Penny Shebaylo

Director of Sales & Marketing @ Workroom Office Interiors

About

Senior Account Executive & Sales Leader with experience consulting companies big and small navigate the design and strategy of office interiors, office products & technology through the consultative sales process. My specialty is a technical/strategic sales role that takes the client from the conceptual stage of a project, through to the technical specification of product to the delivery and service beyond. I have the unique ability to switch gears, absorb concepts, product specifications quickly even if out of my realm of experience. True to this statement, I was successful in an Agricultural Engineering position doing International Marketing and Sales. No matter where I've been, I've produced top notch work because I am dedicated to making sure every opportunity stands out from the crowd. I build trust quickly with clients and team members and am not afraid to ask for the sale once it is earned. As an entrepreneur at heart, developing business is my passion

Country

Canada

City

Calgary

Industry

Furniture

Skill

Marketing Strategy, Customer Relations, Strategic Planning, Online Marketing, B2B, Negotiation, Promotions, Sales Management, Customer Service, Social Media, Contract Negotiation, New Business Development, Team Leadership, Account Management, Marketing Research, Budgeting, Microsoft Office, Event Management, Research, Social Media Marketing

Experience

Director of Sales & Marketing

Workroom Office Interiors

2024-12 - Present · 1 yr 10 mos

Alberta, Canada

Contract furniture solutions provider for offices, education, healthcare and hospitality. I provide consultation and planning for your unique workspace and furniture solutions to create spaces that not only represent your brand, but inspire the work you do.

Co-Founder/Director of Sales & Marketing

Pure Mountain Medic

2008-4 - Present · 18 yrs 6 mos

Alberta, Canada

Pure Mountain Medic is a First Aid & Safety Training School, servicing Alberta. With a focus on hands on training in a collaborative environment, our training programs are well received in many different industries. My position includes marketing, communications and B2B sales, contracts and business development. I remain on the board as a consultant. Not currently engaged in the day to day business activity.

Senior Account Manager Business Development

Gray Office Furnishings

2024-3 - 2024-12 · 10 mos

Edmonton, AB

Consultant in the office interiors industry. Providing furniture solutions to help companies do their best work. Finished at company due to the retirement of and closing of Gray Office Furnishings.

Regional Sales Manager, Business Development Alberta

Staples Professional

2022-1 - 2024-2 · 2 yrs 2 mos

Calgary, AB

Sales Manager for Staples Professional, leading the Calgary and Edmonton Business Development Teams.

Business Development Manager

Heritage Business Interiors Inc.

2016-8 - 2021-12 · 5 yrs 5 mos

Calgary, Alberta, Canada

There are so many choices out there for your office interior. It is my aim to help you stay on track and to navigate through countless office furniture options to a solution that aligns with your goals. We always start with a discovery of who you are and where the future of your business is going. It is this analysis that is important to achieve the most thorough outcome for your organization. Please connect with me anytime should you be interested in getting a consultation on an upcoming office furniture project. Penny Shebaylo pennys@hbicalgary.com

Business Development & Account Management

Contemporary Office Interiors Ltd.

2012-5 - 2016-5 · 4 yrs 1 mo

Calgary, Alberta

At Contemporary Office Interiors I helped clients build great places to work. With insight on workplace diversity, culture and solid metrics, I was able to help build informed furniture solutions that have the ability to evolve and grow as companies change. My accounts included a variety sources from start up companies to large Fortune 500 companies. I was the National Account Manager for Canada for CH2M and I handled Government contracts both Provincial and Federal. Average Sales per year 2 Million.

International Marketing

Hunterwood Technologies

2010-9 - 2012-5 · 1 yr 9 mos

Cochrane, Alberta

Hunterwood Technologies is an Agricultural and Oil and Gas producer of custom built machinery. Their engineering technologies are unparalleled in the hay press industry worldwide. My position here was to communicate the technical details of our quality and design/engineering expertise in our product lines. While performing inside sales, I was also responsible for marketing communication: graphic design/print, social media, branding, tradeshow (design, implementation and sales) to a Global audience as Hunterwood hay presses are sold worldwide. I represented the company at tradeshows in areas such as: Pacific Northwest (USA), Dubai (UAE), Australia and Canada.