Peeraporn Pong-or

- Led the launch of Asobu Thailand and established the brand positioning in the Thai market as a premium, lifestyle-driven drinkware brand. - Developed local go-to-market strategies by adapting global brand direction to fit Thai consumer behavior, trends, and retail opportunities. - Built and managed integrated marketing campaigns across online and offline channels, including social media, influencer marketing, TikTok, e-commerce, and in-store activations. - Managed channel strategy across retail, e-commerce, TikTok Shop, Shopee and Lazada to drive both awareness and sales. - Led campaign planning and execution for product launches, seasonal campaigns, gifting moments, and major sales events. - Managed content direction, creative development, and storytelling to build emotional connection and make Asobu stand out in a competitive market - Achieved TikTok Top 2 Best-Selling Lifestyle Brand in Thailand in 2025, establishing Asobu as one of the fastest-growing lifestyle drinkware brands in the market.

- Led website optimization initiatives, improving UX/UI and customer journey through hands-on front-end coding and structure refinement - Planned and executed promotion strategies and WOW campaigns to drive website traffic and conversion - Collaborated with external brands and partners to expand target audiences and increase brand exposure - Conducted sales and performance analysis to support campaign evaluation and decision-making - Set up and managed promotional mechanics across digital channels - Developed and coordinated marketing artwork to ensure alignment with campaign objectives and brand guidelines

Exchange Student in Texas, USA