Pei-Kang Hsieh

One of the leading video streaming services in Taiwan, owned by KKBOX Group, that has acquired 2M+ users within 1 year. • Initiated several projects to drive user growth and collaborated with data science, R&D, content planning and marketing teams. • Planned and executed Search Engine Optimization, which increased organic traffic to website by over 50%. • Managed to increase streaming hours by 18% and the 3-day retention rate by 42% by putting together a 5-people team to work on recommendation systems on a rapid and iterative-experimentation basis and leading the ideation and development. • Boosted user engagement and conversion rate as well as reduced communication costs by clustering users by viewing behavior and making consumer messaging more personalized.

No.1 Caller-ID app startup company in Asia, that has accumulated 50M+ downloads worldwide. • Collaborated with 20+ global team members from 5 countries to develop localized features for different markets to drive user growth. • Researched and made use of various tools to collect and analyze user behavior and facilitate product operations. • Established user-growth key metrics and built up experimentation framework accordingly. • Conducted several A/B tests on user onboarding flow, one of which successfully decreased first-day app uninstall rate by 14% and became a showcase of Firebase Analytics in Google I/O 2017. • Fostered data-driven culture within the organization and instructed 10+ non-technical members in data analytics and experimentation design.

Smartphone & VR manufacturer in Taiwan. The User Trial Division recruited users to participate in the trial program and collected qualitative feedback and quantitative logs to improve product quality. • Analyzed user logs collected from trial devices or user research and produced analysis reports to support decision-making for the entire division. • Managed user feedback tools on multiple platforms (Android, iOS, Windows, and VR headsets) through collecting requirements, creating specifications and leading development.

Pre-A-stage startup specialized in information retrieval and artificial intelligence, that provided POI search service on Android, iOS, and web. The product – WhatsTheNumber - had 1M+ users in Taiwan and was acquired by DianHuaBang (Beijing) in 2015. • In charge of app marketing and business development, and managed to bring 100k download in two weeks. • Designed and developed user behavior analysis system, web app, REST API, and chrome extension. • Created product roadmap and led the creation and development of new features. • Worked as a team player and collaborated with designers, engineers and marketers.