Pearlene Tan

-Primary role is to build business alliances with competitive partners with promising opportunities especially in IT hardware/ software segment and implementation of digital-led transformation strategies and initiatives -Create business cases for each new product / product enhancement to demonstrate viability of the product/capability -Develop and implement a GTM plan to successfully launch new products /versions to current and new markets -Execute and implement strategic partnership/ alliance plans in each sales subsidiary for target market segments and industries

-Responsible for the development of the company 's extensive line of document process outsourcing services throughout asia. -Support Sales offices relate to business development, business analysis, project management and operational relate to value added business services - Translate the client's business requirements into a viable business case - Plan and execute regional marketing initiatives - Lead and coordinate for global business services tenders with other regions

 Pre-launch activities for FX product under whole Asia Pacific region – launch positioning, transfer pricing/ value chain scenario, biz case/ revenue & profit control and competitive benchmark  Monitor actual product performance against forecasted sales  Supply launch deliverables/ marketing collaterals for all new-launch products to functional teams & internal/ external sales forces reflecting all crucial pre-launch planning elements  Coordinate market research to ensure maximum target market intelligence  Identify new marketing opportunities and analyse competitor activities  Conduct product training to region sales teams

 Manage product roadmaps, product lifecycle, pricing and launch process to ensure that we increase our leadership and market share position  Responsible for managing the marketing budget and approval processes  Responsible for developing and implementing activities such as advertising, promotions, merchandising, product launches, trade shows, POS and retail ads

 Monitor distributors’ sales performance to forecasts and identifies adverse trends for assigned territories  Tabulate and charts results for management review and presenting in monthly meeting  Keep distributors fully informed on stock order position, approved product plans and new product features and schedules  Monitor and report expenditure on such programs compared to budget for the region  Manage and assists distributors on administrative procedures related to forecasting, product pricing and accounts payable  Conducting product training to the region