Matthew Peachey, MBA
B2B Marketing Manager @ Pacific Smoke International Inc.
About
A senior Sales and Marketing professional with extensive and diversified experience leading consumer-centric organizations within rapidly changing, highly regulated environments. Proven track record in strategy development, business structuring, managing growth, and leading organizational change. Acknowledged expertise in consumer-packaged goods for global industry leaders and start-ups. Excels at translating data into actionable insights, and strategic recommendations. Flexible, hands-on leadership style. Performance orientation with keen sense of urgency and energy.
Canada
Greater Toronto Area
Management Consulting
Microsoft Power BI, Shopper Marketing, Marketing Research, FMCG, Customer Insight, Marketing Management, Budget Setting, Budget Monitoring, Market Planning, Analysis, Sales Operations, Sales, Training, Retail, Employee Training, Project Planning, Key Account Management, Account Management, Management, Contract Negotiation
Experience

Consultant
Independent Consultant
Canada

Sales Planning Manager
Fontem Canada LTD
Toronto, Canada Area
As part of the management team, I was able to create, innovate and develop programs/processes, collaborating across all business disciplines, utilizing strategic abilities and business acumen to build a sustainable business in an evolving market.

Regional Project Lead & Trade Marketing
Imperial Tobacco Canada (BAT)
Toronto, Canada Area
Led development and implementation of commercial program, and responsible for training regional and national teams on program mechanics. Responsible for managing clients and contract negotiations to increase sales and market share through program activation.

Account Representative
Imperial Tobacco Canada (BAT)
Toronto, ON
Responsible for account management in sales territory of over 100 clients, capturing orders and entry of data into Siebel, executing trade programs in store, sales, and inventory management.

Summer Student Manager
Imperial Tobacco Canada (BAT)
Toronto, Canada Area
Responsible for training and managing summer student, creating weekly workflow assignments as per business needs, and providing summer student support and direction.
Matthew Peachey, MBA's Contact Information
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