Peggy Ang

Driving Growth at The World’s Largest CEO Coaching & Guided Peer Advisory Organization.

·Improved acquisition performance (CVR +439% and CPA -67%) by leveraging hybrid bidding strategy ·Develop end-to-end SEM, Programmatic Display, Social Media growth strategies as Center of Excellence expert ·Drive demand for net new subscriptions and customer acquisition growth ·Media budget management & maximizing ROI ·Lead A/B tests as an ongoing effort to optimize campaigns ·Manage agency partners and vendors to ensure campaign goals and service requirements are met ·Enhanced digital marketing team’s operational efficiencies by designing and implementing Monday.com project management tool

·Oversight of all Paid Media channels globally – 20+ countries across NA, EMEA, & APAC ·Responsible for 8-figure global advertising spend annually across SEM & PPC, Shopping, Paid Social, and Programmatic Display channels ·Developed roadmap to drive new customer acquisition growth ·Maximized ROI & contribution margin performance across channels and campaigns •Transitioned agency partnership to in-house team

Solely manage paid digital advertising initiatives for all nine of the bank’s brands. With a combination of launching additional campaign initiatives and improving tracking, I was able to capture a lift in traffic by +875%, Leads by +2697%, and lower CPL by -73%, YoY. Responsibilities include: •Manage, execute, and optimize the following channels: PPC/Search, Display, Retargeting, Banking Rate Tables •Identify opportunities to increase brand awareness such as targeting competitor pain points •Create and implement Paid Strategy Plan for entire fiscal year •Create infrastructure from the ground up for Paid area, including best practices, optimization calendars, QA checklists, etc. •Manage monthly budgets and rollovers •Build campaign performance dashboards using Domo •Provide performance forecasts and estimates for upcoming campaigns •Onboard Campaign Management/Bidding Platform •Improve conversion tracking using Thank You pages, and collaborating with Web Analyst to identify areas in landing pages where tracking URL does not persist •Handle vendor management and invoices •Conduct weekly performance insight meetings with opportunities and recommendations for internal stakeholders

•Managed accounts with over $1 million monthly budget •SEM experience in B2B and Lead Gen programs •Daily monitoring and optimization of campaigns •Launched and developed prospecting campaigns •Managed PPC, GDN, Remarketing, Gmail Sponsored Ads, and RLSA campaigns •Keyword research and expansion exercises conducted for new opportunities •Prepared and presented QBRs for stakeholders •Conducted ad copy A/B Testing •Provided performance insights and recommendations for clients •Prepared weekly and monthly performance reporting •Worked with pixel implementation and conversion tracking •Helped build out URL parameters for analytics tracking •Conducted full account audit and campaign restructure Platforms Used: Google AdWords, Bing Ads, Google Analytics, Kenshoo, DoubleClick, Marin, Facebook Ads Manager

•Strategize growth of affiliate programs •Optimize conversion rate of affiliate performance •Build Merchant/Publisher relationships •A/B Testing •Prepare and analyze WoW, MoM, and YoY data for clients •Newsletter copywriting •Create text link copy •Email Marketing list hygiene management and email reporting •Email QA, open rate and click activity analysis •Light HTML editing for emails and newsletters •Develop understanding of AdWords paid search marketing •Assist in keyword research for SEO and build-outs for SEM •Develop understanding of third party tools Client List includes: Oakley Oakley Vault Ray-Ban FIDM TVG Ustream Intego Experience with the following platforms: Exact Target Silverpop Salesforce Commission Junction Linkconnector Coremetrics Piston, formerly MEA Digital, is located in San Diego, New York, and Chicago. We create successful communications between brands and customers based on a deeper understanding of commerce, culture, and technology. By connecting these three concepts, we build and track brand relationships that span all media, all channels, and all marketing capabilities.

• Project Lead in Social Influencer Project • Identify and create substantial list of prominent social media influencers/blogs in various industries • Blogger Outreach • Link Building • Create Social Media Content Calendar

The Compliance Analyst is involved in the state, federal and provincial reporting requirements for the firm and its affiliated companies. * Secure and maintain the registrations of the firm and its personnel, including generating and completing forms for filing with the appropriate regulatory bodies, maintaining registration files and current data on firm personnel, assisting registered individuals in complying with continuing education requirements, and assisting firm personnel through the registration process * Collaborate with Business Intelligence team to develop and maintain Compliance UI platform *Collaborate with Database Engineers and Quality Assurance team to build, test, and compare upgraded reports * Social media monitoring * Create and maintain procedures on ongoing firm and SEC rules and regulations changes * Preparation and distribution of Form ADV Part 1, Part 2A, Part 2B, Form 13F, Schedule 13G or 13D, Form 13H, UK FSA and other foreign shareholder disclosure requirements * Oversee completion of investor relations requests * Manage the process of monitoring The Panel on Takeovers and Mergers (“The Takeover Panel”) and prepare required disclosures * Accountable for changes in U.S. and foreign shareholding, filing thresholds crossed, and other shareholding disclosure tasks that arise * Research corporate actions and outstanding shares for hundreds of issuers * Correspond with outside counsel on foreign reporting requirements * Develop strong understanding of foreign country reporting requirements * Develop strong understanding of SEC and FINRA rules & regulations * Research and communicate with firm personnel regarding updated compliance matters

• Conducted weekly Mutual Fund and Variable Annuity Switch Report • Analyzed switch reports for legitimate switches under NASD regulations • Requested switch documents from advisors for internal surveillance • Determined the suitability of product purchases and liquidations based on the client’s best interest • Corresponded with advisors to follow up on pending documents • Strengthened team organization by creating and maintaining database and spreadsheets • Effectively researched and collected data for 529 College Savings Plans • Identified potential issues that require escalation to management