Matthew Peachey, MBA

Matthew Peachey, MBA

B2B Marketing Manager @ Pacific Smoke International Inc.

About

A senior Sales and Marketing professional with extensive and diversified experience leading consumer-centric organizations within rapidly changing, highly regulated environments. Proven track record in strategy development, business structuring, managing growth, and leading organizational change. Acknowledged expertise in consumer-packaged goods for global industry leaders and start-ups. Excels at translating data into actionable insights, and strategic recommendations. Flexible, hands-on leadership style. Performance orientation with keen sense of urgency and energy.

Country

Canada

City

Greater Toronto Area

Industry

Management Consulting

Skill

Microsoft Power BI, Shopper Marketing, Marketing Research, FMCG, Customer Insight, Marketing Management, Budget Setting, Budget Monitoring, Market Planning, Analysis, Sales Operations, Sales, Training, Retail, Employee Training, Project Planning, Key Account Management, Account Management, Management, Contract Negotiation

Experience

Pacific Smoke International Inc.

B2B Marketing Manager

Pacific Smoke International Inc.

LinkedIn
2025-6 - Present · 1 yr 4 mos

Markham, Ontario, Canada

Pacific Smoke International Inc.

Senior Trade Marketer (Marketing)

Pacific Smoke International Inc.

LinkedIn
2023 - 2025-6 · 2 yrs

Markham, Ontario, Canada

Independent Consultant

Consultant

Independent Consultant

2018 - Present · 8 yrs

Canada

Philip Morris International

Lead Vape Channel

Philip Morris International

LinkedIn
2021 - 2023 · 2 yrs

Toronto, Ontario, Canada

Fontem Canada LTD

Sales Planning Manager

Fontem Canada LTD

2019 - 2020 · 1 yr

Toronto, Canada Area

As part of the management team, I was able to create, innovate and develop programs/processes, collaborating across all business disciplines, utilizing strategic abilities and business acumen to build a sustainable business in an evolving market.

Delota Corp. (CSE: NIC)

Manager, B2B Programs

Delota Corp. (CSE: NIC)

LinkedIn
2015 - 2018 · 3 yrs

Toronto, Canada Area

Responsible for the overall leadership of the franchise, and wholesale programs, managing business development and P&L results for business-to-business activities.

Imperial Tobacco Canada (BAT)

Regional Project Lead & Trade Marketing

Imperial Tobacco Canada (BAT)

2012 - 2015 · 3 yrs

Toronto, Canada Area

Led development and implementation of commercial program, and responsible for training regional and national teams on program mechanics. Responsible for managing clients and contract negotiations to increase sales and market share through program activation.

Imperial Tobacco Canada (BAT)

Account Representative

Imperial Tobacco Canada (BAT)

2006 - 2012 · 6 yrs

Toronto, ON

Responsible for account management in sales territory of over 100 clients, capturing orders and entry of data into Siebel, executing trade programs in store, sales, and inventory management.

Imperial Tobacco Canada (BAT)

Summer Student Manager

Imperial Tobacco Canada (BAT)

2007 - 2008 · 1 yr

Toronto, Canada Area

Responsible for training and managing summer student, creating weekly workflow assignments as per business needs, and providing summer student support and direction.

Education

Schulich School of Business - York University

Schulich School of Business - York University

LinkedIn
University of Guelph

University of Guelph

LinkedIn

Economics and Finance

Matthew Peachey, MBA's Contact Information

Email

******@***.com

Phone

(**) *** ****

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