Pawan Gupta

The Engagement Analyst is responsible for building, testing, and deploying customer-facing email, SMS, and in-app notifications that support everyday servicing and engagement initiatives. The role focuses on using Salesforce Marketing Cloud and the Airship Experience Platform to deliver accurate, timely, and personalized communications that enhance customer experience. This position involves managing transactional and servicing notifications end to end, including pre-send QA, data validation, cross-device and cross-client testing, and monitoring live campaigns to quickly address any customer experience issues. The analyst tracks performance metrics and shares insights to continuously improve engagement effectiveness. The role works closely with product and marketing teams to maintain platform documentation, support engagement roadmaps, and ensure notification strategies align with overall business and customer engagement goals.

As a Marketing Automation Specialist at Dow, I specialize in designing and executing data-driven marketing programs using Oracle Eloqua. My responsibilities include developing responsive email templates and dynamic cloud pages that align with brand standards and enhance user experience. I manage customer segmentation strategies to ensure precise targeting and personalization across campaigns. By building and optimizing automated journeys, I help deliver timely, relevant communications that support lead nurturing and customer engagement. Collaborating closely with cross-functional teams, I ensure every campaign is strategically aligned, technically sound, and performance-optimized. My role is rooted in driving efficiency, personalization, and measurable outcomes across the marketing funnel.

As a Salesforce Marketing Cloud (SFMC) specialist, my expertise lies in crafting dynamic email templates and optimizing digital marketing strategies. I excel in designing visually compelling templates using HTML, CSS, and JavaScript, ensuring strict adherence to brand guidelines. Leveraging SQL, I segment data to personalize campaigns effectively and utilize AMPscript to integrate dynamic content tailored to subscriber behaviors. Automation Studio facilitates efficient scheduling and automation of marketing tasks, while Analytics Builder enables me to analyze campaign performance and refine strategies for maximum impact. Collaborating cross-functionally, I deliver high-engagement email campaigns that drive measurable results and enhance overall customer experience.

I specialize in crafting dynamic email templates using Salesforce Marketing Cloud (SFMC) along with the power of AMPscript to infuse dynamic content seamlessly. My expertise extends to enhancing the visual appeal through a combination of HTML, CSS, and JavaScript, ensuring that each email conveys its message effectively and looks exceptionally elegant. Additionally, I'm well-versed in leveraging Node.js and React for the development of custom tools, enhancing the efficiency and functionality of the email creation process within SFMC. My comprehensive skill set enables me to create engaging and personalized email experiences while optimizing workflow and user experience.

The process involves conceptualizing, designing, and meticulously crafting webpages through the utilization of the ASP.NET Framework. The backend functionality is powered by C#, ensuring robust and efficient data processing. For the visual aesthetics and user interface, HTML, CSS, Bootstrap, and JavaScript are employed, synergistically creating dynamic and visually appealing webpages. Additionally, a key aspect of this endeavor involves the development of Web APIs using C#, enabling seamless communication between the front-end and backend systems. This comprehensive approach results in the creation of modern, responsive, and user-friendly websites, embodying both functionality and visual elegance.