Payal Barot

• Plan, develop and implement an integrated content marketing strategy for our clients. • Map out required content in a 12-month rolling calendar and publish this to interested parties using Google Drive on an ongoing basis. Ensure content is delivered and published on time and on budget. • Collaborate with internal marketing team to understand their requirement for social media marketing Written content for Organic and paid marketing campaigns. • Create client's Brand specific Standard operating procedure for content writing. • Communicate with the client to discuss regarding their Marketing goals, business requirements, and other information. • Create written content according to website layout for Australian clients. • Develop SEO-friendly content that is maximised for indexing, ranking, click-throughs and conversion. • SEO specific Blog writing • Creation of social media competitions/quiz and engaging content

Experienced legal content specialist with a proven track record of delivering meticulously edited job profiles for clients across major English-speaking jurisdictions. Adept at aligning content with regional legal standards, professional tone, and sector-specific expectations. - ✍️ Edited and refined legal job profiles for diverse clients in the USA, UK, Australia, and Canada, ensuring clarity, compliance, and market relevance. - 🎯 Maintained rigorous quality benchmarks across legal, corporate, and academic sectors, consistently upholding editorial excellence and client satisfaction. - 🤝 Trained and mentored a team of editors, fostering skill development and significantly improving editorial throughput and consistency. - 🔍 Spearheaded quality control initiatives and cross-functional coordination, streamlining workflows and enhancing overall content integrity.