Pelin Pınar Cirelli

I lead category and portfolio decisions in B2B building and bathroom products, operating across international markets where product complexity, brand positioning, and commercial priorities must be aligned.With over 10 years of experience in international marketing and category management, I work on defining portfolio direction, pricing logic, and go-to-market priorities, translating business objectives into clear market choices. My role sits at the point where product strategy meets market reality, often requiring prioritization and trade-off decisions to create focus and clarity for cross-functional teams.I have led international initiatives including product launches, portfolio optimization, and category restructuring, working closely with headquarters and local organizations to ensure coherent positioning and sustainable growth across regions.