Penelope Sanyauke (ACIM)

As a Trade Marketing Manager at Schweppes, I lead and execute the trade marketing strategy for the company's beverage portfolio, overseeing the planning, implementation, and evaluation of trade campaigns, promotions, and merchandising activities. I collaborate with the sales, marketing, and distribution teams to ensure alignment and synergy across all channels and touchpoints, and to deliver optimal results and customer satisfaction. I'm an ambitious, goal-oriented Marketing Professional with a strong background in sales within the Fast-Moving Consumer Goods (FMCG) sector through experience gained from over seven years of industry practice. I am also proficient in Microsoft Office, which I use to create and present reports, analyses, and insights to the management and stakeholders.