Pedro Macedo

- Serve as a front-line representative of the University of South Carolina’s Leadership and Service Center. - Treat students, parents, and faculty as customers; solving their concerns and ensuring the best ‘customer’ experience possible. - Act as a liaison between the university and its student organizations (700+), through events, fairs, portals, among others. - Manage front desk daily assessments, communicating by responding to emails, phone calls and in-person inquiries from students, parents, and USC staff.

- Developed effective messaging within an automated customer and partner service flow, improving agility and efficiency in processes. Once the customer or partner got in contact with our department, the system had already captured his specific interests/concerns, making the department aware and ready to address them. - Contributed to heat map creation and regional pricing strategies within developments, factoring in demand, local growth, and appreciation potential. - Visited and analyzed sites for new projects and developments, specifically assessing the city’s premium culture and demand for our product. - Engaged in strategic pre-launch and broker recognition meetings, helping align expectations and strengthen market strategies. - Validated spreadsheets and requirements for registering real estate agencies and brokers in our operational CRM, while conducting legal analyses of corporate contracts.

Overall experience: - Gained cross-functional experience across multiple departments in a leading real estate company with over 10 ventures projects across three states. - Contributed to key projects, supported strategic initiatives, and deepened my understanding of real estate development. - Completed 450+ hours of hands-on experience, strengthening strategic thinking, problem-solving, and collaboration while reinforcing my passion for business innovation and customer-focused solutions. Commercial & Customer Experience: - Gained hands-on experience in real estate launches and transactions. - Learned customer engagement, sales strategies, and relationship management. - Collaborated with Customer Service to improve restaurant service quality. Financial, Administrative & Legal Insights: - Gained firsthand experience in tax classifications and regulations. - Engaged in discussions with Legal and Administrative teams to assess corporate interests. - Reviewed financial processes to enhance regulatory compliance and efficiency. Marketing & Brand Development: - Strengthened client relationships and attracted buyers. - Refined brand positioning, aligning it with luxury brands like Louis Vuitton and Hermès. - Enhanced visual identity, associating it with elite activities like tennis and polo. Product Development: - Joined technical meetings with architects and engineers to understand project execution. - Gained insights into product differentiation and customer-driven design. - Explored how customer needs shape design choices and long-term strategies. IT & Technology Innovation: - Worked on IT projects, including network upgrades, software development, and API integration. - Gained insight into digital transformation in real estate. - Assisted in optimizing IT processes for better efficiency and user experience.

- Discussed numerous ideas with business owners in many distinct industries, from software development to retail network in an intense period of 2 days. - Worked along +10 business owners, featuring real-world problems and landing innovative solutions. - Learned the meaning behind the term, “Disruptive Innovation” and its importance in the contemporary world, while exploring the opportunities to implement it in any industry.

- Liaise and collaborate with each other, as a team, to ensure efficiency and smooth running of each one’s own area of responsibility and of the school as a whole. - Worked as mediator between students and the school’s faculty/staff, solving the inadequate situations brought to my attention. - Served as mentor to junior (undergrad) students, in academic or language barrier situations.

- Engaged intensively with many panelists with real-world experience, executives and unicorn founders. - Participated in a two-day immersion led by José Salibi and Sandro Magaldi, focusing on innovation, corporate culture, business strategies, and disruptive leadership. - Gained insights from CEOs and managers of multi-billion-dollar institutions.

- Actively interacted with multi-million-dollar enterprises’ executives/entrepreneurs in the Real Estate industry. - Engaged in many networking opportunities, being able to connect with 20+ emerging Brazilian entrepreneurs, learning a great deal about the Real Estate Development segment and its different approaches. - Explored strategies to strengthen the real estate and tourism sectors through business generation and training, and the many differences there is in this industry throughout the diverse brazilian states.

- Performed comprehensive bank reconciliations and managed financial documentation for a prominent real estate development firm, ensuring accuracy and compliance with financial regulations. - Acquired foundational expertise in financial operations within the real estate sector, enhancing my understanding of industry-specific financial management and reporting practices. - Explored different kinds of functions and learned how to prioritize the workload.