Dhruv Patel

Led all growth marketing initiatives for Careyaya, an early-stage healthtech startup ...disrupting how families connect with student caregivers.

A global leader in vacation ownership with 120+ resorts and over 700,000 owners worldwide 𝗥𝗲𝗰𝗲𝗶𝘃𝗲𝗱 𝗿𝗲𝗰𝗼𝗺𝗺𝗲𝗻𝗱𝗮𝘁𝗶𝗼𝗻 𝗳𝗿𝗼𝗺 𝗩𝗣 𝗼𝗳 𝗣𝗿𝗼𝗱𝘂𝗰𝘁 for agile/scrum expertise and “fail fast, learn faster” mindset.

Vendasta is a SaaS platform for marketing automation and customer engagement, used by tens of thousands of partners serving millions of small businesses. Consulted as part of a Cornell tech initiative to drive product-led growth.

Highly competitive on-campus strategic role   • Insightful Data Analysis: Analyzed data across 50+ university programs (enrollment trends, budget use, etc.) to pinpoint inefficiencies. Recommendations led to better resource allocation and a 10% reduction in costs while maintaining program quality.   • Dashboard & Efficiency Gains: Created interactive dashboards in Tableau for department heads to monitor key metrics in real time, enabling quicker decisions and cutting report preparation time by 50% each quarter.   • Predictive Modeling: Developed a predictive model for student enrollment using 5 years of historical data, improving forecast accuracy by 15%. This helped the admissions team proactively adjust recruitment strategies to meet targets.

A top 5 Indian pharmaceutical company with $2.4B revenue, manufacturing formulations across 50+ countries   • Process Improvement: Mapped and analyzed quality control processes on the production line, identifying a bottleneck in batch testing. Implemented process changes that reduced testing time by 15% while maintaining strict quality compliance.   • Automation & Accuracy: Automated data collection for quality metrics using Excel VBA, reducing manual errors by 30% and enabling 20% faster preparation of regulatory compliance reports.   • System Implementation: Assisted in the rollout of a new digital Quality Management System across 3 manufacturing sites, ensuring data integrity and smoother audits by standardizing quality data tracking.

Founded and scaled an independent marketing consultancy, UNRealWishlist, hiring and coaching a cross-functional team of 11 to deliver brand strategy and digital growth campaigns for tech, clothing and CPG clients including Hindustan Unilever & Amul. Plus, built and launched a web platform from the ground up; scaled to 5K+ MAU within 18 months through targeted marketing and strong product-market fit.

A web and mobile app development company with operations in India and USA

Ranked #1 out of 95 in MBA Digital Marketing course. 38 credits taken (20 MBA credits), exceeding 30-credit requirement. MBA Coursework: Digital Technology Practicum (4 credits), Digital Marketing, AI for Marketing Strategy, Innovation & New Product Management, Consumer Behavior, Leading Agile Innovation, Startup Learning Series, The Business of Entrepreneurship and The Business Idea Factory.

Completed key courses such as: Data Science, Software Engineering & Project Management, Cloud Computing, Web Technology, Machine Learning, Design Thinking and Technical Communication.