Pedro Gralho

Head of Marketing & Pricing @ BA GLASS

About

I am a professional with over 15 years of experience specializing in Pricing, Commercial Strategy, and Project Management. My career is built on a strong analytical foundation and the ability to make the bridge between business needs and digital tools like SAP and Salesforce. I define myself as a fast learner who is not afraid of change. I believe in being transparent, humble, and reliable in every project I lead. Whether managing international integrations or optimizing data-driven tools, I focus on trust and integrity. Core Skills: - Analytical Problem Solving: I use data to understand trends and create strategies that improve business efficiency. - Project Management: I have a proven track record of leading complex, multi-country projects from planning to completion. - Digital Transformation: I specialize in using technology, such as CRM and ERP systems, to make business processes smarter and faster. - Adaptability & Growth: I am highly versatile and experienced in integrating new business units and learning new industries quickly.

Country

Portugal

City

Porto

Industry

Glass, Ceramics & Concrete

Skill

Análise de dados, Inteligência artificial, Pricing, Capacidade analítica, Liderança de equipe, Gestão de relacionamento com o cliente (CRM), Estratégia de segmentação de cliente, Habilidades analíticas, Raciocínio analítico, Análises de mercado, Gestão de equipes, Liderança de equipe multifuncional, Estratégia de preço, Estratégia de marketing, Criação de valor, Desenvolvimento de negócios, Otimização de preços, Segmentação de mercado, Dados de mercado, Management

Experience

Head of Marketing & Pricing

BA GLASS

2024-4 - Present · 2 yrs 6 mos

Porto, Portugal

- Manage the Pricing Team, following the Value-Based mindset for pricing strategies. - Responsible for Marketing Team, focusing on the collection and analysis of market data to inform strategic business decisions. - Responsible for prioritizing the new products to be launched in the market - Key user for the Digitalization Program within the Sales Department, to enhance digital capabilities - Serve as Sales Key user for IT Developments, supporting and advocating for continuous technological enhancements within the Sales Department. - Project Manager of the ‘Value 2 Grow’ initiative, dedicated to advancing a Value-Based Strategy and improving Service Levels. - Foster cross-departmental collaboration, working in concert with various teams to drive company objectives forward.

Project Manager

BA GLASS

2021-4 - 2024-3 · 3 yrs

Porto, Portugal

- Led the successful implementation of a Production Plan Optimizer Tool together with an outsourcing company, managing an internal multi-departmental working group. - Responsible for implementing a Value-Based Selling program to add value to the Pricing Strategy across all the company, together with an outsourcing expert company. - Managed the Sales & Pricing integration for new sites, ensuring pricing consistency. - Recognized Sales Key User for IT developments, also providing internal training and support to pricing and sales team.

Pricing Specialist

BA GLASS

2010-12 - 2021-4 · 10 yrs 5 mos

Porto Area, Portugal

- Pricing & Margin Analysis - Establishing methodologies for cost formulation, tariff definition, and market price analysis - Developed pricing SAP transaction, dashboards and KPI tracking to support commercial decision-making. - Sales Controller; - Customer Service Segmentation definition;

Consultant

DOMANI Business Consulting

2010-3 - 2010-10 · 8 mos

Lisbon Area, Portugal

Comercial Area; Assets Management: Assets Inventory and Reconciliation; Marketing. Integration in a Project with the “Metro do Porto” to control the assets of it.

Education

Iscte - Instituto Universitário de Lisboa

Industrial Engineering and Management

2006 - 2009 · 3 yrs

Project Management; Operations Management; Logistics Management; Supply Chain Management; IT Management; Environmental Management; Energy Management; Retail Management.