Pedro Lopes

Commercial Manager @ Ambitious

About

International footwear executive with 25+ years of experience developing brands, building distribution networks, leading commercial teams and expanding businesses across Europe, North America, Asia and emerging markets.Throughout my career I have helped footwear and fashion brands:• Open and develop more than 50 international markets• Build and manage global networks of agents and distributors• Scale wholesale operations from startup stages to multi-million euro businesses• Define product, pricing and distribution strategies• Create sustainable growth through strong partnerships and brand positioningI have worked with brands including FLY London, DKODE, Coqueterra, Berg Outdoor and AMBITIOUS, combining commercial leadership, product vision and international market expertise.My experience combines commercial leadership with a deep understanding of how footwear brands are built, structured, distributed, and perceived across different markets.I am particularly interested in:* international growth strategies,* wholesale and distribution models,* product and collection positioning,* retail evolution,* and the changing dynamics of the global footwearWhat continues to drive me is the challenge of connecting product, brand identity, and commercial execution in a way that creates long-term relevance and sustainable growth.Always open to exchanging perspectives about the future of footwear, fashion, branding, and international business.

Country

Portugal

City

Greater Guimaraes Area

Industry

Apparel & Fashion

Skill

Criação de relacionamentos de contas-chave, B2B, Liderança de organizações de vendas, Footwear Industry, Desenvolvimento de negócios internacionais, Wholesale Strategy, Campanhas publicitárias, Estratégia de canal, Habilidades analíticas, Inglês, Gestão de equipes, Apresentações de vendas, Vendas e marketing, Desenvolvimento de negócios, Shoes, Brand Development, International Sales, Footwear, Fashion, International Expansion

Experience

Commercial Manager

Ambitious

2019-1 - Present · 7 yrs 9 mos

Guimarães

• Expanded AMBITIOUS distribution to more than 50 international markets. • Grew annual turnover to €10M. • Built and managed an international network of agents, distributors and key accounts. • Developed market-entry and distribution strategies across Germany, Italy, Benelux, Scandinavia, UK, Canada, USA, South Korea and emerging markets. • Led negotiations with major buying groups and strategic retail accounts

Brand Manager

CARITÉ SHOEMAKING GROUP

2016-5 - 2018-12 · 2 yrs 8 mos

Felgueiras

- Responsible for the development of their own brand - COM CREATION OF MINDS - focusing on eco-materials and comfortable removable insoles; >> Built network of agents for Europe and made agreements for the distribution in the US, Canada, Japan and New Zealand;

Brand Manager - Coqueterra

Macosmi Shoe Factory

2013-3 - 2016-5 · 3 yrs 3 mos

S.Martinho Campo, Portugal

• Relaunched the brand and expanded distribution into 19 international markets in 3 years. • Lead, coach, inspire, challenge & empower the Commercial Teams (Agents & Distributors ) towards the achievement of the business plan creating a strong team culture; • Develop a marketing strategy, both short and long range to enhance the awareness of the brand. • Built commercial structure including agents and distributors. • Defined product positioning and international go-to-market strategy.

Wholesale Director

Sonae

2012-3 - 2013-3 · 1 yr 1 mo

Maia, Portugal

• Created wholesale division from scratch. • Opened partnerships across Europe and South America within 12 months. • Developed international distribution model for Berg Outdoor and other proprietary brands. - Define the Wholesale strategic plan in accordance with the Global Brands wholesale strategy - Create an international sales and distribution network capable of achieving pre-defined sales targets

Commercial Manager

DKODE

2009-12 - 2012-2 · 2 yrs 3 mos

Felgueiras, Portugal

Commercial Director for the brand DKODE being responsible for the development of the business growth representing in 2011, 92% of the 10M Eur volume turnover and a maximization of margins and profits.

Marketing & International Expansion Director

CHEYENNE jeans

2007-8 - 2009-11 · 2 yrs 4 mos

Ribeirão, Portugal

Marketing Direction & Expansion for the clothing brand Cheyenne. Main responsibilities were: - Develop and implement the marketing strategy; - Responsible for the international expansion : visiting new potential markets, contacting new customers, follow up and negotiation of the franchising processes;

Marketing Manager

FLY London

2001-1 - 2007-7 · 6 yrs 7 mos

Guimarães, Portugal

- Participated in the international growth of FLY London from €5M to €25M turnover and from 14 to more than 30 international markets. - Build and execute the marketing plan to all markets to deliver business objectives; - Coordination of the international commercial teams providing them all the tools and information for their work (sales analysis; monitor sales; follow up customers, negotiation with major accounts) - Expansion to new markets ( visiting and studying markets, identifying potential customers and being responsible for the first contact and follow up of the development of the commercial relation) - Product Line Builder ( organizing structure of the collections and managing the link between creative team and development teams );