Pedro Alarcón

Head of Brand Strategy @ Clip

About

Bilingual (Spanish / English) Marketing & Brand Strategy Executive with 10+ years of experience leading brand transformation and strategic marketing initiatives across Latin America. My background focuses on B2B and B2C growth strategy, demand generation, and go-to-market execution, supported by cross-functional leadership, data-driven decision making, and innovation. I specialize in brand-led growth, with experience across fintech, FMCG, and entertainment. I create real value aligning teams, strategy, and creativity to drive profitable growth. I do it by building multidisciplinary teams and turning creative ideas into results-focused execution.

Country

Mexico

City

Mexico City

Industry

Financial Services

Skill

Español, Compromiso de los clientes, Liderazgo, Empresas, Gestión de ventas, Estrategias de crecimiento, Desarrollo de oportunidades de negocio, Desarrollo de campañas, Competitive assesment, Análisis DAFO, Finanzas, Transformación de empresas, Marketing Strategy, Marketing Management, Liderazgo estratégico, Estrategia de mercadotecnia, Presentaciones, Gestión de comunicación, Elaboración de presupuestos, Control presupuestario

Experience

Head of Brand Strategy

Clip

2021-5 - Present · 5 yrs 5 mos

Ciudad de México, México

Directing the teams of Branding, Content, Insights and PR to drive profitable acquisition, retention, and long-term brand value. - Led the team to position Clip as one of the 'Top 30 Most Valuable Mexican Brands' in the Kantar Brandz ranking. - Developed a new brand strategy and architecture, boosting brand awareness by 8 points. - Led over 12 product launch campaigns driving innovation and reducing churn rate +3 points.

Sr Marketing Manager / Regional Marketing Manager LATAM

Hasbro

2017-6 - 2021-5 · 4 yrs

Leading licensed and core brands across Mexico and LATAM, driving double-digit growth through regional strategy, go-to-market execution, and integrated marketing across retail and e-commerce. - Defined and led the regional marketing strategy for licensed brands including Disney, Universal, Nickelodeon and 16+ additional brands, standardizing marketing execution across Brazil, Mexico, Colombia, Chile, Peru, and Central America. - Positioned Marvel as the #1 toy brand (2019), Frozen as the fastest-growing property (2020), and Star Wars in the top 5 e-commerce brands (2020) with effective marketing programs for Mexico and LATAM.

Sr Brand Manager Garnier Nutrisse

L'Oréal

2015-2 - 2017-6 · 2 yrs 5 mos

Managing end-to-end brand strategy, innovation, and portfolio growth to drive profitability. - Drove a 16% increase in operating profit for the leading hair color brand Nutrisse by executing a strategy focused on strengthening the value proposition. - Reached a 29% market share by directing a portfolio growth strategy through age-segmented line extensions.

Brand Manager - World Brands

Viña Concha y Toro

2013-9 - 2015-2 · 1 yr 6 mos

Positioning premium and mass-market wine brands through integrated marketing, PR, and point-of-sale execution. - Maximized the distribution of global wine brands through targeted commercial strategies delivering: 62% of weighted distribution at price clubs for Trivento (Argentina), 79% of weighted distribution at department and specialty stores for Henkell (Germany), and positioning Fetzer (US) in key supermarkets.

Marketing

Quala

2009-10 - 2013-9 · 4 yrs

Leading multi-category brand strategy, innovation, and launches to drive market share growth and build strong consumer brands. - Developed and launched 'Savilé' new hair care line, achieving the third position in the shampoo market in Mexico (7% of market share in the first year) exceeding forecast expectations. - Relaunched the EGO brand strategy and introduced over five line extensions, establishing leadership in the styling category within 10 months (24% of market share).