Pekio Vergotis

C Kitten is a woman-owned boutique firm specializing in digital marketing audit and insights, business strategy and PR for artisan and luxury brands. Backed by experience and expertise, we offer solutions to help small makers thrive through increased sales, engagement and brand awareness. We employ a collaborative approach to develop strategies that are affordable, effective and tailored to the needs of each client. Our mission is to support the artisans who make the things we love to eat and drink, promote our region's food and drink economy and support food systems that are fair, healthy, thriving and sustainable. We are community-minded and purpose-driven.

• Spearhead optimization of critical business processes: conducting audits, identifying inefficiencies, creating detailed business justification cases with recommendations. Secure leadership buy-in to implement proposed solutions, demonstrating strategic influence and executive advisory skills. • Manage migration of incident management to parent company’s ServiceNow platform. Entails designing enhanced workflow— including ownership pathing, priority levels, and SLAs—to improve tracking, communication, and operational insights. • Lead cross-functional website update projects for integration into parent company’s global website, ensuring smooth collaboration across domestic and international teams. • Create and maintain comprehensive project plans for product launches, including task ownership, timelines and dependency mapping, driving timely updates to the website for key launches. • Facilitate weekly project meetings to monitor progress, mitigate risks, and foster alignment across Marketing, Product, Data and Web Development Teams.

• Served as a trusted internal consultant, advising on policy and compliance matters while driving strategic initiatives to mitigate risk and enhance business performance across multiple domains, including retail operations, supply chain, and field operations. • Conducted comprehensive audits and presented actionable recommendations to senior leadership, aligning stakeholders across the business to implement process improvements and strengthen internal controls. • Identified an error in commissions processing that resulted in close to $100K in annual cost savings, while improving compliance and mitigating financial risks. Drove improvements in sales integrity, retail store compliance, and customer credit policies, saving the company thousands of dollars on a monthly basis and ensuring alignment with organizational standards. • Designed and led the creation of a governance framework to proactively identify, prioritize, and address emerging business risks, ensuring alignment with organizational goals and regulatory requirements. • Partnered with cross-functional teams to develop and execute remediation plans, improving operational efficiency and compliance outcomes in a fast-paced, high-pressure environment. • Delivered executive-level presentations, providing insights on critical findings and influencing decision-making at the highest levels of the organization. Volunteer Role: Served as Membership & Operations Lead for Indigenous @Comcast, the first companywide employee resource group to recognize and raise awareness of the diverse cultures, traditions and contributions of Indigenous cultures and peoples across the globe. Managed annual budget of $75K.

• Pursued sponsorship opportunities to increase visibility of New Deal spirits at unique events and fundraisers in line with company’s core values. • Developed and implemented marketing strategy, created original web content, press releases and email, print, and social media marketing campaigns to create awareness of events and product launches and ensure alignment to business goals. Successfully negotiated media trade agreements positioning New Deal to target audience and key players in food and drink community by way of in-kind print, digital and social media advertising, exclusive product placement. • Managed and founded events including flagship ‘Season’s Eatings’ an annual shopping event highlighting local food and drink artisans to benefit the Oregon Food Bank.

Bachelor of Science in Business Administration with a Concentration in Marketing