Pedro Yanez

Lead Global Aftermarket Sales, Aftermarket Marketing Communications, Original Equipment Supplier (OES) channel-related activities and Service Center Network Management.

Global leader for end-to-end product management, business strategy, marketing and digital functions, including market modeling, forecasting, segmentation, and pricing for Garrett’s Aftermarket business. Responsible to shape and execute the Aftermarket business strategy and plans, achieving revenue and profit targets.

Lead Commercial teams for ZEISS Meditec and Industrial Quality & Research businesses in Austria, Switzerland & SEE to drive strategic Sales & Marketing approaches. Define strategy & global implementation plan to transform all ZEISS B2B multichannel operations into Omnichannel ecosystems. Leading team of 15 direct, plus 8 indirect reports. KEY ACHIEVEMENTS: - New strategic Sales approach which led to 15% increase for Ophthalmology devices in CH. - New application-driven approach which led to first X-Ray devices sales in CH. - New customer-insight approach improved ROI effectiveness of local Marketing activities. - De-buzzed Omnichannel topic across ZEISS, establishing vision, principles and concepts. - Developed blueprint of commercial & tech stack interventions required to set up an Omnichannel ecosystem, including customer journey frameworks, use cases and KPIs. - Designed & implemented first Omnichannel use case pilots for Italy & China markets.

Marketing Leader for the Industrial Quality Solutions Division - $1Bn in sales, 53 countries. Responsible for Strategic Marketing, Digital, Omnichannel & Communication for the global ZEISS IQS business (13 business units, including Hardware, Software & Services). End-to-end coordination for innovation design. Leader of direct team of 40, plus 40 indirect reports. Key Achievements: - Propelled ZEISS IQS to successfully adjust to the ‘New Normal’ environment during the global pandemic by reinventing the way to communicate with customers through a new digitally-led innovation program. Result was +21% overall leads in 2020 vs. 2019. www.zeiss.com/metrology/campaigns/innovation-rocks.html - Led organizational & digital transformation for Marketing in ZEISS, turning it into a big competitive advantage, by awakening the entire ‘sleeping giant’ Industrial Quality sector, and helping to increase ZEISS IQS revenue by 19% in 2019, through: i. Elevating the role of Marketing into a highly-effective lead-generation engine. ii. Designing & implementing a new ‘digital-first’ strategy based on data & analytics. iii. New marketing approach: insight-driven, storytelling & provocative communication. iv. Implementing new ‘fit-for-use’ culture to include local inputs in global plans. v. Enabling new pockets of revenue with a value of +50m EUR through 2020, with new marketing & communication programs for NEV, Aerospace and Medical QA Solutions. https://www.zeiss.com/metrology/solutions/emobilitysolutions.html - Transformed a task-driven organization into a motivated results-driven team, even during pandemic times, where dynamics changed into a remote-working environment, by: i. Establishing a new culture of empowerment, inclusion and collaboration. ii. Injecting positive energy & team-spirit, to break silo approach with x-functional team. iii. Creating a new marketing capabilities program to build know-how & competences.

Marketing Consultant acting as Interim Global Head of Marketing, Digital and Communications for the Industrial Quality Solutions Division of Carl ZEISS - $1Bn in sales, 53 countries. - Global responsible for Strategic Marketing, for the complete Digital ecosystem, UX/UI, Trade Shows, Events, Brand Building, Product Marketing, PR and Communications for 13 Business Units in the Carl ZEISS IQS Division, as well as for end-to-end coordination for innovation design. - Drive company culture change into a much more Marketing-driven approach. - Founder and manager of the ZEISS IQS Marketing Training Program. - Leading Global Team of 40 direct reports.

Together with a long-term friend, we turned our love for wine into a brand new Company to make wine more accessible for those who share our passion. Key Achievements: - Designed company name, logo, purpose, beliefs & selling line. - Co-defined scope of services for the new company - Set up and actively manages Digital landscape, including Website, Instagram, Facebook and Twitter. Made Instagram the top channel priority, and has built 700+ fan base so far. - Kicked off commercial activity in February 2017 with organized wine tastings

Global Leader for Wella Prof. Value Portfolio (Londa, Kadus & Clairol brands) – $80mi in sales. P&L owner of the global value portfolio in 50+ countries sold through direct affiliates and distributor markets. Responsible for brand, digital and go-to-market strategies, and for end-to-end innovation design. Leader of X-Functional team of 20, including 3 direct reports. Key Achievements: - Developed & implemented a new portfolio strategy that returned the P&L to breakeven in 2016 (from a -10% profit in 2015), and which accelerated growth in 2017 with +12% revenue & +4% profit, turning the Value portfolio into the fastest-growing Wella cluster. - Turned a stagnant organization into an energized high-performing team by reshaping cross-functional dynamics and collaboration models across R&D, Marketing and Sales. - Led the portfolio & brand turnaround back to growth and profit by: i. Redefining the innovation design process, with a fit-for-use approach in collaboration with key markets, focus on fixing the fundamentals and accelerating the overall pace. ii. Designing and implementing a full brand and visual identity restage. iv. Establishing a new digital ecosystem, with the launch of all Social Media platforms. - Led full design of the NA brand expansion, which become 10% of the total global sales. - Led seamless and successful transition of value brands during complex Coty merger.

Global Leader for Wella Prof. Value Portfolio (Londa, Kadus & Clairol brands) – $80mi in sales. P&L owner of the global value portfolio in 50+ countries sold through direct affiliates and distributor markets. Responsible for brand, digital and go-to-market strategies, and for end-to-end innovation design. Leader of X-Functional team of 20, including 3 direct reports. Key Achievements: - Developed & implemented a new portfolio strategy that returned the P&L to breakeven in 2016 (from a -10% profit in 2015), and which accelerated growth in 2017 with +12% revenue & +4% profit, turning the Value portfolio into the fastest-growing Wella cluster. - Turned a stagnant organization into an energized high-performing team by reshaping cross-functional dynamics and collaboration models across R&D, Marketing and Sales. - Led the portfolio & brand turnaround back to growth and profit by: i. Redefining the innovation design process, with a fit-for-use approach in collaboration with key markets, focus on fixing the fundamentals and accelerating the overall pace. ii. Designing and implementing a full brand and visual identity restage. iv. Establishing a new digital ecosystem, with the launch of all Social Media platforms. - Led full design of the NA brand expansion, which become 10% of the total global sales. - Led seamless and successful transition of value brands during complex Coty merger.

Leader for End-to-End Dish Care Innovation Design in EMEA & Commercial Leader for the Western Europe business. Full P&L responsibilities ($550 million in sales), and go-to-market strategies (distribution, pricing, promotions). Leader of X-Functional team of 10, including 3 direct reports. KEY ACHIEVEMENTS: - From 2012 to 2014, brought the Dish business to a record 7% sales & and record share growth, ahead of all competitors, in WE with a record +75% profit growth in 2014. - Developed a winning business model across the region, driving focus on premium tiers. - Reestablished the Fairy brand on the shelf via brand block, and by driving promo strategies based on critical price points. - Turned WE ADW back into growth in ‘14 (+8%) by introducing a superior product and by featuring a side-by-side product superiority 360-degree campaign vs. key competitors. - Successfully managed difficult people-management issues

Leader for Innovation Design for Dish Care Megabrand in Western Europe ($550 million in sales), and DACH White space Expansion Key Achievements: - Designed, qualified & launched first-ever Megabrand Dish Care Innovation (one single campaign for HDW + ADW businesses), including packaging, 2 TV commercials, in-store materials, Digital Plan and full commercial plan. This campaign enabled $15 million in media efficiencies (-35%) for Dish Care in WE, drove a 25% increase for the premiums mix, resulting in 3% profit increase for the region. - Designed, qualified & launched full product, marketing & commercial plans for the Fairy Hand-Dish expansion in Germany, Austria and Switzerland, including formulas, pack design, 2 TV commercials, in-store materials, pricing strategy and claims. As result, Fairy reached +10% value share objectives and Best-in-test STIWA product award within 2 years of launch. - Developed WHO/WHAT/HOW synergies analysis to simplify brand management across all Household Care categories, which was approved by P&G’s Vice-Chairman D. Panayotopoulos. This recommendation identified opportunities to increase sales in 7% for total Household Care categories.

Commercial Leader for Automatic Dish-Washing business for Iberia ($25 million in sales), and innovation design leader for Automatic Dish-Washing in Western Europe ($150 million in sales). Key Achievements: - Led growth of Auto-Dishwashing Iberian business in 50% (sales & value shares) over 20-month period (ahead of all competitors), in the middle of 08/09 economic crisis, by developing acceleration & strengthening commercial plans, including pricing, sales fundamentals, media support interventions, trial plans and defense plans against Reckitt Benckiser, and by designing tailor-made innovation and Heritage campaigns for this region. - Designed, qualified & launched the Fairy Platinum Auto-Dish proposition, including full product plan, packaging, 3 TV commercials and full commercial plan. Fairy Platinum quickly became the jewel of the auto-dish portfolio, and reignited growth of value (+10%) and profit (+6%) of Fairy ADW in WE. - Designed Heritage Plan for Auto-Dish business in WE, including 360° campaign and TV commercial, leading into record share-growth for Auto-Dish business in this region. - Designed the first-ever Digital training program for Household Care.

Led Sourcing Strategy for Flexible Packaging (barrier films) Business for Snacks, Pet Care, Fem Care, Health Care, Beauty Care and Pharma for total EMEA region ($70 million total expenditure). Direct Manager for 1 Business Assistant. Key Achievements: - Delivered structural savings of over 10% ($7.5MM), despite commodities increasing 20% in a period of 2 years. - Changed rules of the game for the industry in Europe, by developing & introducing the first low-cost high-quality supplier from Asia, driving incumbent European suppliers to optimize their costs to be able to compete. - Achieved 10% cost reduction for the Pringles can packaging, by leading 3-way negotiations between commercial parties in a cartel-type situation, and influencing can manufacturer to change their supply base to lower-cost quality players. - Delivered 20% cost savings for the Global Snacks business by leading Global Inquiry. - Led the integration of Gillette Flex-Pack business, optimizing the supply base and achieving 10% cost savings in the process. - Developed & coached new hire into achieving quick promotion ahead of the curve.

Led Sourcing Strategy for Corrugated Packaging for all P&G categories in Mexico ($40 million total expenditure), and coached team to manage sourcing in the rest of Latin America, including direct manager for 2 business assistants. Key Achievements: - Delivered structural savings of 11% ($4.4MM) despite raw materials increasing in 15% over a 12-months period, by introducing new suppliers and negotiating longer term contracts. - Led the development & implementation of a new Sourcing Strategy for Total Latin America (8 countries & $50 million expenditure) that enabled breaking the Cartel in Mexico and set the stage with identified opportunities to deliver 5% year-on-year cost savings for the total Latin American business over the next 4 years; - Identified & qualified 2 new suppliers (Corrupack & Globalpack) to break the cartel in México and reignite a competitive market situation; - Successfully managed difficult case with direct report.

Led Sourcing Strategy for Corrugated Packaging for all P&G categories in all countries in South America ($10 million total expenditure split between Brazil, Argentina, Chile, Peru, Colombia & Venezuela). Key achievements: - Delivered structural savings of 9% despite raw materials increasing in 18% over a period of 16 months; - Strengthened P&G's supply base and reignited healthy competitive situation in the biggest markets, by (i) identifying and developing surging suppliers to break the existing cartels in Brazil & Argentina, and (ii) negotiating win-win long term contracts with incumbent suppliers in Venezuela, Colombia, Perú and Chile, with commitments on annual cost-optimization programs. - Managed relationships with all incumbent suppliers across the Region.

Provided assistance on all processes in the Dynamic Vehicle Testing Cabin. Led analysis to optimize testing processes and developed recommendation to modify cabin enabling testing process for all pick up trucks that didn't use to fit in the cabin.

Graduated with Honors in Mechanical Engineering. Extra-curricular activities: Became President of the University Baseball League, and designed new framework and format for the League, bringing it on Digital platforms for the first time. As result, the League increased from 6 to 18 teams in 4 years.