Paul Shale

A living system - a herd, a crop, a shoal, a bioreactor all behave nothing like a machine. Living ecosystems ebb, bloom and crash, and the damage begins out of sight. Before any sensors register and against a threshold that keeps moving. By the time the signal is clear, the loss is usually done. ruru forecasts that hidden state - catching a disease outbreak, a heat-stress loss or a failing batch while prevention still costs a fraction of the cure. Every call comes with its probability attached so the right person can understand and act on a change they can't yet see. We start where the loss is immediate and someone clearly carries the downside. We use the same maths to predict systems you want to improve rather than protect, turning averted loss into captured gain. Our system is built on the forecasting, optimisation and uncertainty methods our team of scientists are known for - a combined 50,000+ citations.

RabbitHawk is the world's first forecasting and optimisation ecosystem with contextual intelligence. We help companies align their actions and outcomes with their ambitions. We are built for businesses where the gap between strategic intent and operational reality is costing them competitive edge, creating excess stock, losing them market share, making them miss profitable trades. Because knowing what's coming and being positioned to act on it are two very different things.

Aotea Ventures founds globally scalable startups from New Zealand - with a current focus on the application of digital technology to agritech and aquatech.

Aotea Ventures helps startups grow. Our initial engagement is with Nextspace.com, where we successfully helped raise a NZ$5m Convertible Note round to prove go-to-market traction in preparation for the upcoming Series A. We are deeply involved in the team, performing the role of Chief Commercial Officer, responsible for establishing the commercial business model, growing an international Sales team as well as delivering marketing activity. This is a full-time long-term engagement with a clear mission to help Nextspace realise its ambitious international growth goals.

Led FCB NZ team (creative, media, production, data & tech) out of a period of client loss and through Covid-19. New client wins included Worksafe, Electoral Commission, NZ Police, Kraft Heinz Wattie, Air NZ Airpoints, Fletcher Living, Waka Kotahi, Department of Internal Affairs. Value Pricing and new ways of working drove improvement in margin. Eliminated gender-pay gap. First agency to ever win "triple-banger" - Effies, Axis, Beacons - in one year. Board member of Commercial Communications Council NZ.

Roadtrippers Australasia manages Roadtrippers.com across Australia and New Zealand. We also manage CamperMate (Australasia's leading app for campers with over 500k users) and our network of 20 white label tourism apps. Finally we manage tomo - a global tourism database of over 50 million points of interest, distributed listing service for local tourism businesses, and have developed world-leading GPS-based regional traveller data services. Combined with THL telematics technology, formed part of THL's $63m contribution to togogroup.io.

At Consortium, we operated a full service advertising agency focused on transformational marketing. We have helped several entrepreneurial clients achieve successful exits including 42 Below, Behance, Charlie's, iHug, Stella Travel Group. As well as smaller clients we worked with large corporates including Auckland Airport, AUT University, Pacific Brands, Sara Lee (USA), Sony, Spark NZ, and Yahoo!. Achievements included helping AUT become the fastest growing University in New Zealand 11 years in a row for which I was awarded an AUT Decade Award. Innovations included Auckland Airport's online parking and valet service, Convertr, the launch of HouseofTravel.co.nz, Charlie's carbonates. During this time we also launched Consortium NYC (now Red Antler), Murder Burger and developed other intellectual property which we curated and sold to clients.

My advertising career started as an Account Manager at DDB (AMP, Bluebird, McDonald's) where I wrote the first Local Store Marketing Manual for McDonald's NZ. Then Saatchi Auckland (Air New Zealand, Buttermark, Sanitarium). At Colenso Auckland I worked on numerous Retail and FMCG brands including Goodman Fielder, Heinz-Wattie, Lion, and also pitched and won Air New Zealand. At Mojo I worked on Bank Direct, Bluebird and ran Nestle Trans-Tasman. At Saatchi Wellington I was a member of the New Zealand Executive and ran NZ Dairy, NZ Lotteries (launching Powerball), NZ Post, and Lord of the Rings amongst other accounts. I was the GAD / Strategist on the teams that won both Grand Effie (Anchorville for NZ Dairy) and Best in Show at Axis (Instant Kiwi for NZLC).

During this period I worked for DDB Auckland, Saatchi & Saatchi Auckland, Colenso BBDO (Akl, Wgn, Syd), and Mojo (Akl, Syd) on a wide range of clients. In New Zealand this included McDonalds, Lion Breweries, and Fisher & Paykel. Trans-Tasman this included Goodman Fielder, Air New Zealand, and Nestle.

Commenced as the Assistant to the Executive Team then was appointed to Market Development Manager responsible for the development of non-aeronautical revenue streams. Highlights include development of strategy to increase non-aeronautical revenues to 50% of total revenues, redevelopment of retail space within international terminal, development of commercial space now branded The District, on-airport hotel development plans, commercial contracts with passenger arrival services including the creation of licensing of airport taxi operators. Commercial development and project management of the launch of the Puhinui Three Day Equestrian Event.