Pei Rong (Ashley) CAI

Senior Marketing Officer @ agnès b.

About

Results-driven marketing professional with 5+ years of experience in the fashion industry. Specialized in integrated campaign management, brand storytelling, PR, and digital marketing.Currently at agnès b., managing full-cycle marketing projects from creative concepts to final execution. Experienced in leading VIP events and supporting large-scale brand exhibitions to drive visibility and retail sales growth.Thriving in fast-paced environments, with strong project ownership and the ability to partner with senior management on marketing strategy. Skilled in cross-functional collaboration and mentoring junior team members.I am now open to new challenges in brand strategy and marketing communications within the luxury or premium retail sector.

Country

Taiwan

City

Taipei–Keelung Metropolitan area

Industry

Apparel & Fashion

Skill

Customer Experience, P&L Management, Go-to-Market Strategy, Market Research, Cross-functional Team Leadership, Event Management, Strategic Communications, Brand Strategy, Social Media Marketing, Integrated Marketing, Marketing Campaign Management, Copywriting, Product Marketing, Public Relations, Project Management, Marketing Campaigns, Marketing Event Planning, Influencer Marketing, Product Management, Event Planning

Experience

Senior Marketing Officer

agnès b.

2026-1 - Present · 9 mos

• Partner with senior leadership to align global brand strategy with local execution • Successfully executed 9 2026 S/S VIP in-store events, with each consistently exceeding sales targets. • Manage delivery of marketing projects while mentoring junior team members in daily operations.

Marketing Officer

agnès b.

2021-6 - 2026-1 · 4 yrs 8 mos

[Project Management] • Executed 360° brand campaigns and activations, including exhibitions, store openings, and seasonal press launches • Drove retail growth through seasonal campaigns and VIP initiatives, delivering up to 186% target achievement. • Controlled project budgets and timelines to ensure high-quality delivery within resources. [Public Relations] • Managed PR agency and influencer relations to secure media coverage and brand visibility. • Reviewed all external communications to maintain a cohesive brand narrative and positioning. [Social Media & Digital] • Developed content strategies for Facebook and LINE OA, focusing on community engagement and brand exposure. • Delivered measurable results, maintaining average CTRs of 20% on LINE broadcasts through data-informed content optimization.

Brand Specialist

Lotte Wellfood

2020-3 - 2020-8 · 6 mos

臺北市

[Product Management] • Lead Choco Pie, Custard Pie, and PEPERO new product launch in Taiwan by coordinating with Korean headquarter, logistics, trade marketing, sales, and financial teams to drive sustainable business growth • Execute daily operations, P&L calculation, budget management, and market research [Product Marketing] • Develop and execute Go-To-Market Strategy and IMC communication by working with cross-functional teams and external agencies to deliver brand building marketing plans, including media and other ATL/BTL initiatives

Parttime Sales Assistant

Jo Malone London

2017-2 - 2017-6 · 5 mos

台灣

Education

Strathclyde Business School

Msc Marketing

2018 - 2019 · 1 yr

• Internship：Conduct market research for Caltech Lifts (a local company based in Scotland) to identify current market position, potential market opportunities, and competitive advantages for brand differentiation and propose suggested implementation plan • Pass with merit on Integrated Marketing Communications, Strategic Marketing Management, Retail Marketing, Services Marketing, Consumer Behaviour, and Market Research • Dissertation Topic：Marketing through Social Media Influencers : The Impacts on Consumers' Attitudes and Purchase Intentions in Taiwan's Beauty and Fashion Industry