Paul J. Shrater
CEO and General Partner @ Butterpie Venture Studio
About
Co-Founder of leading retail and wholesale company exclusively focused on travel-sized and individual sized items, minimus.biz. Divisions include warehousing and fulfillment for other brands (minimusfulfillment.biz) and promotional products/kitting (minimuspromos.com). President of contract packaging company, minimusproducts.biz, which maintains its own food and non-food packaging facility with 20+ pieces of packaging equipment. Kosher and organic certified. Focused on small and medium size production runs. Co-founder of foodservice and vending/micro market distribution company MinimusDistribution.biz that has contracted with food brands from the largest, to startups, and with group purchasing organizations, to fill distribution gaps in the marketplace and develop new program innovations. Founder of MinimusBrands.biz, which links consumer product innovations with celebrity and creator entrepreneurs to launch, manage, and grow businesses together. Active investor in consumer products brands including Inkeeze.com (exited) and Stabilicinn.
United States
Thousand Oaks
Food & Beverages
Social Media Marketing, Start-ups, E-commerce, Business Planning, Marketing Strategy, Strategic Partnerships, Retail, Customer Service, Analytics, Marketing Communications, Strategy, Public Relations, Product Management, Email Marketing, Advertising, Competitive Analysis, Online Marketing, Entertainment, Entrepreneurship, SEO
Experience
CEO and General Partner
Butterpie Venture Studio
Los Angeles, California, United States
Venture Studio focused on partnering innovative consumer products alongside creator and celebrity entrepreneurs as their operational equity business partner, powered by a bespoke AI platform. Leveraging the physical infrastructure and experienced team in product development, sourcing, manufacturing, distribution, sales, marketing, fulfillment, and more.
President
Minimus Brands LLC
Newbury Park, California
Brand Building Ecosystem: The one-stop shop where Product Owners & Celebrities, Influencers, Creators, and their representatives can come to explore a joint venture, leveraging the Minimus family of companies in: Production Packaging / Manufacturing - Sourcing - Sales - Distribution - 3PL / Fulfillment - Administration - Private Equity
Managing Member
The Digital Commerce Agency
Newbury Park, CA
Agency working with creators/celebrities and consumer products brands on their e-commerce and live-selling on TikTok.
President
Minimus Products LLC
Newbury Park, CA
Contract packaging of small travel/sample sized, and large retail sized, personal care and food items as a hired packager for other brands, in partnership with other brands, and with our own brands... in our own FDA registered facility that is certified by the California Health Department, OK kosher, and CCOF organic.
Co-Founder
Minimus Distribution LLC
California and Ohio
Unique nationwide foodservice distribution company helping fill distribution gaps between large and small brands into both large national buying groups and independent operators in: non-commercial foodservice, vending, micro-markets, and restaurants.
Managing Partner
Stabilicinn
Greater Los Angeles Area
Stabilicinn is a proprietary extract of Cinnamomum zeylanicum, commonly known as "true cinnamon." The quills are imported from Sri Lanka, and the processing and bottling are done in the United States. This product represents centuries of knowledge about the blood-health benefits of Ceylon Cinnamon coupled with modern day PhD level science. When used as part of your diet the result is powerful assistance to help maintain a healthy blood sugar level. Stabilicinn was formulated by Sumedha Jayasena, PhD, a highly acclaimed scientist with over 29 issued worldwide patents through his work with startup biotechnology companies, up to the world's leading biopharmaceutical company.
Co-Founder & COO
Minimus.biz
The leading online retailer, and offline wholesaler, of travel sized products and individual serving sized products, with over 2500 products in stock and warehoused on site. Ranked as the #725th highest grossing e-commerce company by Internet Retailer Magazine for 2010, and awarded the Excellent Customer Service award by Stella Service. Divisions include: e-commerce, wholesale, custom kitting, and 3PL/Fulfillment (www.MinimusFulfillment.biz)
Partner
The Karma Accelerator
Greater Los Angeles Area
The Karma Accelerator is focused on helping consumer products brands that are on a growth path via supporting their needs for inventory finance, operational and marketing finance and support, and overall strategic advisory.
COO
INK-EEZE
Newbury Park, CA
The international Ink-Eeze Tattoo Lifestyle products brand, with flagship tattoo numbing products, as well as tattoo aftercare, tattoo sunscreen, professional tattoo artist ointment and Bio Gel, and the world's first tattoo moisturizer to prevent tattoos from fading.
Adjunct Faculty
California Lutheran University
Thousand Oaks, CA
Taught an experiential marketing course in Integrated Marketing Communications.
Education
The Wharton School
Entrepreneurial Management
University of Pennsylvania
Economics
Paul J. Shrater's Contact Information
Phone
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