Payton Wynn

- Designed A+ and PDP content on e-commerce platforms using Adobe Photoshop + Excel for Fall ‘23 Levi’s, Calvin Klein, Tommy Hilfiger, Jessica Simpson, and Cole Haan Accessories - Strategically wrote copy for 500+ accessory and apparel styles in Microsoft Excel - Planned brand campaigns: Outfits, mood boards, videography, and competitor research - Presented to 70+ executives and employees on social media optimization towards Gen Z - Shadowed/completed projects in Sales, Merchandising, Packaging, Social Media, and HR

- Creatively planned, organized, and lead the 2023 Alpha Delta Pi sorority recruitment - Preparation for recruitment included: presenting information monthly to 80 recruiters, conceptualizing and directing for 7 weeks the sorority video, organizing information on Microsoft Excel, and designing three pieces of merchandise that supported our marketing strategy - Managed $11,000 budget

- Created Instagram story graphics (Canva) for Snibbs Footwear posted twice a week to promote product launches and campaigns - Daily managed client Instagram/Facebook comments and direct messages to improve customer experience of over 20,000 followers - Outreach to potential brand partnerships for future product giveaways

- Daily content creation for 6 beauty, hospitality, and wellness clients on Tiktok and Instagram platforms - Utilized Microsoft Excel to analyze KPI's, calendar plan for clients, and track influencer outreach - Brand storytelling and distinguishing an effective marketing strategy for each client - Communication across company presenting projects and future ideas

Assigned by U.S. Figure Skating to compete internationally in Sweden, France, Croatia, and Italy on behalf of the United States. Earning both national and international recognition on the podium. I was awarded leadership positions on the team as captain and devoted hours daily into training on and off the ice.

Grade: Magna Cum Laude Activities: Provost's Honor Roll (8x), Dean's List (8x), Alpha Lambda Delta Honor Society, Management 100 Team Leader Program, Alpha Delta Pi (Director of Primary Recruitment, Social Media Committee), Women in Business Club, and Figure Skating Club (Treasurer, Social Media and Events Chair)