Penphorn Sattapun

An experienced in Business Development and Marketing professional with expertise in CDP (Customer Data Platform) and AI-driven marketing. Skilled in gathering requirements, analyzing complex data, and turning insights into strategies that boost engagement, performance, and efficiency. Experienced in leading cross-functional collaboration and delivering data-driven business outcomes. - Business Development & Client Management – building and managing client relationships to drive growth and achieve business objectives. - Lead Generation & Sales Strategy – sourcing and qualifying leads through research, outreach, and events to expand the sales pipeline. - Customer Data Platform (CDP) & Data Analysis – managing customer data, generating insights, and supporting segmentation for data-driven marketing. - Campaign & Event Management – planning, executing, and monitoring marketing campaigns and events to maximize engagement and ROI. - Digital Marketing & Content Creation – developing online strategies and producing content to strengthen brand presence across channels. - International Partner Engagement – collaborating with global technology partners to improve cross-functional alignment and deliver joint initiatives.

- Managed discount promotion campaigns to improve brand visibility, attract customers, and grow sales. - Built new partnerships through cold outreach, campaign presentations, and convincing brands to join. - Worked with brand marketing teams on promotion analysis, market research, and product evaluation to achieve effective results. - Coordinated with photographers and designers to produce digital content and marketing materials for both online and offline use. - Tracked campaign performance, analyzed data, and created digital communication plans to increase customer engagement and ROI.

Managed end-to-end discount promotion campaigns to increase brand visibility, attract customers, and grow sales. Built new partnerships through cold outreach, campaign presentations, and convincing brands to join. Worked with brand marketing teams on promotion analysis, market research, and product evaluation to ensure good results. Coordinated with photographers and designers to create digital content and marketing materials for online and offline use. Tracked campaign performance, analyzed data, and planned digital communication strategies to improve customer engagement and ROI.