Peace Gabriel

Product Marketer @ Troo HQ

About

Gabriel Peace Onyiyechi is a creative and results-driven Marketing and Branding Professional with a strong background in product marketing, digital communications, and brand storytelling. She has built a reputation for developing compelling narratives and executing data-driven marketing strategies that strengthen brand visibility, deepen audience engagement, and deliver measurable business growth across diverse platforms.Currently working as a Product Marketer at Troo Technologies Inc., Peace Gabriel is responsible for developing and refining product messaging that clearly communicates value propositions to target audiences. She conducts market and competitor research to uncover customer insights and industry trends, supporting informed marketing and product decisions. Her role involves executing integrated marketing campaigns across digital, social media, and offline channels, as well as collaborating closely with creative teams to produce high-impact promotional materials such as brochures, videos, and digital advertisements. Through her strategic approach, she has contributed to significant growth in website traffic and audience engagement.Peace Gabriel’s professional journey also includes experience in journalism and editorial work. As a Reporter with MITV and an Editor (Intern) at Vivid View, she developed strong research, fact-checking, proofreading, and storytelling skills. She worked closely with editors to refine content, uphold editorial standards, and deliver accurate, audience-focused stories under strict deadlines. Earlier in her career, she contributed as a Writer for TayoGuides Blog, where she created SEO-optimised content, aligned messaging with brand tone, and ensured factual accuracy through thorough research.She holds a Bachelor’s degree in English Language from Delta State University, Abraka, which underpins her strong communication, writing, and analytical abilities. Peace Gabriel has further strengthened her professional skill set through certifications in Social Media Management (Great Learning), Digital Marketing (Google Digital Skills for Africa), Soft Skills Training (Jobberman), and Human Resource Training.With expertise spanning marketing strategy, digital and social media marketing, content creation, SEO, analytics, email marketing, event promotion, and customer engagement, Peace Gabriel excels at managing cross-channel campaigns that align brand objectives with business goals. She is highly proficient in using analytics to track performance, optimise strategies, and deliver impactful outcomes.

Country

Nigeria

City

Ikeja

Industry

Financial Services

Skill

Analytical Skills, Digital Marketing, Internal and External Communications, Product Management, Customer Relationship Management (CRM), Writing, Social Media Communications, Search Engine Optimization (SEO), Media Relations, Corporate Communications, Adobe Photoshop, Advertising, Creative Writing, Microsoft Word, Sales Management, Social Media, Marketing Strategy

Experience

Product Marketer

Troo HQ

2024-7 - Present · 2 yrs 3 mos

*Develop product messaging that resonates with target audiences, highlighting unique value propositions. *Conduct market research to understand customer needs and industry trends, informing product development and marketing strategies. *Produced weekly social media posts and email campaigns that boosted website traffic by 35% over four months. *Execute product marketing campaigns across digital, social and offline channels to drive engagement and sales. *Liased with the creative team to develop promotional materials, including brochures, videos, and online ads.

Communications Officer

Micro investment support services

2022-11 - 2025-6 · 2 yrs 8 mos

Ikeja

*Develop content for newsletters, blog posts, and media platforms to highlight organisational achievements and goals. *Ensure consistent messaging across all media materials and online content. *Collaborate with teams to promote events through media partnerships and social campaigns. *Manage live coverage during events, including social media updates and press coordination. *Oversee the organization’s social media channels, creating engaging posts and monitoring trends to increase follower engagement. *Plan and execute social media campaigns, achieving measurable growth in reach and audience interaction.

Reporter

Muhri International Televison (MITV)

2021-11 - 2022-12 · 1 yr 2 mos

Ikeja

Assistant Editor

Vivid View Studio

2021-4 - 2022-1 · 10 mos

Ikeja

*Conducted research on relevant topics to ensure accuracy and depth of content. *Assisted in organizing and structuring content to meet audience needs and engagement goals. *Participated in content planning meetings to contribute ideas for topics, themes, and editorial calendars. *Assisted in reviewing and editing written content for clarity, grammar, and adherence to the company's style guide. *Conducted thorough proofreading to identify and correct spelling and typographical errors in written materials. *Suggested revisions with an understanding of the format, content, and quality expectations that are required for standard study-level documents.

Writer

TayoGuides Blog

2019-10 - 2020-6 · 9 mos

Ikeja

*Ensured that the content aligned with the blog's style, tone, and overall brand identity. *Created content for newsletters and blog posts sent out to intended target and vendors. *Verified facts and gathered data from reputable sources to enhance the credibility of the content. *Conducted thorough research on assigned topics to provide accurate and up-to-date information. *Implemented basic SEO principles to enhance the discoverability of blog posts through search engines. *Tracked negative communication about the organization on websites and blogs and developed strategies for addressing it.