Paul Chambers
Co-Founder & Creative Director @ Modma Games
About
I am a highly experienced, hands-on Art and Creative director.My most significant accomplishment to date was in the creation and development of the Brawl Stars IP for Supercell. I was responsible for establishing the project's theme and art style, including character design, UI/UX design and overall branding.From early prototype to global multibillion dollar IP, I led the project’s world-building, conceptualising and designing over 50 original characters. My involvement extended across marketing, outsourcing and merchandise design, ensuring a cohesive creative vision across every aspect of the brand.My passion and interest in product design opened up various opportunities to be part of some exciting collaborations with partners such as Line Friends, PSG, Pysop, Nendoroid, Wieden+Kennedy and Dark Horse Comics.Although creating the overall vision of a project is my main responsibility, I would class myself as a generalist with an expertise in UI/UX design, animation and game design. I also have vast experience in building and mentoring art teams and setting up art pipelines and processes.
Spain
Barcelona
Computer Games
Concept Art, Artistic Direction, Visual Development, Merchandising, Visual Direction, User Experience (UX), Creative Strategy, Creative Direction, Product Design, Graphic Design, Branding & Identity, Art, Photoshop, Illustrator, Flash, 2D graphics, Vector Illustration, Flash Animation, Character Design, GUI
Experience

Creative/Art Director
Helsinki Area, Finland
I was responsible for the creation and development of the Brawl Stars IP for Supercell. I was in charge of creating and maintaining the Visual style and Theme of the game as well as leading the creative direction of the project, creating over 50 characters in the process. I would be involved in every part of creative from concepts, UI/UX direction, Brand and logo creation to merchandise, marketing and outsourcing.

Art Director
Berlin Area, Germany
I had joined King in founding a new studio in Berlin that focused on creating new products aimed at broadening King's portfolio and user base. It was my responsibility to guide and manage the art team, create the style and direction of new projects, maintain art bibles and documentation, whilst also designing new core game mechanics for prototypes. I was heavily involved in the hiring of all new artists as well as mentoring and coaching the art team with 1 on 1’s, goal setting and proficiency training. - Develop theme and style choices for new games and IP’s. - Create UX flows and layouts - Animation of characters, particles and UI - Create asset pipelines - Produce concept for characters, environments, UI and game assets - Coach and develop members of the Art Team Maintaining Art documentation, Style Guides and Brand Books

Lead Artist
Berlin Area, Germany
Whilst at Wooga I was Lead Artist on Diamond Dash where my experience in game design became invaluable in creating intuitive UX designs for games with millions of users. I was also part of several prototype teams and soft launched several games. As Lead Artist on Diamond Dash iOS I was responsible for the art direction of new features. I would pay close attention to user tests, A/B test and analytics to improve on previous layouts and screen flows. Whilst on the project I would be responsible for the art pipeline and distribution of tasks to the artists whilst mentoring an intern.

Artist
Dundee, United Kingdom
Lead Artist & Lead Designer - Word Trick iOS and Facebook I was Lead Artist and Designer on a live Facebook and iOS project, it was my responsibility to design new features for the game whilst creating new screen flows, art assets and marketing assets. As Word Trick was a live project I had to plan features very closely with my Producer and the programmers for each platform Facebook, iOS and Android. Whilst on a live project I was given design responsibilities in brainstorming potential new IP and game mechanics as well as prototyping games for mobile.

Artist
Dundee, United Kingdom
As part of a small team, I was responsible for creating art assets for a variety of platforms, including PSP, mobile and Facebook for publishers such as Sony, Square Enix and Eidos. Within the Art team I had a variety of roles including, character concepts, environment design, UI design, animation and game design. I designed and created Soccer Tycoon for Facebook which won The Herald Digital Media Games Award at The Herald Digital Business Awards 2010.
Paul Chambers's Contact Information
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