Pedro Rosati

Ejecutivo de marketing con responsabilidad sobre estrategias y acciones en más de 20 países, en las categorías de productos nutricionales y línea de belleza. Lidero las áreas clave de desarrollo de productos, inteligencia de mercado, comunicación digital y offline, estrategia de capacitación, trade marketing, eventos y patrocinios. Mi rol se centra en la planificación estratégica, implementación de campañas integradas y fortalecimiento de la presencia de marca en mercados globales.

Dirigir o departamento de marketing da linha de cosméticos do grupo Seytú e Kenya Vergara. Implementar plano estratégico da marca assim como organizar o setor em suas atividades de execução e operacionais. Gerir o departamento em seus diferentes setores e entregas: - Lançamentos e inovação - Gestão de portfólio, atividade e inteligência de mercado - Trade Marketing e omnichannel - Comunicação e marca - Capacitação e conteúdo

Consultoria de marketing de venda direta e multinível para empresas de setores diversos interessadas em iniciar, atuar ou aperfeiçoar suas atividades no canal de venda direta. Produtos e serviços oferecidos: - Elaboração de portfólio. - Proposta de plano de compensação e modelo de negócio. - Oferta de sistemas de suporte, CRM e multinível. - Sistemas de pagamentos, faturação e comissionamento dos distribuidores. - Plataforma de treinamento e capacitação. - Organização de eventos de recrutamento e motivacionais. - Criação, gestão e moderação dos canais de comunicação e redes sociais. - Desenho e estruturação da experiência do usuário e do consumidor - Proposta de canais de vendas (web, call center, flagships, centros de distribuição)

Gestão do departamento comercial, canais de vendas e marketing. Gerir e coordenar os departamentos de lojas; centros de distribuição; inventario e distribuição; call center e CRM, treinamento e capacitação; eventos, marketing de produto e pipeline; inteligência de mercado; comunicação omnichannel.

Main responsibilities: :: Implement global brand strategy into Latin America countries. :: Ensure the product development cicle :: Evaluate the needs of LATAM Countries. :: Control launch flow. :: Analyse marketing KPI's :: Manage the luxury make up Brand. I have worked in a lot of projects there, but the main important ones are: 1 the Anew/Renew Reversalist a new line to take care of anti-aging for woman between 35-45 years old. 2 the Seruns strategy as a booster for the anti aging process. it brough a lot of incremental sales, increase the average price and improved the brand image about techlonolgy. 3 creating and developong a new global brand AVON CARE and introducing in the main region (EUR-US-ASIA-LATAM), 4 Redesigning the Clearskin brand (antiacne leader in the segment) and Solutions.

Boticário Group - Eudora Huge Brazilian company dedicated to developing products and brands in the beauty and fashion market. Its annual turnover is around U.S. $ 4.6 billion and its businesses employ about 3,300 people. Eudora – launched in February 2011 - is the new business unit of the group and sells beauty products in multi-channel structure (direct selling, flagship stores and social commerce). Post: Marketing - Make Up Senior Analyst (feb/2010 - actual) Main responsibilities: :: Build strategic brand plan :: Define brand position, price position and make up portfolio. :: Product development: marketing text, package design, formulations and etc. :: Revenue and profit performance control and analysis :: Control and direct marketing budget. :: Interface with suppliers: designers, communication, retail, brochure printers and finish good suppliers. :: Marketing actions and activations to enhance Sales. :: Intern relations: Trade marketing, public relationship, commercial development. :: Market and Trendy data evaluation: Kantar Painel, Abihpec, U&N, Euromonitor, Carlin, Nelly Rody, WGSN, Alice Ferraz, Cosmoprof, Acupol.

Global cosmetics company with presence in over 100 countries. Leader in Latin America and the world's leading model of marketing products through direct sales. Revenue close to US$ 11 billion and 6,5 bilhões of representatives. It is the 6th biggest cosmetic company in the world. Post: Associate Brand Manager of skin care (sept/2007 – feb/2010) Main responsibilities: ::Product development: artwork, cost, margin, pricing, etc. ::Receive and approve the Global strategy to the main needs from Latin America. ::Implement global brand strategy into the Latin America Countries. ::Control launch flow. ::Build the price position and portfolio architecture ::Participate with multifunctional team in order to achieve dates, costs and regulatory affairs for each country from LATAM. ::Analyze and follow the researches and market database. ::Deep knowledge about skin care and personal care brands. ::Periodically reports of sales performance and budget control. ::Co-participation of brand communication I have worked in a lot of projects there, but the main important ones are: 1 the Anew/Renew Reversalist a new line to take care of anti-aging for woman between 35-45 years old. 2 the Seruns strategy as a booster for the anti aging process. it brough a lot of incremental sales, increase the average price and improved the brand image about techlonolgy. 3 creating and developong a new global brand AVON CARE and introducing in the main region (EUR-US-ASIA-LATAM), 4 Redesigning the Clearskin brand (antiacne leader in the segment) and Solutions. SPECIAL PROFECTS -- FFF (fit for growth) harmonization - AVON Harmonize text between Latin America Regions in order to reduce the product development process and be able to transfer inventory from country to country. It reduces costs and complexity --PLS (product line simplification) - AVON Simplify the product line in Latin America in order to maximize the portfolio performance and eliminate the unproductive products.

Small business IT company that develops web system, websites, IT services, database and others virtual services. Even though it is a small company, Antlia has huge important client portfolio as Itau Bankline, Locaweb Database, Nestle Call Center and 5 awards for the best website creation by the Ibest Award. Main responsibilities:  Marketing and virtual sales activation.  Control and implement media flow  E-commerce control and process  Sales and Promotion support  Search, analyze and implement partnership strategy

A growing market globalization, increase in capital turnover and as a result of that, an increase in goods, as well as changes in leadership in the global economy, all work towards the intensification of competitiveness. Global expansion must be a core component of a business strategy directed to achieving a sustainable growth of business volume which in short implies a change in business culture. A necessary and key element of this strategy and this culture change is the development of individuals who, within the company, are in charge of promoting internationalization strategies catered to future needs. This master will provide updated information focused on the global overview about different cultures and their complexities. It is expected that, after this master degree, the marketing professionals are able to work with International market research departments, Specialized consulting for international strategy design, International sales management, International company branches.

PUC, different from the others universities, has 5 years of administration course due to the last year the the students are able to chose a specific area to have optional classes and create the create their thesis. In my case, i chose marketing and made my thesis on "How could a differentiated market segmentation can be a competitive advantage?"