Peggy (Pei-Chi) Sun

Automotive Mibile Business

Marketing & Sales Department Automotive Electronics SBU

1. Sales and budgeting activities: Be responsible for sales and budgeting activities for Sales Department. (Products line include: Autotronics ADAS related, medical products) 2. The business and sales role: industry analysis, target market planning, new client development and key account relationship building 3. The department manager role: oversee sales of 4 people, and be responsible for annual budget planning and achievement. The 2013 budget plan accounts for 0.1 billion NTD 4. Finance- income statement management: revenue & operating income simulation, operating express control, MOH simulation and BOM cost control 5. Customer base - Roche, Fujifilm, Volk, IRISS Eye check and Ambu for Medical, and Taiwan Nissan, China Geely, Japan Nissan, Clarion, Fujitsu Ten, Alpine for Automotive

1. Sales and budgeting activities: Be responsible for sales and budgeting activities for Sales & Marketing Department of Industrial & Automotive Solution BU. (products line include: Telematics, Autotronics related products.. ). Be responsible for sales activities of Image Embedded System BU. (product line include: Tablet, eBook, Router) 2. The business and sales role: industry analysis, target market planning, new client development and key account relationship building 3. The department head role: oversee both sales and PM team of 7 people, and be responsible for annual budget planning and achievement. The 2013 budget plan accounts for 4 billion NTD 4. Finance – income statement management: revenue & operating income simulation, operating express control, MOH simulation and BOM cost control 5. Customer base – Harman (OE), Alpine, DENSO, Clarion (AM), Ford (OE) for Autotronics and LG, PCI (Japan channel), NEC, Positivo, Plantronics, Pocketbook for Commercial products.

1. Marketing strategy: Collaborate with Toshiba Japan headquarter and WW regions to define the product roadmap including marketing survey & benchmark, vendor survey & product development 2. Development management: Leading group members (3 Product Marketing PM, 3 Engineering PM, and 1 ID Expert) to proceed the product development from vendor sourcing, product planning to MP 3. Sourcing and Vendor survey: Survey and propose new product category & line-up to expand the business for all potential digital products such like Camcorder, Projector, TV sound bar, Multimedia set-top box, and PC/TV/Tablet accessories including Capacitive/ Digitizer pen/stylus, Tablet BT KB, and Mouse/Hub/Pen drive

1. Sales and budgeting activities: Be responsible for sales and budgeting activities of Sales & Marketing Department of Infotainment Business Division. (products line include: DPF, PTV, Small panel size application product. ) 2. Approach new customer: Identify, approach and develop new business opportunities from targeted Aisa Pacific ODM costumers. DPF: Succeed in receiving order from Japan T company, Korea L company, Taiwan A company. Other Panel Application product: Co-development with Japan E company for Health Care product. Co-development with Japan Toy company. 3. Marketing Strategy: New product surveying and Roadmap planning. Including marketing benchmark, product position (Spec/Price/Timing), and management of product life circle. 4. Project management: From receiving RFQ, Quotation negotiation, development schedule, NRE cost, creat tooling, set up production line and to MP. Monitor the whole project and make it profitable. 5. Lead Sales team: Responsible for team member`s performance development and training.

1. Approach New customer: Identify, approach and develop new business opportunities, Kodak, SONY, CANON, Olympus, Fujifilm. Succeed in receiving DSC project from Pentax 2. USA & EUR channel customer :Deal with Medion, AKAI, Polariod and succeed in receiving the Mother`s order and Christmas order from Medion 3. Marketing Benchmark: Study all competitoes`s know-how of product range, Technical advantage, Forecast Process, and supply chain management

1. Approach New customer: succeed in receiving order from major Japanese CD-ROM, DVD-ROM, DVD-RW manufacturers and played leading role in ODM/EMS project. ( oversaw Sales / PM function ) Succeed in receiving order from TEAC, MITSUMI, SONY for DVD-ROM and DVD-RW ODM business, and Pioneer and PLEXTOR for EMS business 2. Japan Channel Business: Strategy proposal for channel program. Responsible for BenQ barnd name sales in Japan market and achieved a record sales of 30k DVDRW a month 3. Product Development: Including Spec definition, Cost negotiation, ID, Package, Manual design, set up hub system…monitor whole project until MP and make it profitable

1. Calculation ODM: Maintain Japan OEM accounts of CASIO, CANON, and SHARE. VMI (vender management inventory ) , materials delivery, logistic , quality trouble shooting, Factory on-side support 2. Wireless phone ODM: Responsible for Panasonic wireless telephone OEM projects. Communicated with Panasonic Japan headquarters and the UK plant to plan and execute production transfer projects 3. New Project Kick-off: Define specification, create new tooling, NRE, technology transfer, consign parts arrangement and set up production lines