Paweł J.

‣ Conducting market research to identify new opportunities, consumer trends, and competitive analysis. Developing and implementing marketing & PR strategy. ‣ Crafting comprehensive marketing plans that align with KR Group’s goals, ensuring cohesive and targeted campaigns across all channels. Managing and analyzing social media channels. ‣ Overseeing all digital marketing efforts including: SEO, social media, e-mail marketing, and content creation, to enhance presence and engagement. ‣ Content marketing: copyediting, proofreading, and revising communication content, creating external communication activities. ‣ Brand Development, strengthening brand identity. Coordinating company presence at conferences and business events. ‣ Working closely with business development, sales department and other departments to ensure marketing strategies support overall business objectives.

‣ Creating/co-creating external communication activities. ‣ Developing and implementing the company Marketing & PR strategy. ‣ Tracking and analyzing marketing performance. ‣ Preparing content for the website, managing updates. ‣ Supporting Sales in designing and executing campaigns. ‣ Copyediting, proofreading, and revising communication content ‣ Coordinating Employee Advocacy. ‣ Preparing advertising materials, cooperation with subcontractors. ‣ Coordinating marketing campaigns. ‣ Managing and analyzing social media channels. ‣ Coordinating company presence at conferences and business events. ‣ Managing e-marketing: content management, e-mail marketing.

Marketing, communications, content and PR projects for tax, law, accounting and professional services industry: ‣ Strategic marketing consulting, ‣ Developing and implementing marketing & PR strategy, ‣ Content, ‣ Websites, ‣ Relationship marketing, ‣ Social media marketing, ‣ Email marketing.

‣ Developing and implementing the company Marketing & PR strategy. ‣ Tracking and analyzing marketing and PR performance. ‣ Creating/co-creating communication for MDDP. ‣ Creating and coordinating content for the website, managing updates. ‣ Coordinating Employee Advocacy. ‣ Creating and co-creating campaigns focused in marketing-base development. ‣ Preparing advertising materials, cooperation with subcontractors. ‣ Coordinating marketing campaigns. ‣ Managing and analyzing MDDP’s social media channels (LinkedIn, Facebook, Twitter). ‣ Maintaining a relationship with the media (Rzeczpospolita, Dziennik Gazeta Prawna, Puls Biznesu etc.), maintaining contact with journalists. ‣ Coordinating company presence at conferences and business events. ‣ Creating and coordinating e-marketing: content management, e-mail marketing, newsletters/TAXALERTS/LEGALALERTS. ‣ Preparing the submissions in TAX/LEGAL Rankings (Chambers, International Tax Review, Rzeczpospolita, Dziennik Gazeta Prawna). ‣ Managing MDDP’s blogs ‘Trochę o CIT’ (citblog.mddp.pl) & ‘Trochę o VAT’ (vatblog.mddp.pl). ‣ Creating and developing ITS department’s communication.

‣ Content management, ‣ Relationship marketing, ‣ One-to-one marketing, ‣ Account-based marketing, ‣ Site optimization (adjusting the needs of the law office strategy), ‣ Website analysis (traffic, CTR etc.), ‣ Brand monitoring, ‣ Email marketing, ‣ Seeking new channels of marketing communication, ‣ Preparing and uploading the submissions in TAX/LEGAL Rankings (Chambers, Legal 500 etc.), ‣ Maintaining and analyzing social media channels (like LinkedIn), ‣ Preparation of advertising materials, cooperation with subcontractors, ‣ Organization of internal meetings, training trips, events, conferences, meetings etc., ‣ Preparation of reports, presentations, analyzes, offers, ‣ Current translations.

•Creating and co-creating marketing projects, •Managing marketing projects, •Creating long-term strategies in social media, •Cooperating with the graphic designer, •Creating ads and posts on Facebook and Instagram, •Ordering prints for campaigns, •Creating Key-visuals for campaigns, •BTL and POS, •Email Marketing, •Monitoring customer needs, •Monitoring Gusto Dominium website, •Contact with marketing agencies, •Team management.

•Maintaining and analyzing social media channels (Facebook, Instagram, Twitter, Pinterest), •Coordinating and carrying out marketing projects, •Cooperating with the graphic designer, •Monitoring market competition, •Monitoring customer needs, •Monitoring Gusto Dominium website, •Creating ads and posts on Facebook and Instagram, •Scheduling events, •Organizing photo shoots, •Production supervising •BTL and POS, •Co-creating long-term strategies in social media, •Supporting all the pizzerias in field of advertising materials, •Ordering prints for campaigns, •Organizing events in Shopping Centers.

•Supporting consultants in conducting the recruitment process, •Creating the database, •Phone interviews, •Profiling the candidates, •Finding candidates on websites - LinkedIn, Goldenline, •Selecting CVs according to Clients requirements, •Preparing job descriptions.

•Preparing and writing texts for the website, •Creating event programs, •Preparing attractions for Beer Festival in Lublin, •Holding press conferences, •Writting official inquiries, •Creating databases, •Creating promotional materials, •Representation of the brewery in the offices.

The Graduate Thesis: The significance of affect in shaping price sensitivity on the beer market. The grade in the diploma: 5