Pavithra Gurusamy

- Owning the Events Marketing Function to drive growth across the funnel - Brand Awareness, Lead Generation, and Championing Customers. - Working closely with Outbound and Marketing teams to define what kind of events, audience, and content would be required to drive lead generation. - Defining the event and owning its promotion and distribution across channels - Social, Paid, Email, PR, Partnerships, etc., in alignment with lead generation and brand awareness goals. - Working with teams - Social, Paid, Design, etc., partners, vendors, etc to execute these events and drive results - brand and leads. - Plan the events charter for the coming quarter, lock the plan and execute them. - Evaluate third-party events, negotiate, and own relationships with these industry organizations and vendors. - Drove 100+ registrations in three of the Mixers across India (Mumbai, Bangalore & Delhi) and collectively generated 60+ MQLs within one month of joining the organization.

Planning and executing end-to-end tasks of flagship Conference, awards. webinars, masterclasses: - Plan and complete end-to-end tasks of our flagship conference to execute it successfully. - Research in context to conference topics, speakers, latest trends in similar conferences etc. - Communicating with various stakeholders such as speakers, sponsors, participants. - Following up on various aspects of the event (pre, during and post) to ensure all teams execute the necessary tasks on time - Collaborate and follow up with multiple teams within the company. - Generated a ROI of 111% in the last conference and awards show that I headed since I joined the company.

Planning online events for a collaborative platform for AEC professionals. - Conduct research and develop feasibility studies to identify new events and opportunities for the organization. - Conduct pre-event debriefing sessions. - Determine fiscal requirements and prepare budgetary requirements. - Maintain a calendar of events and prepare a system where multiple events can be planned and could run effectively. - Work with the internal team to develop the brand, marketing labels, and tools for the event. - Prepare the event programme and make sure that all the necessary plans are in place. - Ensure speakers are briefed and prepared to provide an effective presentation. - Ability to pitch ideas to internal as well as external stakeholders.

Virtual role with a global non-profit organisation specialising in endocrine research and education. - Development and implementation of educational webinar series from start to finish. - Meticulous planning of online access for webinar participants, trouble-shooting attendee accessibility and other issues as they arise. - Designing digital promotional materials including invitations, newsletters, and sponsorship proposals using Adobe Photoshop, Illustrator and Microsoft Office. - Producing effective marketing copy and distributing across social media platforms to develop public awareness of the organisation’s activities and increase engagement. - Tracking and monitoring of attendee registrations and adjusting social media approach where necessary to increase participation. - Chasing up event guest lists to secure and confirm attendance. - Assisting the Events and Marketing team with events coordination and event tasks. - Post-event follow up with attendees and presenters, sending digital acknowledgements and thanks for their support.

Position based at London agency specializing in the organization of sustainable events. • Organizing all logistical aspects of the new Positive Spirits event, which has now been postponed due to Covid-19. • Coordinating a robust Risk Management Plan including an assessment of hazards, fire safety, and accessibility. • Planning all event Health and Safety measures, such as crowd management, First Aid facilities, and capacity management. • Responsible for managing the budget for all operations and logistics, including the transportation of equipment and installations. • Using excellent strategic planning and creative thinking skills to creatively allocate resources for this new sporting event. • Allocated as the Event Volunteer and Staff Manager prior to the postponement.

Team consultancy project as part of the 'Professional Practice' course within the MA Event Design and Management degree. - Put together a complete plan of a football-themed event right from making the floor plan to designing marketing materials. - Came up with an efficient online as well as an offline marketing strategy for pre-event, during the event, and after-event. - Visited a couple of venues to choose, measure, and plan site accordingly. - Designed the complete proposal presentation right from scratch.

Vh1 Supersonic is a music and arts festival in Pune, India attracting up to 45,000 attendees across 3 days. • Responsible for developing the Risk Management Plan for the whole event. • Single-handedly managed the operations budget, involving sourcing and negotiating costs for event installation materials. Successfully achieved the lowest historical event outgoings. • Preparing the plans for all festival Health and Safety measures, such as crowd management and First Aid facilities. • Accountable for the hospitality and management of 100 Supercrew volunteers, delegating tasks and ensuring all event staff has clear guidelines about event activities. • Working with the Supercrew to produce, construct and transport large event installations.

Fundamental is the annual design festival of Symbiosis Institute of Design and I was appointed to be the head of finance for the same. I also had other responsibilities of volunteer management, keeping track of the budget, transportation of material, and problem-solving. I was also appreciated for setting up a benchmark by keeping the expenditure of the college festival to the lowest in years.

Achieved the Silver Westminster Employability Award

Short course on Psychology. Duration: 4 Months