Peeya Thacker
Product Owner 2 @ COUNTRY Financial®
About
Ever since I was a kid, I’ve loved bringing structure to chaos - whether it’s organizing my day into a to-do list or mapping out family trips in Excel. That blend of structure and imagination has stayed with me ever since. 👩🏻💻 Today, I’m a Product Owner at COUNTRY Financial, where I turn data into direction - building tools, optimizing workflows, and translating business goals into measurable outcomes. 📌 I translate business and user needs into actionable product requirements, working closely with developers, testers, and analysts to prioritize features, validate functionality, and deliver reliable, data-backed solutions. 🎓 I recently earned my Master’s in Information Management from the University of Illinois Urbana-Champaign, where I explored how data, strategy, and design come together to create impact. 🩷 When I’m not writing user stories, you’ll find me exploring new cities, trying coffee shops, capturing aesthetics, or reading something on growth and mindset.
United States
Chicago
Insurance
Marketing Strategy, UX Research, Customer Segmentation Strategy, Product Management, Agile Methodologies, Stakeholder Management, Rally, Product Strategy, Data-driven Decision Making, Cross-functional Collaborations, PostgreSQL, Microsoft Azure, Predictive Modeling, Large Language Models (LLM), Social Media Management, Youth Mentoring, Team Leadership, Salesforce Lightning, PySpark, Data Engineering
Experience

Product Owner 2
Bloomington, Illinois, United States
- Supported COUNTRY’s largest 2025 commercial agricultural line product release — a key milestone in the company’s modernization initiative. - Collaborated with cross-functional teams across engineering, analytics, and marketing to align business goals with data-driven product decisions. - Defined product features and user stories, optimized workflows, and improved the user experience for 1,000+ insurance representatives. - Partnered in sprint planning and backlog refinement to ensure timely delivery of high-impact enhancements.

Data Scientist
Champaign, Illinois, United States
DEA ART: Transformed operational analytics for 750+ Zena jobs by implementing data ingestion and curation processes in the production data lake, enhancing job performance tracking through data-driven tools for runtime and failure analysis, and improving job status notifications and dependency management with integrated data models, leading to optimized scheduling, better orchestration, and increased operational efficiency. Applied Analytics: Evaluated the pros and cons of various Large Language Models (LLMs) using 500 pages of data, conducted in-depth research to identify discrepancies, and implemented LangChain and Llama Index to enhance search accuracy, with plans to resolve issues and improve document processing strategies like chunking. Future of Auto POC: Developed a predictive model using Generalized Linear Models (GLM) and Gradient Boosting Machines (GBM) to forecast claim counts based on 47 features from historical policyholder data, optimizing accuracy through advanced feature engineering and machine learning techniques to enhance pricing models and risk assessments.

Technical Project Manager
Champaign, Illinois, United States
CDP: Led a comprehensive analysis of Customer Data Platforms (CDPs) by overseeing a team of 4 interns to compare Master Data Management (MDM) systems, CDPs, and Customer Relationship Management (CRM) tools, managing the design and implementation of integration solutions with IT and key stakeholders, and executing the strategic plan for Salesforce Data Cloud through detailed data strategy guidance and Proof of Concepts (POCs) to ensure successful CDP integration for the company’s critical 2025 initiative. Navigator: Oversee the comparison of Dynatrace smoke test scripts across two different environments to identify missing components and determine overall test coverage, collaborate with development teams to track down failures, and work closely with external teams to resolve issues, successfully managing 41 test scripts to enhance the quality and reliability of production deployments through effective ticketing and follow-up processes. Applied Analytics: Analyzed 15K customer support call transcripts using NLP techniques like topic modeling and named entity recognition (NER) to categorize calls into distinct buckets. Leveraged OpenAI for automated categorization, optimizing call categories to improve customer experience and enhance operational efficiency in support processes.

Graduate Student Ambassador
Champaign, Illinois, United States
- Assist with graduate iSchool recruitment efforts by supporting info sessions, webinars, social media activities, and special events, helping to attract and engage prospective students. - Manage communications through the Unibuddy widget, ensuring inquiries are responded to within one business day, and providing timely, personalized responses to candidates interested in speaking with a current student. - Plan and execute recruitment initiatives under the guidance of iSchool staff, contributing to the development and implementation of strategies to enhance the graduate program's visibility and appeal.

Data Consultant
Champaign, Illinois, United States
- Enhanced inventory turnover by 23% with a demand forecasting solution for a Japan-based food export/import company. - Integrated 12 external supply chain factors (CPI, GDP, exchange rates, etc.) to boost forecast accuracy. - Utilized 5 ML models (SARIMA, XGBoost, Random Forest, LSTM) to optimize inventory management.

Growth Group Facilitator (TA)
Champaign, Illinois, United States
- Facilitate Growth Group sessions for Business 401, a senior-level, mostly online course focused on student-centered learning, guiding small groups of 10-20 students in discussions, skill assessments, and professional development activities. - Manage grading and attendance tracking for Growth Group participants, ensuring timely communication with students about their performance, progress, and any absences. - Coordinate with the instructional team by attending weekly meetings, helping to organize online and in-person course events, and providing bi-weekly progress summaries to professors. - Develop and maintain course materials by creating discussion guides, tracking student engagement in Canvas, and sending weekly reminders and updates to students to support their learning journey.

Barista
Champaign, Illinois, United States
- Provided exceptional customer service by preparing and serving high-quality beverages and food items in a fast-paced environment, ensuring customer satisfaction. - Maintained a clean and organized workspace, accurately took orders, handled transactions efficiently, and collaborated with colleagues to contribute to a positive team atmosphere while adhering to Starbucks' standards and policies.

Research Assistant
Champaign, Illinois, United States
- Applied NLP, ML, and psycholinguistics to analyse diverse user-generated health content, extracting insights for a holistic understanding of health conditions. - Contributed to bridging health behaviour theories with informatics research by reviewing literature and developing a systematic approach. - Conducted data analysis, focusing on extraction, preparation, formatting, and annotations of social media data, ensuring improved relevance and integration with clinical data for comprehensive health insights.

Grading Assistant
Champaign, Illinois, United States
Information Science 202: Social Aspects of Technology - Assisted in grading assignments and providing constructive feedback to undergraduate students enrolled in the course. - Supported course instructors in evaluating student performance and ensuring adherence to grading rubrics and academic standards within the Information Science curriculum.

Project Manager
Champaign, Illinois, United States
- Led a transformative project focused on revolutionizing healthcare through AI-based motion detection technology. - Analyzed the competitive landscape, including competitors, emerging technologies, investment trends, and various service models, to understand the current market dynamics. - Conducted in-depth UX research to explore user preferences, behaviors, and target segments, informing strategic decision-making and product development. - Identified potential markets, assessing whether B2C or B2B models would be more suitable and determining the target population for maximum impact. - Developed entry or pivot strategies based on market analysis, user research, and identified opportunities, ensuring alignment with the company's goals and objectives for market penetration and growth.

Course Assistant
Champaign, Illinois, United States
Business 101: Professional Responsibility and Business MBA 545: Marketing In New Digital World MBA 551: Strategic Innovation - Facilitating ad hoc grading tasks: confirming and assigning grades to students. - Responsible for timely and professional communication of student grades, performance and absences.

Machine Learning Intern
Mumbai, Maharashtra, India
- Developed an application for schools to automate the process of making examination questionnaires and a self- correcting mechanism. - Implemented data collection, preparation, data extraction from various formats, aggregating the data, analysis of different forms of data, and performing text analysis. - Utilized various pre-processing techniques, machine learning algorithms, and NLP techniques such as tokenization and bag of words model.
Education

Information Management
Fall 2023: IS507: Data, Stats and Information Systems IS504: Sociotechnical Information Systems IS525: Data Warehousing and Business Intelligence Spring 2024: IS597: Programming and Quality Analytics IS515: Information Modeling IS534: Information Consulting Fall 2024: IS497: Database Admin and Scaling IS514: Applied Business Research IS457: Data Storytelling Spring 2025: IS497: Marketing Analytics

Data Science
Relevant Courses: -Mathematics for Data Science -Statistics for Data Science -Machine Learning Foundations -Machine Learning Techniques -Machine Learning Practice -Business Data Management -Business Analytics -Tools in Data Science
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