Pedro Costa

Strategic leadership of the Sports Marketing function for the Football category in Brazil, with a focus on clubs, athletes, and new business development. Responsible for managing and expanding the portfolio of sponsored clubs, including: • Negotiation and management of contracts with Corinthians, Atlético Mineiro, and Vasco • Identification of new club opportunities and active participation in strategic negotiations • P&L ownership and strategic definition for new partners Acting as PMO in the implementation of Nike’s first football club sponsorship model in Brazil after 20 years, including: • Contract negotiation for the new model with manufacturing partners • Validation of costs and operational timelines for go-live • Definition of product assortment • Tracking product arrivals and defining go-to-market launch plans Management of relationships with Nike-sponsored athletes (Brazil and LATAM), with a portfolio of 50+ athletes and 3 sponsored clubs, including: • Strategic relationship management and activation planning • Interface with clubs for delivery of promotional materials (match kits, training gear, and campaign assets) • Creation of commercial opportunities and initiatives to grow club brand equity in Brazil • Integrated management of initiatives with multichannel impact Involvement in product development and activations, including: • Support in the creation and launch of licensed product lines for clubs, in partnership with Centauro Participation in the planning and execution of key brand moments, including the 2026 FIFA World Cup and official kit launches.

Direct report to the Wholesale Director, responsible for the commercial strategy of the Football category in Brazil. Leadership of an operation with over 110 stores/franchises and annual revenue exceeding R$350 million, with a focus on sustainable growth, profitability, and category expansion. Key responsibilities: • Define and execute the commercial strategy for the Football category in the Brazilian market • Manage performance of the football club franchise network, with direct ownership of sell-in (bookings) and strategic oversight of sell-out • Lead negotiations with franchise partners to optimize inventory, increase turnover, and maximize revenue • Drive strategic decision-making for franchises and partners, including:  • Demand planning and definition of buying windows aligned with the Nike calendar  • Establishment of payment terms and customized commercial conditions per franchisee • Manage wholesale P&L for the Football category • Oversee commercial management and servicing of all Brazilian League Serie A and B clubs for equipment supply • Lead strategic projects, including commercial, logistics, purchasing, and distribution planning for the 2026 FIFA World Cup

Responsible for leading strategic deals for Grupo SBF and for building and structuring a new business unit (SBF Ventures) to consolidate and manage acquired and partner companies, including NWB, FitDance, X3M, and OneFan. Key responsibilities: • Lead strategic reviews across all Ventures, defining business direction in light of evolving relationship marketing and new business models • Establish and manage OKR governance, including annual target setting, budget ownership, and long-term strategic planning across all Ventures companies • Provide FP&A support for SBF Ventures, ensuring financial visibility and performance tracking • Develop and lead new products and initiatives for Grupo SBF, including Centauro Desbrava and sponsorships through incentivized funds • Drive strategic initiatives to accelerate Fisia’s football category growth in Brazil

Responsible for leading a R$60M strategic deal between Grupo SBF and NWB, defining the integration strategy (“true north”) and execution methodology. Key responsibilities: • Lead post-deal forecasting for Nike do Brasil and NWB integration within Grupo SBF • Define and implement success KPIs for integration, leading a cross-functional team to achieve targets • Partner with 10+ business areas to capture synergies, drive efficiency gains, and ensure cultural and back-office integration • Lead communication with senior stakeholders, ensuring alignment and visibility on SAP migration for Nike do Brasil • Manage TSA exit costs and timeline in partnership with Nike Inc. • Contribute to strategic projects across other companies, focused on growth and value creation

Responsible for leading a R$1B strategic deal between Grupo SBF and Nike do Brasil, reporting directly to the PMI Director. Key responsibilities: • Maintain alignment with senior (C-level) stakeholders, ensuring visibility, engagement, and progress against key deliverables • Lead a cross-functional team responsible for Day 1 planning, including technology transition roadmap and cultural integration between Nike and Grupo SBF • Drive business development and integration planning for Day 100, designing solutions for both organizations and capturing synergies • Coordinate integration efforts across multiple functions to ensure a seamless transition and long-term value creation

PMO for Centauro’s retail expansion following its IPO in April 2019, supporting the acceleration of the new store concept (G5), initially launched in 2018. Key responsibilities: • Lead the expansion and retrofit program, delivering 20+ store openings and reopenings within a six-month period • Drive operational improvements from a prior trainee project, achieving a 5% reduction in store reopening time and an 8% reduction in store demobilization time prior to construction • Manage CapEx and OpEx budgets for expansion and renovation projects • Coordinate cross-functional teams, including Technology, HR, Engineering, Architecture, Legal, Logistics, and Loss Prevention, ensuring alignment and execution excellence

Store Manager responsible for the Rio Sul Mall operation, one of the top 10 revenue-generating stores in the state of Rio de Janeiro, leading a team of 25+ employees, including three operational supervisors. Key responsibilities: • Leverage data analytics to drive revenue growth and improve key performance indicators, including NPS • Lead an NPS improvement project across 15 regional stores, achieving a +1.4 point increase in average score • Manage complex stakeholder relationships, including internal teams and external partners, strengthening cross-functional collaboration • Partner with multiple areas such as Planning, Marketing, Finance, and Store Design to ensure operational excellence • Consistently deliver on performance targets, achieving goals in 5 out of 6 months

Responsible for market share analysis at Centauro’s West Plaza Mall store, the brand’s first MegaStore. Key responsibilities: • Conduct market share analysis to support strategic decision-making and category performance • Develop and implement a more accurate visual merchandising strategy, driving a 3% increase in share in selected categories • Complete professional training programs with Falconi, focused on leadership, agile methodologies, and communication • Lead trainee project during the launch of Centauro’s new store concept (2018), mapping and defining the post-construction store rebuild strategy • Drive process standardization initiatives, resulting in a 15% efficiency gain in store reopening execution

During the studies i was able to understand how sports oganization deal with their conflicts, how they structure their areas and the new model of governace by clubs.