved to Directv due to commute

Client Partner e-commerce

Facebook

2016-10 - 2018-10 · 2 yrs 1 mo

• Served as e-commerce industry thought leader in social media and digital advertising, driving client success. • Developed and managed comprehensive account plans focused on direct response marketing objectives. • Cultivated high-level relationships with key stakeholders to close significant deals with major customers. • Consistently exceeded sales quotas while contributing to overall vertical and team goals.

Consumer engagement online manager

Philip Morris International

2013-9 - 2016-10 · 3 yrs 2 mos

Argentina

• Led direct-to-consumer engagement strategy across CRM, loyalty programs, digital channels, and customer communications

Marketing and Business Development Manager

Aleph

2012-5 - 2013-9 · 1 yr 5 mos

Buenos Aires

Develop go to market and digital marketing strategy for Netflix in LatinAmerica, mainly based on performance KPIs.

Regional Online Marketing Director

Bumeran

2011-4 - 2012-5 · 1 yr 2 mos

I managed the marketing online department for the region to position the brand and increase MAUs. My responsibilities were: coordinate the marketing online team and the efforts for the different channels as SEM, SEO, Display, social networks and Data base for users and clients.

Regional Marketing Manager LATAM

Travelocity (now part of Expedia)

2008-7 - 2011-4 · 2 yrs 10 mos

• Managed comprehensive marketing strategies and brand positioning for three Latin American sites. • Oversaw both online and offline media campaigns, including social networks, TV, and print advertising. • Conducted research and utilized web analytics tools to drive insights and improve merchandising content. • Planned, executed, and tracked budgets to align with brand strategies across Travelocity Argentina, México, and Latino.