Maria De La Paz DAmico

Professor of Two Courses: - Sustainable Brand and Product Management (2nd Year - Marketing and Management Program): I teach about the creation and management of brands with a focus on sustainability, aligning product strategies with principles of social and environmental responsibility. - The Agency (4th Year - Business Administration, Digital Business, and Business Economics Program): I coordinate a practical environment simulating the operation of an advertising agency, where students develop real campaigns for clients, covering all stages of the creative and strategic process.

- Responsible for the growth of new business opportunities and expansion into strategic markets. - Implementation of initiatives for the development of new products and services, focusing on diversification and revenue growth. - Collaboration with global teams to identify and execute growth strategies.

- Development and execution of a performance marketing strategy with positive ROI in Europe, Latin America, and the Middle East. -Implementation of CRM strategies to enhance personalization and optimize customer experience. - Establishment of success metrics and resource allocation to maximize growth and performance. - Creation of a robust brand positioning strategy to drive customer loyalty and experience. - Leadership and development of a diverse marketing team, motivating high-performing professionals.

Generation of market and consumer analysis in Uruguay, Paraguay, Bolivia, and Argentina, identifying key opportunities for internal stakeholders and external clients.

Creation of a new position, leading project planning and management, ensuring timely delivery of key milestones and events.

- Development of a strategic and analytical framework for business analysis. - Collaboration with senior leaders to adjust channel and customer strategies, driving brand and category growth. - Leadership in category reviews and planogram updates, aligning stakeholders to optimize sales. - Support for sales teams in identifying business opportunities through market analysis using tools like Nielsen, Kantar, and Euromonitor.

- Designed a shopper-centric strategic model to enhance brand growth in the Southern Cone. - Co-lead in planning key categories for strategic clients, improving in-store execution and optimizing trade spend efficiency. Key responsibilities: 1) Integration of shopper behavior analysis into plans and tools, utilizing WPOB techniques (Watch, Scan, Identify, Show Interest, Select) to drive purchase decisions. 2) Development of specific point-of-sale materials for key accounts, optimizing activations and snack strategies. 3) Creation of a contact matrix with major retailers to improve campaign efficiency and effectiveness. 4) Oversight of the post-activity evaluation process with clients, driving improvements in ROI and providing key insights for future strategy. 5) Management of budgets, including tracking and forecasting for client campaigns.

- Identification of opportunities in the trade calendar and optimization of promotional spending to maximize return on investment (ROI). - Support for sales teams in joint planning with key clients, ensuring effective outcomes in monthly meetings.

- Development and execution of business plans, including negotiation and coordination between clients and internal functions. - Creation of strategic growth plans for consumers, optimizing portfolio management and product promotion.

Planning and execution of growth strategies for various categories, with continuous evaluation of results and improvement recommendations.

- Responsible for creating and managing operational dashboards and reports for sales and commercial teams. - Collaboration with cross-functional teams to analyze and present key financial and market data, supporting strategic decisions for senior management. - Working closely with Field Managers to optimize field personnel utilization in gathering consumer and market data.

- Analysis of business structure, technology usage, and alignment of these areas with company objectives. - Communication with senior executives to identify goals and growth opportunities, facilitating the implementation of technological solutions to meet expectations.

Joven Profesional