Pierre B.

🚀 Driving Growth & Digital Transformation Across the Middle East & Africa I lead the development of strategic reseller partnerships, focusing on new business opportunities, new logos, and expanding into untapped territories across the MEA region. By leveraging data-driven insights and AI, I help organizations unlock customer intent, optimize engagement, and drive higher conversions and lasting loyalty. My mission is to enable seamless omnichannel experiences that empower businesses to stay ahead in a rapidly evolving digital landscape. Through targeted reseller strategies, I accelerate digital transformation, enhance personalization, and maximize the impact of technology investments. 💡 Building ecosystems. Driving revenue. Transforming experiences.

I led the creation and activation of go-to-market strategies across EMEA, overseeing Distribution, Reseller, Global Systems Integrator (GSI), and Managed Service Provider (MSP) partnerships. My focus included positioning Lakeside Software for GCC market entry, aligning its offerings with regional priorities such as Vision 2030. Key Accomplishments: - Expanded Strategic Partnerships: Grew a robust partner ecosystem, driving collaboration with GSIs and MSPs to penetrate key markets and deliver innovative IT solutions. - Increased Revenue Pipeline: Spearheaded partner enablement programs, leading to a 25% increase in pipeline revenue and expanded market reach. - GCC Market Readiness: Established partnerships with key regional players to align with Vision 2030 initiatives, enhancing Lakeside’s relevance in the GCC market. - Channel Growth: Enabled resellers and distributors to generate new business opportunities, contributing to a year-over-year uplift in deal flow and partner-driven sales. - Innovative Go-To-Market Strategy: Developed tailored GTM initiatives to address specific market needs, driving results in enterprise IT transformation projects.

I led Sitecore's global partner ecosystem, which was responsible for generating over 85% of the company’s revenue. My role focused on driving strategic alliances with industry leaders such as Microsoft, Salesforce, Valtech, and Accenture-Avanade, and expanding regional partnerships across EMEA, APAC, and the GCC. I specialized in aligning growth strategies with partner-driven sales, co-marketing initiatives, and market expansion, particularly focusing on the digital transformation needs of enterprises. Key Accomplishments: Revenue Growth through Partnerships: Increased partner-driven sales by 40% YoY by enabling strategic alliances, enhancing joint value propositions, and driving partner engagement programs. Regional Market Expansion: Designed and executed tailored growth strategies, boosting market share in GCC by 20% and establishing Sitecore as a key player in enterprise digital transformation. Strategic Leadership: Spearheaded collaborations with global systems integrators (GSIs), cloud providers, and digital agencies, unlocking new revenue opportunities and delivering transformative digital experiences. Enterprise Digital Transformation: Delivered scalable solutions for high-profile customers, supporting their transition to Sitecore’s cutting-edge customer experience platforms (DXP). Award-Winning Partnerships: Earned the Partner of the Year award in 2021 at the Sitecore Partner Awards in Dubai, recognizing exceptional contributions to partner success and market impact.

I led business growth in North America, driving alignment across teams and strengthening the Quest brand presence in the region. I built an innovative partner co-selling framework from scratch, managing a diverse network of 22 EMEA-focused digital agency partners, including boutique firms, multinational system integrators, and resellers. My role involved close collaboration with Sales RVPs and Account Executives to craft cooperative sales strategies, enhance partner enablement programs, and support customer success initiatives. Key Accomplishments: Demand Generation & Marketing Excellence: Planned and executed marketing campaigns and events that fueled demand generation, accelerated deal progression, and boosted partner-sourced revenue streams. Strategic Partner Development: Shifted focus to deepen relationships with enterprise-focused agency partners across EMEA, positioning them for long-term growth. Collaborative Growth Initiatives: Worked closely with enterprise customers and large digital agencies to create joint GTM strategies, with a focus on data, analytics, and insights-driven services. Technology Advocacy: Promoted Amplitude as a core component of partner sales offerings, integrating it into broader GTM strategies to drive adoption and success. Quota Achievement: Delivered exceptional sales performance, consistently exceeding quota by achieving 120% of target.

At Veritas Technologies, I led the company's business relationship with a major Global Systems Integrator, driving revenue growth and strategic sales initiatives across North America. I managed direct sales, global agreement negotiations, and alliance enablement while aligning Veritas solutions with client needs. My role involved fostering collaboration with sales leadership, delivery teams, and technology partners to achieve seamless integration of Veritas’ offerings. Key Accomplishments: Strategic Sales Leadership: Spearheaded sales efforts across North America, ensuring alignment between Veritas and the GSI to unlock new revenue opportunities and enhance market share. Tailored GTM Strategies: Partnered with the GSI to design go-to-market programs for industries such as Banking, Insurance, Healthcare, and Energy, delivering solutions that addressed unique client challenges and created value. Innovative Partner Enablement: Developed joint sales frameworks and structured co-selling strategies, aligning Veritas’ portfolio with the GSI’s capabilities to maximize client impact. Exceeding Targets: Delivered stellar results, surpassing sales quotas by 150%, contributing to record-breaking revenue growth in the region. Collaborative Success: Coordinated with regional and global stakeholders to implement scalable sales initiatives, ensuring consistency in messaging and execution across accounts.

Led GTM strategy and transformed the business into a market leader. Established a local presence in North America, managed sales and support teams, and built a global customer base across 7 regions. Held P&L responsibility and consistently met budget and financial goals.

At HP, I managed partnerships, focusing on fostering and expanding relationships with key partners to drive mutual growth and sales success. I collaborated closely with HP's channel partners and technology alliances, ensuring alignment with sales strategies and delivery capabilities. My role included negotiating licensing deals, overseeing service delivery, and managing certifications to maintain top-tier partnership levels. Key Accomplishments: Strategic Partner Enablement: Engaged with HP’s channel partners to identify sales opportunities, ensuring alignment with strategic goals and market needs. Alliance Management: Built and maintained strong relationships with HP partners, enabling collaborative go-to-market strategies across various industries, including Banking, Telecommunications, and Retail. Market Leadership: Promoted certifications and specializations, ensuring HP partners were positioned as industry leaders in the IT solutions space. Exceeding Sales Targets: Consistently delivered outstanding results, surpassing sales targets by 150% and contributing to HP’s market expansion. Recognitions and Awards: Instrumental in achieving “Partner of the Year” recognition for multiple HP alliances due to exceptional collaboration and revenue contributions.