Per Mouridsen

As the Chief Commercial Officer at Nordic Medical Solutions, I am responsible for leading the company's commercial strategy and driving revenue growth through high-performing teams and strong client relationships. I oversee the sales, marketing, and customer service functions, ensuring that the company's products and services meet the needs of customers and are delivered with high quality and excellent service. Responsibilities: - Develop and implement the company's commercial strategy, working closely with the executive team and other key stakeholders to ensure alignment with business objectives. - Build and manage a high-performing commercial team, including sales, marketing, and customer service professionals, to drive revenue growth and deliver high-quality products and services. - Foster a culture of client-focused service excellence, ensuring that customer needs are met and exceeded at every touchpoint. - Develop and maintain strong client relationships, working closely with key accounts to understand their needs and provide solutions that add value to their business. - Monitor market trends, competitive landscape, and customer feedback to identify opportunities for growth and innovation. - Develop and manage budgets and financial forecasts for the commercial function, ensuring that resources are allocated effectively to drive growth and profitability. - Develop and implement sales and marketing campaigns, promotions, and other initiatives to drive revenue growth and build brand awareness. - Ensure compliance with industry standards, regulatory requirements, and company policies and procedures. - Represent the company at industry events, conferences, and trade shows, promoting the company's brand and products.

As the General Manager at Mezina, I was responsible for leading and managing the company's operations in the dietary supplements and pharmaceuticals industry. My primary role was to oversee the overall direction, strategy, and performance of the company, working closely with the Board of Directors and executive team to achieve organizational objectives. Responsibilities: - Develop and implement strategies to drive growth and profitability for the company's dietary supplements and pharmaceuticals business lines. - Oversee all aspects of operations, including sales, marketing, production, quality control, regulatory compliance, and financial performance. - Manage and motivate a team of professionals to achieve business objectives and meet customer needs. Foster a culture of innovation and continuous improvement, staying up-to-date with industry trends, new technologies, and emerging markets. - Ensure that all products and services are delivered in compliance with regulatory requirements, industry standards, and customer expectations. - Build and maintain relationships with key stakeholders, including customers, suppliers, regulatory bodies, and industry associations. - Develop and manage budgets, forecasts, and financial reports, providing regular updates to the Board of Directors and executive team. - Represent the company at industry events, conferences, and trade shows, promoting the company's brand and products. Identify new business opportunities, partnerships, and collaborations to expand the company's reach and impact.

As Customer Development Manager at Colgate-Palmolive, I was responsible for executing the customer development strategies for the company's oral care, personal care, and consumer healthcare products. My primary role was to develop and maintain strong relationships with key customers, drive sales growth, and ensure customer satisfaction. Responsibilities: - Develop and execute customer development strategies to increase sales of Colgate-Palmolive's oral care, personal care, and consumer healthcare products. - Build and maintain strong relationships with key customers, including retailers, distributors, and wholesalers, ensuring their needs are met and their expectations are exceeded. - Work closely with internal teams, including sales, marketing, and product development, to align customer development strategies with overall business objectives. - Analyze market trends, consumer insights, and competitive landscape to identify new business opportunities and develop innovative solutions to meet customer needs. - Develop and manage budgets and financial forecasts, ensuring that customer development initiatives are aligned with overall business goals. - Monitor customer performance and provide regular reports and insights to internal stakeholders, including senior management. - Collaborate with cross-functional teams to develop and implement marketing campaigns, promotions, and other initiatives to drive sales growth. - Ensure compliance with company policies, procedures, and regulatory requirements. - Represent the company at industry events, conferences, and trade shows, promoting the company's brand and products.

As Key Account Manager at Conaxess Trade, I was responsible for executing the commercial strategies for the company's food, confectionary and non-food products. My primary role was to develop and maintain strong relationships with key customers, drive sales growth, and ensure customer satisfaction. Responsibilities: - Develop and execute customer development strategies to increase sales of Conaxess Trade’s food, confectionary and non-food products. - Build and maintain strong relationships with key customers, including retailers, distributors, and wholesalers, ensuring their needs are met and their expectations are exceeded. - Work closely with internal teams, including sales, marketing, and product development, to align customer development strategies with overall business objectives. - Analyze market trends, consumer insights, and competitive landscape to identify new business opportunities and develop innovative solutions to meet customer needs. - Develop and manage budgets and financial forecasts, ensuring that customer development initiatives are aligned with overall business goals. - Monitor customer performance and provide regular reports and insights to internal stakeholders, including senior management. - Collaborate with cross-functional teams to develop and implement marketing campaigns, promotions, and other initiatives to drive sales growth. - Ensure compliance with company policies, procedures, and regulatory requirements. - Represent the company at industry events, conferences, and trade shows, promoting the company's brand and products.

Member of the Danish KAM team. Responsible for turnover of approx. DKK 100 MM in net-sales. Development of economic argumentation material to sales representatives. Business and category development for Dagrofa, Reitan and Sügro. Driver of category projects towards customers. Listings and promotion planning incl. forecasts. Lead on developing Pick & Mix Candy concepts. Recommendations on listings, planograms for Pick & Mix incl. competitor products.

Member of the Danish KAM team. Working across all DK Nestlé categories. Responsible for turnover of approx. DKK 70 MM in net-sales. Business and category development. Competitor monitoring and analysis Driver of category projects towards customers

Contact for 15 sales representative irt. soft- & hardware, CRM system and general IT. Negotiating KPI targets and sales rebates with category managers. Development of Field Sales CRM system and new Tablets. Maintain and development of POS sales figure system and of sales figure reports.

Responsible for 50 stores in Copenhagen area (Danish Supermarket/Salling Group, Coop, SG, Metro). Responsible for turnover, distribution level and general collaboration with customers. Working with multicable contacts per store due to the many different categories. Driving sales through use of sales figures, Nielsen data and other marketing material. Developing best practice cases and sharing with colleagues.

Responsible for 70 stores in Copenhagen area (Danish Supermarket/Salling Group, Coop, SG, Metro). Responsible for turnover, distribution level and general collaboration with customers. Working with multicable contacts per store due to the many different categories. Driving sales through use of sales figures, Nielsen data and other marketing material. Developing best practice cases and sharing with colleagues.