pearl xu

* A 1-week internship * Conducted research for media campaigns, partnerships, and to further pursue leads using resources such as the Alexa Ranking System and Google Analytics * Presented experience report evaluating effectiveness of website to communicate with audience; wrote competitor analysis report * Redesigned YouTube page from cover photo to video organization

The mission of Cal Performances is to inspire, nurture and sustain a lifelong appreciation for the performing arts. Cal Performances, the performing arts presenter and producer of the University of California, Berkeley, fulfills this mission by presenting, producing and commissioning outstanding artists, both renowned and emerging, to serve the University and the broader public through performances and education and community programs. A deep commitment to excellence in service, facilities, staff and volunteer leadership provides a unique environment where artists flourish and where the community is enriched through programs of innovation and diversity.

* Wrote blog posts on the SEO industry, one of which was quoted by the * Huffington post and received over 60 social shares, becoming the best * performing blog post in the category for Searchmetrics * Created and designed internal user guide for social sharing software * Edited press releases, blog posts, articles, product marketing material * Researched and applied for industry awards * Certified to work on the Searchmetrics SEO Suite

* Led a team of interns in designing and producing marketing materials * Launched an overseas sales campaign under supervision of Sales Manager * Served as point of contact for customer relations through email, and in person * while guiding the tour, using both English and Chinese to communicate * Presented findings about clientele to CEO and successfully implemented * relevant suggestions to better connect with customers * Researched and drafted company’s first PR plan * Redesigned and contributed written content to company newsletter and blog * Managed social media accounts; performed weekly invoicing

* Promoted from committee member to Manager in 2014 * Leading a 30-person marketing team, the largest recruitment in SAFTA history * Overseeing marketing campaign for the new Student Flex Pass product, which is exceeding sales projections by 25% * Organizing new pop-up concert series, which has increased Instagram followers by 33%, and garnered local press coverage * Planning effective student engagement events, which has helped triple * our funding in just two years

Activities and Societies: Student Newspaper (Co-Founder), School Store (Marketing Manager), Glee Club (executive member), Green Team, Reach for the Top (competitive trivia team), Concert Band (clarinet), Graduation Committee

A competitive journalism program for rising high school seniors; approximately 80 students are chosen from around the world for five weeks of intensive training in all fields of journalism led by industry professionals.

Activities and Societies: UC Berkeley Symphony Orchestra