Pedro Mattos
Ag. Product Manager @ Cibra
About
• Professional with over 14 years of experience in Product Management, Project Management, Research & Development and Innovation in agribusiness, working for companies in the biotechnology and retail sectors. • Agronomist with advanced English proficiency, a master’s degree in crop sciences and specializations in project management and ESG from Brazilian top-tier institutions. • Skilled in forming and leading cross-functional teams composed of Ag technical professionals, providing purpose and alignment to goals while ensuring they meet business needs. • Extensive experience with various crops, including sugarcane, soybeans, corn, sorghum, and cotton. • Expertise in managing the implementation of workflows/processes for innovation projects, R&D and ag product lifecycle management. • Proficient in project management methodologies and frameworks such as OKR, Lean, Waterfall, Scrum, and Kanban, as well as product management tools. • Competent in planning and executing the reorganization of structures and processes in operations management and support activities, fostering innovation and the adoption of new technologies. • Experience in managing compliance processes, relationships with regulatory bodies and standards related to health, safety, environment, and community engagement, particularly for agronomic operations, R&D infrastructure projects, and regulated fields involving biotechnology and agrochemicals.
Brazil
Uberlândia
Farming
Equipes multidisciplinares, Gestão, Eficiência de processo, Implementação de tecnologia, Gestão do ciclo de vida do produto, Gestão de produtos, Produção em campo, Gestão de produção, Governança corporativa, Responsabilidade social de empresas, Sustentabilidade, ESG, Desenvolvimento de pessoas, Cronogramas, Acompanhamento (follow up), Resolução de conflitos, Gestão de stakeholders, Desempenho de projetos, Atividades operacionais, Inglês
Experience

Ag. Product Manager
Uberlândia, Minas Gerais, Brasil
Manage the agronomic product portfolio, including plant nutrition and soil conditioners, with a strong focus on product marketing; Develop and execute go-to-market strategies for new products, including positioning, pricing, and lifecycle management; Coordinate with R&D, Sales, Market Intelligence, and Communications to align technical and commercial strategies; Create technical and promotional materials (brochures, presentations, training content) for sales teams and distribution partners; Conduct market analysis and competitive benchmarking to guide strategic decisions; Provide technical-commercial support in the field and represent the company at agricultural fairs and events; Deliver training sessions to commercial and technical teams, highlighting product differentiators and agronomic recommendations. Key Performance Indicators (KPIs): Market share by category and region; Sales volume and revenue growth by product line (YoY %); Gross margin per product; ROI on campaigns and promotional initiatives; Product NPS (Net Promoter Score); Number of trainings and reach of sales team education; Time-to-market for new product launches.

Market Development Manager – Agronomic Solutions
Brasil
Lead market development strategies for innovative fertilizer technologies and agronomic solutions across key crops and regions; Identify and assess new market opportunities by conducting agronomic trials, farmer engagement, and local performance validation; Support commercial teams with agronomic insights, creating technical recommendations tailored to regional needs; Collaborate with R&D, Sales, and Marketing to align product adaptation strategies to field performance and customer feedback; Develop and implement demo plot programs, field days, and technical events to promote product benefits and build credibility with growers and consultants; Act as a technical ambassador, delivering presentations and trainings for sales reps, distributors, and clients; Monitor agronomic KPIs to ensure alignment with commercial targets and long-term adoption strategies. Key Performance Indicators (KPIs): Number of field trials and demonstration plots executed per season; Product adoption rate in new target regions; Customer conversion rate from trial to repeat purchase; Technical support satisfaction score (internal and external); Engagement level in field events and grower meetings; Time-to-adoption for new technologies in pilot regions; Number of trainings and technical sessions delivered.

R&D Manager - Brazil Research Stations
São Paulo, Brazil
Mission: Manage the Research, Development and Innovation (RD&I) field operations at Nutrien's Agronomy Centers, supporting data generation and technical portfolio positioning (seeds, pesticides, fertilizers, biological, etc) as defined and agreed with R&D Technical Managers and Product Managers. Main responsibilities: - Assess, (re)define and implement a medium term concept for the RD&I Agronomy Centers. - Responsible for the management and professional development of the Research Stations' teams. - Recruit, retain, and manage researchers to contribute to organizational human capital planning. - Manage administrative routines, corporate policies, HR requirements and other corporate guidelines. - Lead the efforts for technical data generation and implementation of the agronomic trials network for all portfolio Categories (Fertilizers, Nutrients, Biologicals, Crop Protection, and Seeds). - Oversee the process of collecting, analyzing, interpreting and appropriate storage of data from all trials. - Lead the mapping, construction and implementation of standard operating procedures (SOPs). - Ensure that trials are conducted with the appropriate experimental methodology and quality. - Manage and coordinate all matters relating to the R&D Stations facilities. - Plan and manage operating (SG&A) and capital (CAPEX) budgets. - Support the technical training of the Market Development and Commercial teams. - Ensure alignment and implementation of technical strategies at country level, exploiting synergies across businesses and R&D. - Ensure compliance with safety and environmental standards by all employees and for all activities at the Research Stations.

AG R&D Project Manager
Uberlândia, Minas Gerais, Brasil
Crop Decision is an agronomic solutions and consulting company, based in Maringá PR-BRA, the main focuses are: management of Agro R&D projects, data generation and outsourcing of R&D field operations; Main responsibilities: • Definition of field operational scope, schedule, team selection and project launch; • Evaluation of field operational quality indicators; • Resource planning and organization; • Monitoring and generation of updates; • Management of good operational practices aimed at data quality; • Responsible of protocol review linked to customer policies; • Interface and relationship with growers, agronomists and researchers;

Sorghum Crop Care - R&D Coordinator
NexSteppe Seeds.
Maringá Area, Brazil
-Nexsteppe Seeds was a american company of breeding and sale of biomass and saccharine sorghum varieties. • Manage a team made up of agronomists working in research activities and field operations; • Responsible for managing research projects with sorghum seeds; • Interface with the sorghum breeding team; • Carrying out of yield competition trials between sorghum hybrids; • Environments analysis and positioning of new hybrids; Data quality management; • Quality process management in field operations to maximize biomass yield and supply; • Conducting lectures and technical training for growers, growers cooperatives and bioenergetics mills; • Coordinating technical field tours; • Management of operating expenses (OPEX) and project budgets; • Crop: Sorghum

Sugarcane Breeder
Paraná e Mato Grosso do Sul - Brasil
• Management and development of a field researchers team; • Management of new sugarcane varieties pipeline of Monsanto breeding program; • Planning and follow ups of trials from early to late stages of breeding program; • Management on and off-site sugarcane trialing. • Evaluation and indication of crossing groups (hybridization); • Evaluation and analysis of data quality entered into the company's database system; • Participation in the advancement group and new varieties positioning in Brazil; • Administration of the biosafety quality area and programmed release to the environment of GMO varieties; • Monitoring of the sugar and fiber analysis laboratory; • Interface with the technological development, market development and sales teams; • Management of operating expenses (OPEX) and research project budgets; • Participation in the implementation of new safety dialogue practices and safe driving with the technical team, reducing the rates of accidents at work at the research station;

Research Assistant
Paranavaí Area, Brazil
• Co-administration of the university research station (BRA - Parana); • Interface with the university postgraduate department (master's and doctorate) in crop production; • Responsible for field evaluations; • Management of field operations such as: soil preparation, weed, pest and diseases control; • Responsible for inventory and purchase order of inputs;
Education
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