Pei-pei Lee

• Led company-wide strategic initiatives, driving complex change across functions to streamline processes, boost performance, and align execution with evolving business priorities • Operated as a trusted advisor to senior leadership, owning high-impact, ambiguous initiatives from strategy through execution and translating vision into measurable outcomes. • Directed program strategy and execution for Slack’s Self Serve motion—a complex, cross-functional growth initiative. Redesigned operating rhythms to accelerate decision-making and deliver 30%+ YoY growth. • Led a team transformation that elevated project managers into strategic thought partners and cross-functional leaders by aligning on new mission, redefining priorities, and building trust with senior stakeholders. • Coached a team of 10+, cultivating a high-performance culture recognized for delivering impactful results and earning accolades. Designed knowledge-sharing programs, created resources to distinguish tactical vs. strategic competencies, and established meaningful quarterly conversations to foster continuous development. • Awarded “Outstanding Manager” for exceptional leadership. Consistently receive top manager ratings and maintain a track record of excellence in team satisfaction and performance.

• Led company-wide pivot to verticalized sales as DRI, securing executive sponsorship and cross-functional resources from sales, solutions engineering, marketing, and customer success. Directed the creation, localization, enablement, and launch of industry content for 8 industries within three months. • Launched and scaled Slack’s Sales Plays program in partnership with Sales Strategy, Sales Programs, Enablement, and Product Marketing to align GTM execution and boost sales team performance.

• Built and scaled Solutions Marketing by developing the methodology and playbook for persona creation—covering pain points, messaging, assets, and enablement—enabling the launch of 7 personas and accelerating time-to-market. • Led the cross-functional go-to-market efforts to launch 3 Forrester Total Economic Impact (TEI) studies. The Sales Line of Business TEI alone influenced $795K in pipeline within its first 6 months. • Program-managed the Slack Community rebrand and the build and launch of the new Slack Community forum, enhancing user engagement and brand experience.

• Partnered with Product, Data & Insights, Operations, and Sales to develop and execute new product positioning and go-to-market strategy. Launched three new programmatic adtech products within five months. • Directed all product launches - translated company goals into clear and comprehensive directives, managed limited & shared resources, and created and refined best practices to power the company’s growth. • Successfully led a cross-functional team of Creative, Engineering, Marketing, QA, and Legal to design, build, test, and launch a new company website within two months of the Placecast acquisition and rebranding. • Spearheaded and managed the company’s communications and thought leadership initiatives leveraging tactics such as blog posts, bylines, case studies, press releases, webinars, events, and awards to increase awareness and engagement. Won Digiday’s Best Location-Based Platform Award and was a 2018 I-COM Data Creativity Award Finalist.

• Managed all marketing and public relations efforts that supported a successful acquisition by Ericsson and rebrand as Emodo (Feb 2018). • Led a cross-functional team of Product Management, BD, Sales, PR, and Operations to launch Location Verification, a mobile advertising product that leverages carrier data to verify data accuracy. The product launch was the largest in the company’s history - secured coverage in TechCrunch, Forbes, and top industry trades and garnered the attention of several acquiring companies. • Developed product positioning and messaging for new products and managed the creation of all sales enablement tools, training materials, sales decks, collateral, and case studies to support the sales process. • Launched the company’s thought leadership efforts to educate the industry on the magnitude of data inaccuracy to support product value and need. Created content for and secured bylines in top industry trades, speaking engagements for executive team at key industry events, and monthly blog posts on the company site.

• Led product marketing and GTM efforts for SaaS point of sale. Introduced new collateral and webpages for direct and partner sales enablement. Created case studies, feature release emails, and landing pages to increase leads and accelerate feature adoption. • Partnered with Product, Creative, Business Development, Sales, and Customer Support to design and launch new partner websites and sales enablement tools to better train, engage, and support partner sales and drive customer acquisition. Increased page views by 150% and downloads of collateral by over 200%. • Led the launch of a new customer onboarding experience with redesigned emails, improved scheduling flow, and more robust FAQ content to increase activation velocity, decrease demand on support, and improve customer satisfaction. • Directed all feature releases and new partner launches. Led internal and partner launch teams of Product, Operations, Marketing, Sales, Customer Support, Legal, and Finance.

• Developed and executed the company's partnership strategy - a critical differentiator in reinventing the traditional retail model. Focused on creating personalized interactions between Enjoy Experts and customers to help partners deliver a superior first customer experience. Partners received actionable feedback to improve products and customer experience. • Led and built the team that executed partner programs and growth strategies, including the optimization of messaging, merchandising, marketing campaigns, and co-branded content. Results include improved conversion rates and increased sales of 100% or more for multiple partners.
 • Launched and grew relationships with several OEM and carrier partners – including AT&T, Enjoy’s first and largest partner – to ensure an unparalleled, end-to-end customer experience. • Led both internal and external cross-functional teams supporting AT&T’s iPhone 6S launch which resulted in the highest sales volume period since company’s launch. 
 • Leveraged proprietary data from in-home visits by Enjoy Experts to analyze the performance of partner strategies and to develop recommendations for stakeholders in multiple business units. Led and coordinated functional teams to achieve both partner and internal conversion, sales volume, and customer rating goals.

• Conducted a competitive analysis and customer and employee interviews to develop new positioning and create sales presentations, website, and events for each stage of the business customer lifecycle. • Introduced a suite of Net Promoter surveys to collect and synthesize feedback and identify ways to improve the business customer experience. Implemented new programs and services which improved customer satisfaction by 6-10 points. • Led a cross-functional team to evaluate retail services and loyalty offerings through customer and employee interviews and NPS surveys. Uncovered customer insights and recommended a new loyalty strategy to reach and serve new customer segments. • Launched events in 400+ stores worldwide with 10+ third-party accessory vendors to improve the consumer shopping experience and help customers complete solutions. Drove a 150% increase in accessory sales.

• Analyzed data and conducted interviews to uncover customer insights, identify key customer segments, and create sales training and vertical marketing materials for global sales teams.

• Led cross-functional team of engineering, sales, research, finance, and creative to develop and launch 12 new online advertising product offerings including behavioral targeting, video advertising, and dynamic ads. • Developed brand positioning, created case studies, and managed PR agency for the launch of Exponential’s five businesses and suite of product offerings in domestic and international media outlets. • Managed marketing budget of $2.5M; analyzed ROI of past marketing tactics and recommended new campaigns, tradeshows, and events with clear customer targeting to increase sales by 10%. • Developed and managed content strategy to create sales materials, thought leadership pieces, and case studies and to secure speaking engagements and PR.

• Awarded PepsiCo scholarship for academic excellence and career achievement