Pedro Henriques

Head of Sales • Management Member @ Kaffa Cafés

About

-24 years experience FMCG: 21 Industry + 3 Retail -Top FMCG Companies Experience: Kaffa Cafés, Nestlé, Sociedade Central de Cervejas, Sonae, Jerónimo Martins -Main Brands managed: Kaffa, Nescafé, Dolce Gusto, Sical, Buondi, Nesquik, Chocapic, Nestum, Cerelac, Fitness, Buitoni, Sagres, Heineken, Luso and Continente Private Label -Universidade Católica Portuguesa: Economics Degree, Post Degree in Retail Sales & Marketing, Post Degree in Leadership Organization -Strong Skills: Executive Management, FMCG Knowledge & Strategy, Team Leadership, Focus Sales & Profit Results, Brand/Product Project Leader, Negotiation highly oriented -Teacher Retail Management: Universidade Catolica Portuguesa -President General Assembly: Portuguese Commercial Coffee Association

Country

Portugal

City

Lisbon Metropolitan Area

Industry

Food & Beverages

Skill

FMCG, Estratégias de marketing, Key Account Management, Retail Sales Analysis, Bens de grande consumo, Planejamento empresarial, Marketing comercial, Negociação, Planejamento de mercado, Análises de mercado, Gestão de contas-chave, Gestão de marketing, Liderança de equipe, Gestão de vendas, Marketing Management, Market Analysis, Varejo, Gestão de equipes, Gestão, Estratégia empresarial

Experience

Head of Sales • Management Member

Kaffa Cafés

2026-1 - Present · 8 mos

Sintra

-Executive Management Member -Head of Sales FMCG -National & International Modern Retail -Full P&L Responsability

Head of Sales & Marketing

Kaffa Cafés

2017-1 - 2025-12 · 9 yrs

Sintra

-Main Responsability: ☆ Sales Modern Retail ☆ Sales B2B Office ☆ Sales International ☆ Marketing -Product Portfolio Coffee Capsules: ☆ Kaffa Brand Closed System ☆ All System Market Compatibles ☆ Closed Systems for Private Label Retailers ☆ Horeca/Office Machines -Alignment with Operations: ☆ Factory Production ☆ Raw Materials Purchases ☆ Maintenance ☆ Wharehouse Management

Invited Teacher

Universidade Católica Portuguesa

2026-1 - Present · 8 mos

Lisboa, Portugal

-Retail & Commercial Degree -Unit: Shelf, Price, Promo & Profit Management

President General Assembly

AICC

2024-4 - Present · 2 yrs 5 mos

-Coffee Companies Portugal Association -Member of the Board -Head of General Assembly

Business Unit Director • Private Label Division

2014-7 - 2016-12 · 2 yrs 6 mos

Carnaxide

-Private Label Sonae MC -Grocery Business Unit Strategy -Private Label Brand, Promo and Inovation -Sourcing Private Label Team Leader -Contracts and Trade Investments Negotiation -Main Targets: ☆Sales ☆Profit ☆Market Share

National Account Manager • Supermarkets Channel

Central de Cervejas e Bebidas

2013-6 - 2014-6 · 1 yr 1 mo

Vialonga

-Off Trade Supermarkets Sales Manager -Team Leader: KAM, Sales Rep Team, Sales Analist -Leader of all Yearly Customers Negotiations -Product Categories: ☆Beers ☆Waters ☆Soft Drinks

Corporate Channel Account Manager • Hypers & Supers Channel

Nestlé

2011-1 - 2013-6 · 2 yrs 6 mos

Linda a Velha

-Lead Commercial Strategy for Hipers & Supermarkets Channel and KAM's team alignment -Vision and internal alignment for all Product Categories -General Contracts Negotiation -National & Internacional Agreements

Key Account Manager • Hypers & Supers Channel

Nestlé

2004-6 - 2010-12 · 6 yrs 7 mos

Linda a Velha

-Main Targets: Sales, Trade Terms, Market Share -Negotiation: General Contracts, Listings, Promos, Leaflets, Gondolas, Promotions -Product Categories: ☆Cereals ☆Infant Nutrition ☆Chocolates ☆Coffees ☆Culinary ☆Frozen Food