Zehua (Paul) Zhao

Head of Food, Health Supplements, Auto & Motorcycle Accessories, Toys, Pets Categories As part of the AliExpress USA Local team, I lead the end-to-end business development and category growth strategy for above categories. Focuses on building strategic partnerships with local brands and sellers, helping them succeed on AliExpress with selling options, marketing support, and access to large and unique U.S. customer base.

Led the Food & Health Supplement category from scratch, driving its initial market entry and scaling seller participation. Successfully onboarded high-value brands and top-tier sellers in Food, Health Supplements, Toys, Automotive & Motorcycle Parts, and Tools categories. Achieved and exceeded sales targets through targeted seller activation and performance optimization.

Responsible for promotional activities on assigned marketplace platform, especially local restaurant and local shop to achieve sales and margin goals Co-lead Ecommerce product team to build a in-house new platform for 99 Ranch Market. Assisting marketing team in managing SEO strategy to increase O2O sales, leading all the social and field marketing activities, transfer all the in-store customers into our mobile app’s users. Work cross-functionally with other teams to ensure the successful launch of mobile marketing campaigns Assist in launching an affiliate marketing program with partners such as Instacart, Doordash Grocery and Cornershop.

Identified growth opportunities, developed, and implemented business plan and strategy

Administrating business and tourism consultancy opportunities specifically between China and US