Pedro Rios
Operations Planning Specialist @ Abril
About
Specialist in Strategic Planning, Business Intelligence, and Commercial Performance, with a career focused on data-driven decision-making and operational efficiency. Strong background in demand planning, KPI modeling, pricing, incentives, and commercial strategy, working cross-functionally across Commercial, Planning, Operations, and Technology teams. At Grupo Abril, I lead data and automation initiatives, connecting end-to-end processes to improve forecast accuracy, profitability, and decision quality. Proficient in Power BI, Power Query, SQL (BigQuery), and Python, with a focus on data governance, time-series forecasting, and analytical automation. Proven track record of reducing write-offs, optimizing inventory, and improving commercial performance, managing complex portfolios with over 6,000 SKUs. Driven by data, strategy, and impact, I’m passionate about turning analytical insights into financial results and competitive advantage.
Brazil
São Paulo
Media Production
SQL, Jornada do cliente, Transações financeiras, Escalabilidade, Comunicação, KPIS, Microsoft SQL Server, Python, Google Cloud Platform (GCP), Google BigQuery, Negociação, Habilidades analíticas, Métricas de vendas, Análise de dados estatísticos, Capacidade de organização, Estratégia, Microsoft Excel, Microsoft Office, ERP (Planejamento de recursos empresariais), Inteligência empresarial
Experience

Operations Planning Specialist
São Paulo, Brasil
•Manage national product distribution to newsstands and retail, ensuring availability, coverage, and operational efficiency. •Design and implement performance dashboards using Power Pivot and Power Query, enabling data-driven decisions across commercial operations. •Develop commercial KPIs and lead tracking routines to monitor POS efficiency, sell-out ratios, and distribution effectiveness. •Apply advanced data segmentation and clustering to support targeting strategies and volume allocation. •Conduct exploratory data analysis and time-series studies to support sales forecasting and campaign planning. •Utilize macroeconomic indicators and regional data (e.g., HDI, class, education) to model sales behavior and optimize distribution. •Collaborate with BI and operational teams to automate reporting flows, clean databases, and enhance decision-making speed. •Support financial planning through budget preparation, cost monitoring, and revenue variance analysis.

Senior Demand Planning Analyst
São Paulo, Brasil
• Direct collaboration with the sales team in defining the Sales Forecast. • Application of trend curve analysis and time series to optimize the Forecast analyses. • Full participation in the Sales and Operations Planning (S&OP) cycle, including consolidation, analysis, and presentation of results. • Periodic evaluation of obsolete inventory and weekly monitoring of stock levels, taking responsibility for defining actions to be taken with products (Raw Material and Finished Goods). • Continuous analysis of results to enhance Forecast Accuracy and reduce bias (BIAS) for the each company's units. • Introduction of product segmentation to improve operational strategies and define cost and margin-based commercial approaches.

Senior Supply Chain Analyst
São Paulo, Brasil
•Analysis, planning, and negotiation of Gift Card prints with major content companies such as Google, Apple, Sony (Playstation), Microsoft (XBOX, Minecraft, and Office), Garena, Netflix, Riot. •Responsible for distributing gift cards to over 6,000 retail locations. •Inventory management for the Digital Channel (+600 SKUs) and Physical Product Inventory (+500 SKUs). •Continuous analysis of stockouts in retail stores, including Lojas Americanas, Via Varejo, Carrefour, Grupo Pão de Açúcar, Grupo Big, and Magazine Luiza. •Creation of Operational Key Performance Indicators (KPIs) to measure quality and improve logistics processes. •Management of the Logistics Operator with a team of 20 people, assisting in decision-making and identifying areas for improvement. •Development and management of indicators with the logistics operator to track service levels.

Pleno Business Intelligence Analyst
São Paulo, Brasil
•Continuous sales analysis to identify patterns and behaviors in the Gift Card category. •Responsible for Sales Forecasting and sharing data in a clear and concise manner. •Weekly sales meetings to guide the sales team based on identified opportunities. •Creation, maintenance, and ongoing evaluation of category sales results and responsibility for sharing this information with the Brazilian team. •Responsible for major retailers such as Lojas Americanas, Via Varejo, Grupo Pão de Açúcar, Walmart, and Magazine Luiza, as well as direct interactions with content providers like Google, Apple, Sony, Netflix, Microsoft, and others. Direct support to the company's executive leadership by providing relevant and clear data to aid decision-making. •Participation in a global project related to the implementation of a new e-gift platform (B2B/B2C). •Direct involvement in projects to launch new Gift Card products in Brazil.

Commercial Planning Analyst
São Paulo, Brasil
• Creation of reports with management and inventory compliance indicators. • Support in the development of business plans for new clients by managing the platform, including product assortment evaluations, inventory analysis, and sales projections. • Interaction with the IT and operations departments of clients to resolve data exchange-related issues. • Continuous evaluation of data integrity exchanged between Luxottica's IT platform and clients participating in the Stars Program.

Commercial Assistant
•Responsible for the development and analysis of weekly management reports, spreadsheets, and charts using data exported from BI (Business Intelligence) and SAP systems. The objective is to measure sales performance by product, Key Account clients, and region to assist in decision-making for sales channels and annual targets. •Interface with the Commercial, Planning, and Factory departments, aiding in decision-making to best serve customers. •Assistance throughout the supply process for the main Boutiques in São Paulo, interfacing with the Boutique Corporate team and the Brand Corporate team.

Intern
São Paulo, Brasil
•Handling a team of 400 consultants assigned to external projects, responsible for managing expense reimbursements, travel requests, assisting with time tracking, spreadsheet control, and all administrative activities within the department. •Interfacing with travel, systems infrastructure, and telecommunications departments, assisting in computer formatting, systems (Protheus), Office, and mobile devices. •vKnowledge and support for the SharePoint project, overseeing and assisting in the creation of new sites for projects and clients. •Dealing with various high-priority demands in a dynamic and autonomous manner. •Creating and maintaining consulting performance indicators. •Pricing and resource availability for new projects.
Education

Modelagem de Dados/Armazenagem e Administração de Base de Dados
-Fundamentals: numpy, pandas, and statistics. -EDA, data cleaning, and statistical inference. -Introduction to ML: linear regression, regularization, and model validation. -Classification problems, GridSearch, Clustering. -Trees, Ensembles, and Boosting. -Time Series and Text Mining. -APIs, Pickle, Flask, and BigQuery.
Pedro Rios's Contact Information
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