Pelin Ünal

Chief Marketing Officer (CMO) | Ubicro Istanbul & San Francisco As Chief Marketing Officer at Ubicro, the role leads global marketing, brand strategy, and growth initiatives across the Istanbul and San Francisco offices. Ubicro is an AI and IoT-powered vertical farming technology company, designed by Turkish engineers in Istanbul and manufactured in Türkiye, with close collaboration within the Silicon Valley innovation ecosystem. The company’s mission focuses on enabling pesticide-free, high-nutritional-value food production through data-driven and sustainable technologies. The role is responsible for: • Global brand positioning and strategic storytelling • Go-to-market strategy across B2B, B2C, and strategic partnerships • Growth marketing, performance marketing, and demand generation • Product marketing for AI- and IoT-driven vertical farming solutions • Corporate communications, ESG-aligned messaging, and investor-facing narratives The position works closely with the founder, engineering, and product teams to translate advanced technology into clear, trusted, and scalable market value—bridging innovation, sustainability, and commercial growth. The focus remains on building Ubicro as a globally recognized agritech brand that combines engineering excellence, health-conscious innovation, and ESG-driven impac

Fractional Executive Leader -Corporate Transformation- Marketing, Communication & Events. Platin Yaka is a platform that brings together inspiring leaders, companies, entrepreneurs, and experts to grow, learn, and create impact together. We believe in collective success driven by strong individuals and support everyone in reaching their full potential by sharing knowledge and experience. With 20+ years of international experience, I leverage my expertise across different industries and markets to guide companies in their corporate transformation and brand journey. Areas of Expertise: • Fractional Executive Leadership: Providing flexible, scalable, and results-driven executive leadership in areas where companies need top-level expertise. • Brand Story & Strategy: Helping organizations create authentic brand stories, clarify marketing goals, and build impactful strategies. • Communication & Marketing: Strengthening brand reputation by ensuring the right messages reach the right audiences. • Event Management: Bringing strategies to life through powerful events and experiences that create lasting impact. Value Proposition: I deliver the executive support companies need for corporate transformation, brand visibility, and sustainable growth through an agile and results-oriented fractional leadership model.

Freelance Columnist, PR & Event Director • Write English feature articles on new luxury, brand storytelling, and cultural trends • Shape CEO content, partnerships, and event narratives • Align PR strategies with editorial and digital platforms

Leadership in communication and marketing management for the holding and subsidiary companies. Managing online&offline marketing communication activities, advertising and brand management of Zeren Group and subsidiaries. Managing media relations and maximizing media opportunities Management of sponsorship negotiations, contract phases, and implementation of rights. Develop and implement CSR, sustainability and leeader messaging. Develop and deliver high quality events, creation of contents, marketing event campaigns etc…(Such as Brand Week, CEO Meetings and Business Platforms.) Ensured consistent brand identity of the company on different intellectual properties, including the company website, social media and niche websites Managing direct and cross-functional teams- Regional Role Establishing and developing relationships with relevant ministries and sub-units that concern the company. Increasing company awareness among institutions and organizations. Following global and national developments and new regulations regarding sustainability and making necessary improvements in internal company process. • Experience of monitoring budgets and business planning processes. Oversees corporate communications and brandig in various on-line and print platforms such as LinkedIn, Twitter, Facebook, and industry magazines. • Oversees the development and maintenance of the corporate website including methods to deliver message, ease of navigation, and clarity of information; ensures that all content is current and relevant. Setting, communicating and maintaining timelines and priorities on every project • Supporting the C-Suite with all PR related materials including delivering press releases, media relations content and social media posts. Managed day-to-day marketing activities of the company.

Responsible to manage functional business unit that provides venue (training center management), virtual and live events operation and corporate communication management for healthcare professionals and employees and distributors. Manage brand in both regions and support & coordinate brand related requests from the local markets and lialise with the global brand team. Organize a variety of Employee ommunications related processes; such as roadshows, webinars, townhalls and conferences. Measure and present results of communication efforts. Implement sectoral internal communication projects. Suggest what information should be presented to employees. Coordinate the visits to the leading media corporations with the related C-Levels. Responsible for leadership communication. Brand & Corporate Visual Identity for regional events and annual meetings and congresses. Collaborates with executive leadership and board of directors to develop the corporate mission statement. Develops and implements a communications strategy for the corporation that builds and maintains a positive corporate brand. Provides consistent and timely information to employees through various communications programs. Acts as corporate spokesperson and responds to members of the media in a timely manner; composes and distributes press releases as needed. Develops and maintains positive professional relationships with various members of the media. Responsible for coordinating media relations, corporate communications and crisis management across a wide geography of 16countries.

Event management and organizing all international & national incentive trips. Process all contracts, proposals and invoices. Media relations. Creativity (finding meeting concepts writing scripts of teaser, testimonial films or song words...) Presentation and training skills. Coordinate speech, interviews & event participation of company executives. Work closely with internal and external event planning committees and client groups to define event goals, objectives and specific implementation plans that promote the organizations brand Organizing sale incentives around the world to top sales team. (Destination managements, arranging itineraries, attending inspections, lead the group during trips)

Event management and organizing and attending all business trips and preparing meeting schedules for Executive Committee members and VIP customers. Ensure high degree of customer care and consistency Negotiated exclusive permits for events at ancient Ephesus; The first Turkish company allowed to hold events at Ephesus. / White Night Party Fair arrangements include stands, hostess, transportation, media, and special events. Design & implement menus for catering events. Plan reservations and seating arrangements. Media Relations. Serve as initial contact with VIP guests. Such as JVC, Hitachi, Toshiba etc.

A group travel agency and Honorary Consulate created by the Aegean Young Businessmen Association (EGIAD). Responsible for making outgoing and incoming events for all congress & seminar organizations. Organized business tours to South Africa for Chamber of Commerce members. Organized and led group tours to Zimbabwe, Botswana and South Africa. Contacted British, American and South African schools in Cape Town to coordinate student visas.