Paul Pettersson

Vice President, Strategic Growth @ SecureCo

About

Driving growth in AV/UC, SaaS, and Enterprise Tech across MEA and APAC | GTM strategy | Channel ecosystems | Sales leadership I’m a sales leader with over 20 years of experience working across some of the fastest-moving markets in enterprise tech cross mainly MEA and APAC. I’ve helped global vendors break into new regions, win flagship accounts and grow revenue by combining strategy with solid partnerships and local execution. I have worked across SaaS, AV, collaboration and infrastructure leading GTM efforts directly and through partners like VARs, SIs, distributors and MSPs. Enjoy turning complex solutions into something simple and scalable that partners can run with and customers can see real value in. What drives me is building teams and helping them win. I have scaled cross-functional groups, opened up new markets and worked closely with partners and vendors to unlock growth. Having lived and worked in Europe, the Middle East, and Asia, I know what it takes to build trust and drive results across cultures and customer types. Here’s what I bring: - Sales leadership and team building: Hired and led high-performing, multi-level teams across sales, marketing, CX, and channel - GTM strategy and execution: Rolled out direct and partner-led motions focused on speed, scale, and clarity - AV/UC industry know-how: Drove room systems, collaboration, and hybrid workplace growth across enterprise and public sectors - MSP, SI, and VAR ecosystem experience: Built co-sell plays with global and regional players across software and hardware - P&L ownership and revenue growth: Hit and exceeded targets, scaled contribution from channel, and improved overall margins - Strategic partnerships: Worked cross both vendor and channel closely collaborating with AV and infra OEMs to build long-term value - Market expansion: Launched and grown business across Southeast Asia, ANZ, Japan, India, and several key markets in the Middle East and Africa, adapting to what worked locally while keeping the bigger picture in mind. - Enterprise account wins: I have closed complex, multi-country deals by working closely with partners and focusing on real value across global enterprises, government clients, and mid-market accounts. If you’re growing sales across MEA or APAC, building out your partner network, or just need someone who knows how to get things moving in these regions, I’d be glad to connect. Always open to a chat if there’s a way I can add value.

Country

Singapore

City

Singapore

Industry

Information Technology & Services

Skill

Marketing, Telco Industry, Consulting, Cloud Computing, APAC, New Market Expansion, Customer Acquisition, Channel Account Management, P&L Management, Revenue & Profit Growth, Enterprise Technology Sales, SaaS Sales, Data Analysis, Network Security, Machine Learning, Audio Visual (AV) Systems, Business Innovation, Artificial Intelligence (AI), Business Management, Managerial Finance

Experience

Vice President, Strategic Growth

SecureCo

2025-9 - Present · 1 yr 1 mo

Singapore, Singapore

Driving SecureCo’s international growth with a partner-first strategy. Leading MSP and OEM alliances while building the foundation for scalable revenue operations. Focused on positioning SecureCo as the trust layer for secure, compliant, and AI-ready voice.

Founder | PAPE Management / PAPE IT

PAPE Management

2025-4 - Present · 1 yr 6 mos

Singapore, Singapore

Founded boutique advisory firm focused on GTM execution, Digital Workplace strategy, and AI advisory. Currently operating in a limited capacity while focusing full-time on my role at SecureCo.

Head of Sales APAC | SaaS & Managed Service | AV/UC Solutions | IT/AI Infrastructure

EOS IT Solutions

2024-1 - 2025-4 · 1 yr 4 mos

Singapore

Led APAC sales for EOS, scaling enterprise growth through partner-led GTM across AV/UC, IT infrastructure, and AI-enabled workplace solutions. Delivered results for global tech and Fortune 500 clients, with a strong focus on CX/EX, hybrid work, AI and managed services.

President - APAC | Regional VP | SaaS Expansion | Strategic Partnerships | GTM | High-Growth Markets

Pexip

2022-2 - 2023-12 · 1 yr 11 mos

Singapore

Served as President, APAC for Pexip, with full P&L ownership and accountability for sales, channel, marketing, and customer success across the region. Scaled enterprise and public sector growth through secure video collaboration solutions, hybrid work innovation, and strategic partner ecosystems. Delivered profitable growth while leading GTM transformation across key markets including ANZ, ASEAN, China, Japan, and Korea.

Vice President Sales - APAC | SaaS | Channel Sales | Regional Market Expansion | Fortune 500 Clients

Pexip

2021-1 - 2022-2 · 1 yr 2 mos

Singapore

Built and scaled Pexip’s APAC sales engine, driving partner-led growth and securing strategic wins across government, healthcare, and enterprise sectors. Led GTM execution, deal velocity, and partner development to establish Pexip as a trusted video and collaboration platform in the region. Promoted to President, APAC within one year to lead full regional operations and drive strategic growth.

Regional Director ASEAN & Korea | SaaS | GTM | Channel & GSI Sales | UCaaS

Cisco

2019-12 - 2021-1 · 1 yr 2 mos

Singapore

Led Cisco’s UCaaS, CCaaS, Webex Collaboration, and AV solutions business across ASEAN and Korea. Delivered revenue growth and regional GTM transformation through strategic channel partnerships and enterprise engagement. Championed CX, EX, and Total Experience (TX) adoption with a strong focus on hybrid work and integrated AV/IT outcomes.

Regional Head - APAC | Telepresence & Video Sales | Strategic Partnerships | Cisco WebEx

Cisco

2014-1 - 2019-12 · 6 yrs

Singapore

Led Cisco’s TelePresence and video collaboration business across APAC, reversing revenue decline and delivering double-digit growth through focused GTM execution and partner acceleration programs. Drove enterprise adoption of high-impact AV solutions and laid groundwork for hybrid collaboration at scale.

Regional Head – Emerging Markets | CaaS, UCaaS, TPaaS | Telco | Service Creation

Cisco

2010-11 - 2014-1 · 3 yrs 3 mos

Dubai, United Arab Emirates

Led Collaboration GTM across the Middle East, Africa, Russia, and Latin America, delivering 40%+ growth through Cisco’s LAVA video adoption program. Spearheaded strategic service creation initiatives with Telcos, MSPs, and SPs to drive adoption of UCaaS, TPaaS, and AV-led collaboration solutions across emerging markets.

Strategic Product Sales Specialist | Immersive Telepresence | GTM | Post-Tandberg acquisition

Cisco

2010-6 - 2010-12 · 7 mos

Düsseldorf, North Rhine-Westphalia, Germany

Post-TANDBERG acquisition, led Immersive TelePresence sales in Europe, exceeding targets and being handpicked for global expansion work in Emerging Markets based out of Dubai.

Head of Telepresence Northern & Central Europe | TANDBERG (Acquired by Cisco)

TANDBERG

2009-1 - 2010-6 · 1 yr 6 mos

Düsseldorf, North Rhine-Westphalia, Germany

Drove explosive growth across the region, earning back-to-back 'Region of the Year' awards and setting a new performance benchmark for immersive collaboration solutions.

Head, Channel & SP GTM | TANDBERG (Acquired by Cisco)

TANDBERG

2008-1 - 2008-12 · 1 yr

Sweden

Drove GTM acceleration with regional service providers across Northern Europe, launching scalable video-as-a-service offerings and strengthening channel performance. Delivered double-digit growth by aligning partner strategy with emerging enterprise demand, setting the stage for promotion to lead the German TelePresence business.

Head of Channels - Sweden | TANDBERG (Acquired by Cisco)

TANDBERG

2003-1 - 2007-12 · 5 yrs

Sweden

Transformed Sweden’s channel performance with the launch of 'EnVision', consistently beating targets and climbing the ranks into European GTM leadership.

Key Account Manager | TANDBERG (Acquired by Cisco)

TANDBERG

2001-9 - 2003-1 · 1 yr 5 mos

Sweden

Developed and closed net-new enterprise accounts across Sweden through a partner-led GTM model, leveraging AV integrators and VARs to scale reach. Delivered consistent over performance in a highly competitive video conferencing market, laying the foundation for promotion into channel leadership.

Project Manager

First Sight Sverige AB

1998-5 - 2001-8 · 3 yrs 4 mos

Sweden

Conceived and led the launch of “Megasight,” a pioneering large-format outdoor advertising platform that redefined brand visibility in Sweden. Managed end-to-end project execution—from planning and budgeting to stakeholder engagement—delivering high-impact campaigns for leading consumer brands.